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At a glance
2 Lakhs - 5 Lakhs
Investment Range
6 - 10
Franchise Count
101 - 500 sq.ft
Area Required
18 - 24 months
Payback Period
8
Years in Franchising

Whitecub Franchise

Brand & Franchise Snapshot

Brand Name WhiteCub
Industry / Category Ice Cream / Vegan Dairy Alternatives
Business Type Vegan Dessert & Plant-Based Dairy Franchise
Founded Year 2013
Franchise Started 2017
Headquarters India-based operations with pan-India distribution network
Total Franchise Outlets 1–10
Estimated Investment INR 2–5 Lakh
Franchise Fee INR 50,000
Royalty Fee 10% of revenue
Space Requirement 100–200 sq.ft
Staff Requirement Store operator, service personnel, product handling staff
Expected Payback Period 1–2 years

1. What is WhiteCub?

WhiteCub is a vegan dessert and plant-based dairy brand operating in the ice cream and dairy alternatives sector. It produces dairy-free ice creams, spreads, vegan curd, and plant-based yogurts using soy, coconut, and almond milks. Its target customers include vegans, lactose-intolerant consumers, health-conscious individuals, and people seeking cruelty-free food options. The franchise fits within the dessert and specialty vegan food segment.

The Business Concept

The brand focuses on providing healthy, ethical, and environmentally sustainable dairy-free alternatives. Franchise partners operate retail or delivery points offering WhiteCub products to urban and semi-urban customers, tapping into the growing plant-based food market.

2. How the Business Works

Customers purchase WhiteCub products through franchise outlets, online platforms, and retail distribution networks. The franchise delivers pre-packaged ice creams, vegan spreads, and yogurts while maintaining quality, freshness, and adherence to dietary standards. Revenue is generated from product sales, repeat customer orders, and seasonal promotions. Daily operations involve inventory management, order handling, customer service, and basic retail operations.

3. Products or Services Offered

WhiteCub’s franchise outlets offer:

Vegan Ice Creams Plant-based flavors made with soy, coconut, and almond milk
Vegan Butter & Spreads Fortified with vitamins B12 and D2
Vegan Curd & Yogurt Plant-based dairy alternatives suitable for daily consumption
Specialty Vegan Desserts Healthy, dairy-free treats for individual and family consumption

These products cater to lactose-intolerant, vegan, and health-conscious customers, with consistent quality and nutritional standards.

4. How the Franchise Model Works

Franchise partners operate retail outlets or kiosks offering WhiteCub products. Responsibilities include sales, customer service, inventory control, and adherence to brand standards. The franchisor provides initial training, product supply, operational guidelines, and ongoing support. Outlets maintain brand integrity, product quality, and customer service protocols while leveraging WhiteCub’s distribution network and marketing strategies.

5. Franchise Investment and Cost

Estimated Investment INR 2–5 Lakh covering outlet setup, initial stock, and equipment
Franchise Fee INR 50,000 for brand licensing and support
Setup Costs Small-scale retail infrastructure, refrigeration units, product storage, and display
Royalty / Recurring Fees 10% of revenue for ongoing support, branding, and marketing

6. Space and Setup Requirements

Space Requirement 100–200 sq.ft depending on format (kiosk, retail, or small shop)
Preferred Locations Urban high-footfall areas, food courts, health-focused retail zones
Infrastructure Needs Refrigeration, display units, counters, storage for vegan products
Staff Requirements Outlet manager/operator and service personnel

7. Training and Franchise Support

Franchise partners receive:

  • Product and handling training
  • Outlet setup guidance and equipment installation
  • Marketing support and branding assistance
  • Supply chain management for continuous product availability
  • Operational support for inventory and customer service

8. Revenue Model and ROI Factors

Revenue comes primarily from retail and takeaway sales of vegan ice creams and dairy alternatives. Profitability depends on location, customer adoption, and repeat purchase rates. Seasonal demand, health-conscious trends, and increasing vegan awareness contribute to consistent sales. Expected payback period is 1–2 years depending on outlet performance and local market conditions.

9. Brand History and Expansion

Founded Year 2013
Franchise Commencement 2017
Number of Franchise Outlets 1–10
Markets Served Urban and semi-urban India with pan-India distribution
Expansion Plans Scaling through small retail franchises, kiosks, and partnerships in new urban markets

10. Advantages of the Franchise

  • Access to growing vegan and lactose-free food market
  • Low investment with scalable setup
  • Brand recognition for quality plant-based products
  • Repeat customer potential through health-focused consumer base
  • Ongoing operational and supply chain support

This franchise profile positions WhiteCub as a compact, investor-friendly opportunity for entrepreneurs entering the plant-based food segment in India, providing accessible dairy-free products with clear operational and financial guidance.

Food & Beverage Ice Cream & Desserts B2C Owner-Operated Family
Investment and financials
Cost overview
Investment range 2 Lakhs - 5 Lakhs
Franchise / Brand fee ₹50,000
Royalty / Commission 10%
Investment tier Low-Mid
Area required 101 - 500 sq.ft
Staff required 2 - 6
Setup complexity Simple
Business term 1 Year
Renewal available Information Not Available
Returns outlook
Expected monthly revenue
₹50K – 1.8L
Revenue model High
Business model B2C
Break-even
Capital payback 18 - 24 months
Capital sensitivity High
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street
Property required Mall/High Street
Home-based possible No
Can run part-time No
Primary customer Family
Market characteristics
Seasonality Low
Recession resistance Medium
Digital integration Medium
Years in franchising 8 Years
Avg units / year
Ideal for
First-time business owner Young professional Family-backed investor
Expansion territories

Accepting franchise applications in 3 states & UTs

Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Information Not Available
Business term
1 Year
Renewal available
Information Not Available
Brand strength
8 Years
Years Franchising
Avg Units / Year
2013
Founded
C
Brand Tier
C
Tier C — Startup brand with early market presence
A+Established AMature BGrowing CStartup
Startup
Forefind rank history
Current rank
#134
Food & Beverage category
2025
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI License
Setup complexity:
Simple

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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