About the brand
Vijays Coolmax Franchise
Brand Information Snapshot
| Brand Name | Vijays Coolmax |
|---|---|
| Industry Category | Electric Vehicles / Refrigeration Equipment |
| Business Segment | Deep Freezers and Ice Cream Equipment |
| Founded Year | 1996 |
| Franchise Started Year | 2019 |
| Headquarters | Not specified |
| Number of Franchise Outlets | 100–200 |
1. What is Vijays Coolmax?
Vijays Coolmax is a franchise brand operating in the refrigeration and electric equipment sector, offering deep freezers, mobile freezers, ice cream tricycles, and milk processing plants. The brand primarily serves ice cream vendors, dairy processors, and small food businesses, falling within the broader refrigeration and ice cream equipment franchise category.
2. How the Business Works
Franchise outlets distribute and sell refrigeration equipment to ice cream manufacturers, vendors, and dairy businesses. Daily operations include managing sales, demonstrating equipment functionality, assisting customers with product selection, and providing post-sales support. Revenue is generated through equipment sales, installation services, and annual maintenance contracts.
3. Products or Services Offered
| Deep Freezers | Various capacities for ice cream preservation |
|---|---|
| Freezers on Wheels | Mobile units for distributing ice cream |
| Ice Cream Tricycles | Portable vending solutions for urban and rural areas |
| Milk Processing Plants | Equipment for small to medium-scale dairy operations |
4. How the Franchise Model Works
Franchise partners operate sales and distribution outlets under the Vijays Coolmax brand. Responsibilities include:
- Selling and promoting refrigeration products
- Providing customer assistance and installation guidance
- Maintaining stock and ensuring operational standards
- Managing local marketing and reporting to the franchisor
The franchisor supports branding, product supply, training, and technical guidance.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 5–10 Lakh |
|---|---|
| Franchise / Brand Fee | Not specified |
| Royalty Fee | Not specified |
| Setup Cost Categories | Outlet setup, initial stock of refrigeration units, branding, demonstration equipment, staff training |
6. Space and Infrastructure Requirements
| Space Requirement | 500–600 Sq.ft |
|---|---|
| Location Preferences | Urban or semi-urban commercial spaces with customer accessibility |
| Equipment Needs | Display units, demonstration models, storage for inventory |
| Staffing Considerations | 2–4 employees depending on outlet size |
7. Training and Franchise Support
Franchise partners receive:
- Product and technical training on freezers and equipment
- Operational guidance for sales and customer support
- Marketing and branding support
- Access to installation and after-sales procedures
8. Revenue Model and ROI Factors
Revenue is primarily derived from:
- Sales of deep freezers, mobile units, and ice cream tricycles
- Installation and demonstration fees
- Annual maintenance contracts and after-sales service
Expected payback period ranges from 1–2 years, depending on sales volume and local market demand.
9. Brand Background and Growth
| Established Year | 1996 |
|---|---|
| Franchise Network Size | 100–200 outlets |
| Geographic Presence | Pan-India with plans for international expansion |
| Expansion Strategy | Increasing franchise presence in urban and semi-urban regions, targeting ice cream vendors and dairy operators, and exploring overseas markets |
10. Key Advantages of the Franchise
- Access to a specialized niche in ice cream refrigeration
- Over two decades of brand experience and product expertise
- Scalable franchise model with diverse equipment portfolio
- Post-sales and technical support for franchisees
- Opportunity to participate in an expanding refrigeration and EV equipment sector
Franchise Investment Snapshot
| Field | Details |
|---|---|
| Estimated Investment | INR 5–10 Lakh |
| Franchise Fee | Not specified |
| Royalty Fee | Not specified |
| Space Requirement | 500–600 Sq.ft |
| Staff Requirement | 2–4 employees |
| Payback Period | 1–2 years |
| Number of Outlets | 100–200 |
Vijays Coolmax offers franchise partners a chance to operate outlets distributing specialized refrigeration equipment for ice cream vendors and dairy businesses. The business combines product sales with technical support, installation, and maintenance services. With a long-standing history, a focused product line, and franchise support, the brand provides a structured opportunity for entrepreneurs to enter the ice cream and refrigeration market.
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