Biryani Queen Franchise

Franchise Quick Facts

1. What is Biryani Queen?

Biryani Queen is a quick service restaurant brand focused on preparing and selling multiple varieties of dum-style biryani through dine-in, takeaway, and delivery formats. It operates in the organized food service sector and caters to urban consumers seeking ready-to-eat meals across different price points and formats.

The franchise model offers investors the ability to operate biryani-focused outlets in various formats, ranging from compact cloud kitchens to larger dine-in setups.

2. How the Business Works

The business operates through a multi-format model designed to capture both physical and online demand.

Customers can place orders through in-store visits, proprietary ordering systems, or third-party food delivery platforms. Orders are prepared in the kitchen using standardized recipes and processes, then served for dine-in or dispatched for delivery.

Core operational flow includes:

• Ingredient preparation and kitchen setup
• Cooking and assembling menu items
• Order processing through POS or digital platforms
• Packaging and delivery coordination

Revenue is generated through direct sales, online delivery orders, and repeat customers.

3. Products or Services Offered

The menu is structured around biryani as the primary product, with multiple variations.

Core Offerings:

• Dum biryani variants (approximately 28 options)
• Chicken, mutton, and vegetarian biryanis

Additional Offerings:

• Side dishes and accompaniments
• Combo meals and add-ons

Service Channels:

• Dine-in (for larger formats)
• Takeaway
• Online delivery through aggregators

The product strategy focuses on variety within a single high-demand category.

4. How the Franchise Model Works

The franchise model offers multiple outlet formats based on investment capacity and location.

Available Formats:

• Food court outlets
• Standalone dine-in units
• Cloud kitchen (delivery-only model)

Franchise Partner Responsibilities:

• Invest in and set up the outlet
• Manage day-to-day operations
• Hire and supervise staff
• Ensure compliance with quality and hygiene standards

Franchisor Support:

• Staff recruitment and training assistance
• Access to centralized ordering systems
• Integration with delivery platforms
• Operational guidelines and brand standards

This structure allows flexibility in scaling based on market conditions.

5. Franchise Cost and Investment Overview

The investment varies depending on the selected outlet format.

Estimated Investment:

• INR 30 Lakh to INR 50 Lakh

Franchise Fee:

• INR 8,00,000

Royalty:

• Approximately 6% of revenue

Key Cost Components:

• Kitchen setup and equipment
• Interior and seating (for dine-in formats)
• Technology and POS systems
• Initial inventory and supplies
• Licensing and compliance

Operational costs include staff salaries, raw materials, delivery commissions, and utilities.

6. Space and Infrastructure Requirements

The brand supports flexible space configurations.

Space Requirement:

• 250 to 2600 sq. ft.

Location Types:

• Shopping malls and food courts
• High-street commercial locations
• Delivery-focused residential zones

Infrastructure Needs:

• Kitchen setup with cooking equipment
• Storage and preparation areas
• Dining space (for dine-in formats)
• Order processing and billing systems

Staffing:

• Small teams for cloud kitchens
• Larger teams for dine-in outlets

7. Training and Franchise Support

Franchise partners receive structured support to operate the outlet.

Training Includes:

• Recipe standardization and cooking methods
• Kitchen operations and workflow
• Customer service processes
• Hygiene and safety standards

Ongoing Support:

• Staff hiring assistance
• Technology support for order management
• Integration with delivery platforms
• Operational guidance and monitoring

These systems help maintain consistency across locations.

8. Revenue Model and ROI Factors

Revenue is driven by high-frequency food orders and digital demand.

Revenue Streams:

• Dine-in sales
• Takeaway orders
• Online delivery orders

Key Factors Affecting ROI:

• Location and demand density
• Format selection (cloud vs dine-in)
• Menu pricing and cost control
• Repeat customer behavior

Payback Period:

• Estimated at 1 to 2 years

Profitability depends on order volume and operational efficiency.

9. Brand History and Expansion

Biryani Queen was established in 2015 and began franchising in 2018. The brand has expanded to approximately 20 to 50 outlets, with a presence in urban markets including Delhi NCR.

Growth has been supported by a mix of physical outlets and delivery-focused kitchens, allowing expansion across different market segments.

10. Key Advantages of the Franchise

• Multiple outlet formats for flexible investment
• Established presence in urban food delivery markets
• Product category with consistent demand
• Integration with major food delivery platforms
• Centralized systems for order management
• Training and operational support for franchise partners

11. Investor Questions

What is the investment required for Biryani Queen franchise?

The investment typically ranges from INR 30 lakh to INR 50 lakh, depending on the outlet format and location. This includes setup, infrastructure, and franchise fees.

How does the Biryani Queen franchise business work?

The franchise operates as a biryani-focused QSR outlet offering dine-in, takeaway, and delivery services. Orders are processed through in-store systems and online platforms.

What space is required for this franchise?

Space requirements range from 250 sq. ft. for cloud kitchens to up to 2600 sq. ft. for larger dine-in outlets.

How long does it take to recover the investment?

The expected payback period is around 1 to 2 years, depending on sales volume, location, and operational efficiency.

How can investors apply for the franchise?

Investors can apply through the brand’s official franchise channels or submit enquiries on franchise marketplace platforms.