About the brand
Shrimant Amruttulya Franchise
1. Brand & Franchise Snapshot
| Brand Name | Shrimant Amruttulya |
|---|---|
| Industry | Food & Beverage |
| Business Category | Tea and Coffee |
| Founded Year | 2017 |
| Franchise Started | 2017 |
| Total Franchise Outlets | 50–100 |
| Estimated Investment | INR 2–5 Lakh |
| Franchise Fee | Typically covers brand usage and onboarding support |
| Royalty Fee | Usually a percentage of revenue paid to the franchisor |
| Space Requirement | 90–100 sq. ft. |
| Staff Requirement | Trained tea preparers and service personnel |
| Expected Payback Period | 1–2 Years |
2. Understanding the Brand
Shrimant Amruttulya operates in the beverage sector, specializing in traditional and signature teas. The brand delivers high-quality tea experiences to customers seeking authentic flavor and culturally rooted preparation methods. It falls under the broader tea and coffee franchise category, catering primarily to urban and semi-urban consumers looking for consistent, premium tea offerings.
3. Operating Concept
The brand functions as a quick-service tea outlet. Customers order at counters or kiosks and receive freshly brewed tea prepared to standardized recipes. Franchisees manage daily operations including tea preparation, customer service, inventory monitoring, and outlet cleanliness. Revenue is generated primarily from individual cup sales, packaged tea offerings, and high-frequency repeat visits.
4. Products or Service Categories
Franchise outlets provide:
| Signature Teas | Slowly brewed blends of tea leaves, milk, sugar, and spices |
|---|---|
| Specialty Tea Flavors | Seasonal or signature spice-infused varieties |
| Packaged Tea Products | Ready-to-brew options for takeaway |
| Complementary Refreshments | Light snacks or accompaniments |
The product portfolio emphasizes freshness, consistency, and culturally authentic preparation.
5. Franchise Structure and Operating Model
Franchise partners operate under a standardized brand framework. Responsibilities include:
- Preparing and serving tea according to brand protocols
- Managing staff and ensuring quality service
- Maintaining inventory and outlet hygiene
- Implementing marketing and promotional activities locally
Franchisees are supported with training, operational guidelines, and ongoing advisory from the franchisor.
6. Investment and Startup Costs
Financial considerations include:
| Estimated Investment | INR 2–5 Lakh, covering outlet setup and initial inventory |
|---|---|
| Franchise Fee | Grants brand rights and initial onboarding support |
| Setup Costs | Equipment, point-of-sale systems, signage, and basic interior setup |
| Royalty Payments | Typically a percentage of sales for brand and operational support |
The investment supports a compact, high-traffic format with fast service delivery.
7. Outlet Setup and Infrastructure
Requirements for franchise setup:
| Space Requirement | 90–100 sq. ft., suitable for small kiosks or tea counters |
|---|---|
| Preferred Locations | High-footfall urban areas, transit points, and community centers |
| Equipment Needs | Tea brewing stations, storage, serving counters |
| Staffing Considerations | 1–2 trained personnel for preparation and customer service |
The layout supports efficient workflow and consistent product quality.
8. Franchise Support Systems
Franchisor support includes:
| Operational Training | Tea preparation, hygiene, and service standards |
|---|---|
| Store Setup Assistance | Guidance for layout and equipment installation |
| Marketing Support | Local promotions and customer engagement strategies |
| Supply Chain Systems | Access to standardized ingredients and packaging |
| Ongoing Guidance | Performance monitoring and troubleshooting advice |
Support ensures consistency across multiple franchise locations.
9. Revenue Model and Profit Considerations
Revenue is generated from direct sales of tea and related products. Key considerations:
| Pricing Model | Individual cups, packaged options, and combo deals |
|---|---|
| Demand Drivers | Daily tea consumption habits and cultural preference for traditional teas |
| Repeat Customer Potential | Strong, due to habitual consumption and signature offerings |
| Operational Costs | Staff wages, ingredients, utilities, and outlet maintenance |
Expected payback aligns with 1–2 years based on steady customer flow.
10. Brand Background and Expansion
Shrimant Amruttulya was established in 2017 and began franchising the same year. The brand has expanded to 50–100 outlets, focusing on:
- High-footfall urban and semi-urban areas
- Maintaining standardized preparation methods
- Building customer loyalty through consistent taste and service
The growth strategy emphasizes scalable outlets with compact formats.
11. What Makes This Franchise Different
Shrimant Amruttulya combines traditional tea brewing with standardized operational workflows, allowing franchisees to deliver culturally authentic tea efficiently. The slow-brewing method, small-batch preparation, and consistent flavor across outlets distinguish it from typical tea kiosks or commercial beverage chains.
Advantages of the Franchise
- Consistent demand for premium traditional tea
- Scalable small-format model
- Strong repeat customer potential
- Operational and training support from franchisor
- Opportunities for expansion into new urban locations
12. Who Should Consider This Franchise
This opportunity suits:
- First-time entrepreneurs entering the food and beverage sector
- Investors targeting compact, low-space, high-turnover outlets
- Experienced operators seeking a culturally differentiated tea brand
- Entrepreneurs focused on quick-service beverage franchises
14. Similar Franchise Opportunities
Investors may also consider:
- Chaayos
- Chai Point
- Tea Trails
- The Indian Chai
- Vahdam Tea Franchise
These brands operate within the tea and beverage sector, offering scalable formats and culturally focused product offerings.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
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Frequently asked questions
Total investment ranges from INR 2–5 Lakh, covering outlet setup, equipment, and initial stock. The final cost depends on location, space requirements, and additional customizations.
Franchisees manage tea preparation and service according to brand standards. Daily operations include customer interactions, inventory management, staff supervision, and adherence to hygiene protocols.
An area of 90–100 sq. ft. is sufficient for small kiosks or tea counters with compact operational workflow.
The expected payback period is 1–2 years, influenced by outlet location, daily footfall, and operational efficiency.
Prospective franchisees contact the brand’s team, complete an application process, and receive training and operational support before launching. ## 14. Similar Franchise Opportunities
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