What
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Where
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At a glance
2 Lakhs - 5 Lakhs
Investment Range
6 - 10
Franchise Count
501 - 1,000 sq.ft
Area Required
On Inquiry
Payback Period
11
Years in Franchising

About the brand

What’S Up! Franchise

Unlock Your Dream of Restaurant Ownership with a Low-Budget North Indian and Chinese QSR Franchise:

Welcome to What’s Up! We are an established quick-service and casual dining restaurant renowned for our delectable North Indian and Chinese cuisine offerings, available in both vegetarian and non-vegetarian categories. Our franchise opportunity is your gateway to realizing your dream of owning a restaurant business.

This opportunity is especially well-suited for first-time restaurateurs, requiring minimal investment while providing comprehensive support across all aspects of restaurant ownership. From selecting the perfect location and hiring skilled chefs to staff training, IT implementation, marketing strategies, promotional materials, vendor partnerships, and integration with food delivery platforms, we’ve got you covered.

While there are various Indo-Chinese food outlets in the market, the scarcity of QSR-format establishments makes this business model exceptionally appealing due to its cost-effectiveness. It’s worth noting that there is a consistent and robust demand for Indian and Chinese cuisine, as these flavors are deeply ingrained in the daily lives and taste preferences of the Indian populace.

We are not exclusively seeking individuals with prior restaurant business experience. Instead, we are eager to welcome those who have always nurtured the dream of owning a restaurant and possess a genuine passion for food. Our franchise model ensures that you receive robust support during both the setup and operational phases.

Here’s What You Can Expect:

Exclusive territorial rights Expert assistance in site selection Comprehensive marketing materials Assistance with staff recruitment and training Vendor selection guidance Access to quality packaging materials Seamless IT implementation Effective digital marketing support We Offer Two Franchise Models:

A) What’s Up (Express):

Franchise Investment: 3-4 Lacs Total Area: 200 – 400 sq. ft. Royalty: 4% B) What’s Up (Casual Dining):

Franchise Investment: 7-9 Lacs Total Area: 400 – 700 sq. ft. Royalty: 4% Team up with What’s Up, and let’s embark on a flavorful journey together!

Food & Beverage Quick Service Restaurants B2C Owner-Operated Individual/Family

Investment and financials

Cost overview
Investment range2 Lakhs - 5 Lakhs
Franchise / Brand feeAvailable on inquiry
Royalty / CommissionAvailable on inquiry
Investment tierLow-Mid
Area required501 - 1,000 sq.ft
Staff required4 - 15
Setup complexityModerate
Business termLifetime
Renewal availableYes
Returns outlook
Expected monthly revenue
75,000 to 2,30,000 per month
Revenue levelLow
Business modelB2C
Capital paybackAvailable on inquiry
Capital sensitivityVery High

Investor fit profile

Operations
Operation modeOwner-Operated
Location typeMall/High Street
Home-based possibleNo
Can run part-timeNo
Primary customerIndividual/Family
Market characteristics
SeasonalityMedium
Recession resistanceHigh
Digital integrationHigh
Years in franchising11 years
Avg units / year0.9
Expansion velocitySlow
Ideal for
First-time business owner Young professional Family-backed investor Food entrepreneur

Franchise support

Tax system inclusion
Franchise manuals
Head office support
Field assistance
IT systems included
Agreement template
Training and agreement details
Training location
Pune
Business term
Lifetime
Renewal available
Yes

Brand strength

11
Years Franchising
0.9
Avg Units / Year
2014
Founded
B
Brand Tier
B
Tier B — Growing brand
A+Established AMature BGrowing CStartup
Growing Slow

Forefind rank history

#220#272#324#376#4282020202120222023202420252020: #3612021: #2892022: #3492023: #4262024: #3632025: #223
Current rank
#223
#223 of 946 in Quick Service Restaurants
2025
Moved up 138 places since 2020
Based on Forefind scoring model

Licences and compliance

Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI
Eating House License
Fire NOC
Setup complexity: Moderate

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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