About the Business
About Us
Live In Range made its debut in June ’98, focusing primarily on men’s bottom wear, including jeans and cotton trousers. Since then, it has redefined the perception of jeans, offering innovative styles and meticulous attention to every aspect of manufacturing.
Today, Live In presents an extensive collection of denims, khaki and chino trousers, multi-pocket cargos, corduroys, shorts, and high-end fashion denims. These designs feature the latest trends and washes, particularly in the highly sought-after Ultra Slim Fit category. This style has become an integral part of a modern young man’s daily wardrobe, emphasizing the idea of ‘Can’t Live Without.’
Live In has rapidly emerged as one of the country’s fastest-growing brands, boasting a robust network of over 2300 Multi-Brand Outlets and several Exclusive Stores that continue to expand nationwide.
Our Mission
At Live In, our mission is to provide the market with the perfect blend of quality, affordability, and exceptional service.
Initial Positioning
• Originally positioned as a mid-segment brand
• Committed to serving value-driven customers
• Offering products that deliver excellent value for money
• Distinguished as the sole brand in its segment with an extensive range of men’s bottom wear.
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