Broasted Fried Chicken Franchise

Franchise Quick Facts

1. What is Broasted Fried Chicken?

Broasted Fried Chicken is a quick service restaurant brand specializing in fried chicken prepared using pressure frying techniques. It operates in the QSR segment, serving ready-to-eat meals to customers seeking fast, affordable food options.

The franchise represents a small-format food service business centered on chicken-based menu offerings.

2. How the Business Works

The business operates through retail food outlets that serve customers directly.

Operational workflow includes:

• Customer walk-ins or takeaway orders
• Order placement at the counter
• Preparation of fried chicken using standardized cooking methods
• Quick service and order fulfillment
• Continuous service throughout operating hours

Revenue is generated through direct food sales, with a focus on high-volume, quick-turnover transactions.

3. Products or Services Offered

Franchise outlets focus on core fast-food offerings:

Fried Chicken

• Broasted chicken prepared using pressure frying
• Marinated and seasoned chicken products

Quick Service Menu

• Chicken-based meals and combos
• Side items and beverages

The menu is designed to maintain simplicity and operational efficiency.

4. How the Franchise Model Works

The franchise operates as a standardized QSR outlet.

Franchisee Role

• Set up and manage the outlet
• Handle day-to-day operations and staff
• Ensure food quality and service standards
• Drive local marketing and customer acquisition

Franchisor Role

• Provide business model and operational guidelines
• Offer training in food preparation and service
• Support marketing and branding efforts
• Assist with setup and process implementation

The model allows franchisees to operate independently while following defined systems.

5. Franchise Cost and Investment Overview

The franchise requires a relatively low investment compared to larger restaurant formats.

Cost Structure

• Total investment: INR 2–5 Lakhs

Investment components typically include:

• Kitchen equipment and setup
• Basic interior and branding
• Initial inventory and raw materials
• Staffing and operational expenses

This makes it accessible for small-scale food entrepreneurs.

6. Space and Infrastructure Requirements

The franchise requires a compact food service setup.

Requirements

• Area: Small-format outlet (exact size not specified)
• Location: High footfall areas such as markets or busy streets
• Infrastructure:

• Kitchen with frying equipment
• Service counter
• Storage space
• Staffing:

• Kitchen staff
• Service personnel

The setup is designed for efficient food preparation and service.

7. Training and Franchise Support

Franchise partners receive operational support from the brand.

Support Includes

• Training in food preparation techniques
• Operational guidelines and process support
• Marketing and advertising assistance
• Ongoing business guidance

These systems help franchisees maintain consistency and efficiency.

8. Revenue Model and ROI Factors

Revenue is generated through daily food sales.

Key Revenue Drivers

• Customer footfall and order volume
• Menu pricing and cost control
• Repeat customers
• Efficient operations

Profitability depends on location, service speed, and demand for quick-service food.

9. Brand History and Expansion

The brand was established in 2011 and began franchising in 2014. It started operations with an initial outlet and expanded gradually through franchise opportunities.

The business operates in the fried chicken QSR segment, targeting value-focused customers.

10. Key Advantages of the Franchise

• Low investment entry into the food service sector
• Simple and focused menu for operational efficiency
• Demand-driven business model in QSR category
• Opportunity to scale with additional outlets
• Marketing and operational support from franchisor
• Suitable for small-format locations