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About the Business

Discover MR & MRS IDLY – Your Gateway to Becoming a Leading Restaurant Owner

In 2007, MR & MRS IDLY emerged as a culinary sensation, specializing in South Indian cuisine. Today, MR & MRS IDLY is celebrated as a premier brand in South Indian food, dedicated to delivering delectable and authentic South Indian delicacies that rival even national chains.

Founded on a bedrock of entrepreneurial prowess and innovative marketing acumen, MR & MRS IDLY has flourished rapidly. Our primary offering, the ‘Taste of Chennai,’ or as it’s fondly known, ‘Idly’ and ‘Dosai,’ reigns supreme as India’s most beloved cuisine. This is a business that operates from 7 AM to 11 PM, serving anytime meals.

At MR & MRS IDLY, we pride ourselves on owning the original batter for the true essence of Idly and Dosa, complemented by a diverse array of chutneys creatively presented.

Our Mission & Vision:
‘MR & MRS IDLY’ is on a mission to provide customers with the healthiest and most wholesome meals at incredibly affordable prices. Our aim is to generate rapid profits for our franchisees, enabling the widespread availability of our products globally through an extensive network of retail outlets.

This pioneering concept centers around a product rarely found outside Chennai, and we intend to make it accessible in every city by appointing franchisees. Our signature flavor and standard of taste will soon spread nationwide.

Quality Policy:
MR & MRS IDLY is the original fast-food franchise that serves South Indian delicacies ‘live,’ without the use of flame or combustion. We uphold the ‘Oven to Mouth’ concept and use only natural ingredients without any fermenting agents, soda, or additives.

We prioritize live and fresh cooking, offering low-calorie and healthy food. Our standardized tastemakers and equipment ensure consistency, and we operate from a centralized base kitchen within each city.

Our Brand’s Value:

Key products: Mr and Mrs Idly and Incy Wincy Spider
In-house developed tastemakers and 100% Green Energy
Competitive price points starting at Rs. 25/plate
A recognized and reputable brand name
Extensive media coverage (ZeeTV, CNBC, NDTV, etc.)
Partnerships with major IT giants nationwide
Impressive CAGR of 68% in three years
Exponential growth from 2 lakhs to 1 Cr+ in 3 years
Compact space requirements and easy operations
Lower investments and higher profits
Franchise Options:
MR & MRS IDLY offers five types of franchise options, each catering to different aspirations and investment capabilities:

Unit Franchisee – 4 lakhs
QSR Franchisee – 7 lakhs
Super Franchisee – 9 lakhs
Express Franchisee – 9 lakhs
Casual Dine Franchisee – 10.5 lakhs
Our Values:

Expert assistance in location selection and feasibility assessment
Comprehensive support for design planning and layout
On-site staff training provided
Menu development and retraining
Guidance in local vendor selection
Assistance in manpower selection
Food cost auditing services
Operations auditing with SOP manuals
Extended service hours from 7 AM to 11 PM
A proven high-quality menu with room for innovation
Embarking on your entrepreneurial journey has never been easier. Connect with us now to learn more about this exceptional opportunity!

Additional Details

  • Investment RequiredINR 5 Lac - 10 Lac
  • Started Year2007
  • Area Required (sq.ft)100 - 800
  • Franchise Count60
  • Tax System InclusionN/A
  • Comprehensive Franchise ManualsDetailed franchise manuals are available
  • Strategic Head Office SupportYes, offers head office guidance
  • Business training locationOnsite
  • Field Assistance OptionsField assistance is available
  • Agreement TemplateStandard business agreement is available
  • Business Term Duration5 Years
  • Franchise Renewal AvailabilityTerm is renewable