Ashwini Amruttulya

Ashwini Amruttulya Franchise

Franchise Quick Facts

1. What is Ashwini Amruttulya?

Ashwini Amruttulya is a franchise-based tea and beverage brand operating in the quick-service café segment, offering tea-focused products through small-format outlets.

The business centers around serving prepared tea beverages along with light refreshments in a café-style environment. It targets daily consumers such as students, office workers, and local residents seeking affordable and consistent beverage options.

2. How the Business Works

The business follows a high-frequency, quick-service retail model.

Customer interaction typically includes:

• Walk-in visits for tea and quick refreshments
• Repeat daily consumption by regular customers
• Short service cycles with fast order fulfillment

Operational workflow involves:

• Preparing tea using standardized recipes
• Serving beverages and snacks at the counter
• Managing peak-hour demand efficiently
• Maintaining consistency in taste and service

Revenue is generated through high-volume, low-ticket sales, driven by repeat customer visits throughout the day.

3. Products or Services Offered

The product offering is focused on beverages with supporting snack items.

Core Beverage Offering

• Tea prepared using a standardized recipe

Complementary Products

• Light snacks
• Quick-consumption café items

Café Experience

• Small-format tea rooms or outlets
• Takeaway and quick-service consumption model

The product mix supports frequent purchases and daily consumption behavior.

4. How the Franchise Model Works

The franchise operates as a small-format tea outlet managed by individual partners.

Role of the Franchise Partner

• Set up and operate the tea outlet
• Manage daily preparation, sales, and service
• Handle staff and customer interactions
• Maintain product consistency and hygiene

Operational Structure

• Franchisees run standardized outlets with defined processes
• Product preparation follows fixed methods to ensure uniform taste
• Business performance depends on footfall and repeat customers

Franchisor–Franchisee Interaction

• The franchisor provides operational guidance and business framework
• Training and mentorship are part of the onboarding process
• Ongoing support is available for operational improvement

5. Franchise Cost and Investment Overview

The investment requirement is positioned in the low to moderate range for food service businesses.

Estimated Investment

• ?2 lakh to ?5 lakh

Cost Components

• Outlet setup and basic interiors
• Equipment for tea preparation
• Initial raw material and supplies
• Branding and signage
• Working capital

Ongoing Costs

• Raw material procurement
• Staff salaries
• Rent and utilities

6. Space and Infrastructure Requirements

The business requires a compact outlet suitable for quick-service operations.

Space Requirement

• 200 to 500 sq. ft.

Infrastructure Needs

• Tea preparation area
• Serving counter
• Basic seating (optional depending on format)
• Storage for ingredients

Location Preferences

• High footfall areas such as markets, colleges, office zones, and transit points
• Locations with strong daily repeat traffic

Staffing

• 2 to 5 staff members for preparation and service
• Owner involvement common in early stages

7. Training and Franchise Support

Support is structured to ensure operational consistency and ease of setup.

Training Support

• Guidance on tea preparation and product consistency
• Operational training for daily store management

Setup Support

• Assistance in launching the outlet
• Direction on layout and infrastructure

Business Support

• Ongoing mentorship and operational guidance
• Support in maintaining service standards

These systems help franchise partners replicate the business model effectively across locations.

8. Revenue Model and ROI Factors

Revenue is driven by frequent, repeat purchases of beverages.

Key Revenue Streams

• Tea sales (core product)
• Add-on sales from snacks and complementary items

Demand Drivers

• Daily consumption habits for tea
• Strong repeat customer base
• High footfall in urban and semi-urban areas

ROI Considerations

• Expected payback period: 1 to 2 years
• Profitability depends on location and daily transaction volume
• Low ticket size offset by high sales frequency

9. Brand History and Expansion

The business originated from a small tea-selling setup and has expanded into a structured franchise network.

Established in 2018, the brand began franchising in the same year. It has grown to a network of 20 to 50 outlets, with a larger operational presence reported across multiple locations.

Expansion is focused on increasing outlet density in high-demand urban areas and scaling through franchise partnerships.

10. Key Advantages of the Franchise

• Operates in a high-frequency consumption category (tea)
• Low to moderate investment requirement
• Repeat customer base supports consistent revenue
• Compact outlet model suitable for multiple locations
• Simple operations with standardized processes
• Scalable through multiple outlet expansion