About the brand
Zivame Franchise
Brand Information Snapshot
| Brand Name | Zivame |
|---|---|
| Industry Category | Fashion & Apparel |
| Business Segment | Intimate Wear & Lingerie |
| Founded Year | 2011 |
| Franchise Started Year | 2016 |
| Headquarters | Not specified |
| Number of Franchise Outlets | 200–500 |
1. What is Zivame?
Zivame is a franchise brand operating in the fashion and apparel sector, offering lingerie, intimate wear, shapewear, sleepwear, activewear, and related personal care products through retail and online outlets. The brand serves women seeking comfort, style, and a personalized shopping experience. It belongs to the broader women’s apparel and intimate wear franchise category.
Business Concept
Zivame focuses on inclusive sizing, comfort-first design, and a combination of online and offline retail experiences. The concept centers on empowering women with privacy, choice, and personalized fittings, while delivering quality products for everyday use and special occasions.
2. How the Business Operates
Franchise outlets engage customers both in-store and through online platforms. Clients can explore products, receive personalized size consultations, and make purchases in a discreet environment. Day-to-day operations include customer service, stock management, product display, fitting support, and point-of-sale operations. Revenue is generated primarily through retail sales, with supplementary revenue from promotions and subscription-based products.
3. Products or Services Portfolio
Main Offerings
| Bras | T-shirt, padded/non-padded, wired/non-wired, strapless, maternity, nursing, sports |
|---|---|
| Panties | Briefs, hipsters, bikinis, thongs, boyshorts, period panties |
| Shapewear | Waist cinchers, tummy tuckers, shaping camisoles |
| Sleepwear | Night dresses, pyjamas, shorts, camisoles, lounge sets |
| Activewear | Sports bras, leggings, yoga pants, workout tops |
| Personal Care & Hygiene | Menstrual products, intimate washes, accessories |
4. The Franchise Opportunity
Entrepreneurs operate Zivame outlets under a franchising model, offering the full product range. Franchisee responsibilities include:
- Managing day-to-day retail operations and staff
- Stock management and merchandising
- Customer service, fittings, and consultations
Franchisor support includes brand guidelines, marketing strategies, training, and operational support to maintain uniform service standards.
5. Investment and Startup Requirements
| Estimated Investment | INR 20–30 Lakh |
|---|---|
| Franchise Fee | Not separately specified |
| Setup Costs | Store interiors, display fixtures, initial inventory |
| Royalty Fee | 5% |
Investment covers franchise activation, initial stock, and setup of store infrastructure.
6. Outlet Setup and Infrastructure
| Space Requirement | 500–700 sq.ft. |
|---|---|
| Location Preferences | Malls, high streets, or premium retail areas |
| Equipment Needs | Display units, cash register/point-of-sale systems, fittings |
| Staffing Requirements | Sales associates and store managers |
7. Franchise Support and Training
Franchisor assistance includes:
- Store setup and visual merchandising guidance
- Staff training for product knowledge and customer engagement
- Marketing campaigns and brand promotions
- Inventory and supply chain support
These systems help franchise partners deliver a consistent customer experience.
8. Revenue Model and Profit Considerations
Revenue comes from sales of lingerie, activewear, sleepwear, and personal care products. Demand is driven by brand recognition, product variety, inclusive sizing, and repeat customer potential. Operational margins depend on product pricing and store location. Expected payback period ranges from 1–2 years based on sales volume and local market penetration.
9. Brand Background and Growth
| Company Established | 2011 |
|---|---|
| Franchise Launched | 2016 |
| Franchise Network Size | 200–500 outlets |
| Geographic Presence | Across multiple Indian cities |
| Expansion Strategy | Targeting urban and semi-urban retail markets, combining physical stores with online channels |
10. Key Advantages of the Franchise
- Large and growing market for women’s intimate wear in India
- Inclusive sizing and extensive product range
- Omnichannel retail model with online and offline presence
- Brand support for marketing, operations, and training
- Repeat customer potential through loyalty and subscription programs
Franchise Investment Snapshot
| Estimated Investment | INR 20–30 Lakh |
|---|---|
| Franchise Fee | Included in investment |
| Royalty Fee | 5% |
| Space Requirement | 500–700 sq.ft. |
| Staff Requirement | Dependent on store size and operations |
| Expected Payback Period | 1–2 years |
| Number of Outlets | 200–500 |
11. Who Should Consider This Franchise
- Entrepreneurs seeking entry into women’s apparel and intimate wear
- Retail investors interested in urban and semi-urban markets
- Business owners looking for established brand recognition
- Individuals with interest in fashion, customer service, and retail operations
13. Similar Franchise Opportunities
- Clovia – Women’s lingerie and apparel franchise
- Enamor – Intimate wear and lingerie retail franchise
- Amante – Lingerie and sleepwear franchise opportunities
- PrettySecrets – Online and offline women’s intimate wear franchise
- Shyaway – Women’s lingerie and comfortwear franchise
These brands operate in India’s intimate wear segment and provide comparable franchise investment and retail business models.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
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Frequently asked questions
The total estimated investment ranges from INR 20–30 Lakh, including store setup, initial stock, and franchise activation costs.
Franchisees manage retail operations including customer service, sales, inventory management, and staff supervision. Both online and in-store services may be integrated for a seamless customer experience.
Franchise outlets require between 500–700 sq.ft., suitable for display units, fitting rooms, and staff operations.
The expected payback period is 1–2 years, depending on local market conditions, sales performance, and customer adoption.
Interested entrepreneurs should contact Zivame directly to discuss franchise availability, operational guidance, and agreements. ## 13. Similar Franchise Opportunities
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