About the brand
Whitecub Franchise
Brand & Franchise Snapshot
| Brand Name | WhiteCub |
|---|---|
| Industry / Category | Ice Cream / Vegan Dairy Alternatives |
| Business Type | Vegan Dessert & Plant-Based Dairy Franchise |
| Founded Year | 2013 |
| Franchise Started | 2017 |
| Headquarters | India-based operations with pan-India distribution network |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2–5 Lakh |
| Franchise Fee | INR 50,000 |
| Royalty Fee | 10% of revenue |
| Space Requirement | 100–200 sq.ft |
| Staff Requirement | Store operator, service personnel, product handling staff |
| Expected Payback Period | 1–2 years |
1. What is WhiteCub?
WhiteCub is a vegan dessert and plant-based dairy brand operating in the ice cream and dairy alternatives sector. It produces dairy-free ice creams, spreads, vegan curd, and plant-based yogurts using soy, coconut, and almond milks. Its target customers include vegans, lactose-intolerant consumers, health-conscious individuals, and people seeking cruelty-free food options. The franchise fits within the dessert and specialty vegan food segment.
The Business Concept
The brand focuses on providing healthy, ethical, and environmentally sustainable dairy-free alternatives. Franchise partners operate retail or delivery points offering WhiteCub products to urban and semi-urban customers, tapping into the growing plant-based food market.
2. How the Business Works
Customers purchase WhiteCub products through franchise outlets, online platforms, and retail distribution networks. The franchise delivers pre-packaged ice creams, vegan spreads, and yogurts while maintaining quality, freshness, and adherence to dietary standards. Revenue is generated from product sales, repeat customer orders, and seasonal promotions. Daily operations involve inventory management, order handling, customer service, and basic retail operations.
3. Products or Services Offered
WhiteCub’s franchise outlets offer:
| Vegan Ice Creams | Plant-based flavors made with soy, coconut, and almond milk |
|---|---|
| Vegan Butter & Spreads | Fortified with vitamins B12 and D2 |
| Vegan Curd & Yogurt | Plant-based dairy alternatives suitable for daily consumption |
| Specialty Vegan Desserts | Healthy, dairy-free treats for individual and family consumption |
These products cater to lactose-intolerant, vegan, and health-conscious customers, with consistent quality and nutritional standards.
4. How the Franchise Model Works
Franchise partners operate retail outlets or kiosks offering WhiteCub products. Responsibilities include sales, customer service, inventory control, and adherence to brand standards. The franchisor provides initial training, product supply, operational guidelines, and ongoing support. Outlets maintain brand integrity, product quality, and customer service protocols while leveraging WhiteCub’s distribution network and marketing strategies.
5. Franchise Investment and Cost
| Estimated Investment | INR 2–5 Lakh covering outlet setup, initial stock, and equipment |
|---|---|
| Franchise Fee | INR 50,000 for brand licensing and support |
| Setup Costs | Small-scale retail infrastructure, refrigeration units, product storage, and display |
| Royalty / Recurring Fees | 10% of revenue for ongoing support, branding, and marketing |
6. Space and Setup Requirements
| Space Requirement | 100–200 sq.ft depending on format (kiosk, retail, or small shop) |
|---|---|
| Preferred Locations | Urban high-footfall areas, food courts, health-focused retail zones |
| Infrastructure Needs | Refrigeration, display units, counters, storage for vegan products |
| Staff Requirements | Outlet manager/operator and service personnel |
7. Training and Franchise Support
Franchise partners receive:
- Product and handling training
- Outlet setup guidance and equipment installation
- Marketing support and branding assistance
- Supply chain management for continuous product availability
- Operational support for inventory and customer service
8. Revenue Model and ROI Factors
Revenue comes primarily from retail and takeaway sales of vegan ice creams and dairy alternatives. Profitability depends on location, customer adoption, and repeat purchase rates. Seasonal demand, health-conscious trends, and increasing vegan awareness contribute to consistent sales. Expected payback period is 1–2 years depending on outlet performance and local market conditions.
9. Brand History and Expansion
| Founded Year | 2013 |
|---|---|
| Franchise Commencement | 2017 |
| Number of Franchise Outlets | 1–10 |
| Markets Served | Urban and semi-urban India with pan-India distribution |
| Expansion Plans | Scaling through small retail franchises, kiosks, and partnerships in new urban markets |
10. Advantages of the Franchise
- Access to growing vegan and lactose-free food market
- Low investment with scalable setup
- Brand recognition for quality plant-based products
- Repeat customer potential through health-focused consumer base
- Ongoing operational and supply chain support
This franchise profile positions WhiteCub as a compact, investor-friendly opportunity for entrepreneurs entering the plant-based food segment in India, providing accessible dairy-free products with clear operational and financial guidance.
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