About the Business
Experience Fashion Evolution with PRIMOKNOT: India’s Premier and Fastest-Growing Fashion House
Dive into the world of fashion innovation with PRIMOKNOT, a trailblazing startup fashion house that has swiftly risen to prominence in India’s ever-evolving fashion landscape. Under the esteemed umbrella brand, PK PRIMOKNOT, this company caters to a diverse clientele of women aged 20 to 40, seamlessly blending traditional and Indo-Western fashion elements.
Our reach extends across four thriving cities in North India, where the PRIMOKNOT brand shines brightly. Presently, we offer our exclusive collections through eight proprietary retail outlets in Delhi NCR and Punjab. But that’s just the beginning of our journey.
With a strategic vision for expansion, PRIMOKNOT plans to establish an impressive 150 additional stores in North India over the next 48 months. This expansion will encompass both proprietary and franchise stores, ensuring that our unique fashion sensibilities are accessible to a broader audience. To fuel this ambitious growth, the company aims to secure Rs 200 crores in private equity funding.
Embracing the digital age, PK PRIMOKNOT has already made its mark on select e-commerce platforms. However, we’re not stopping there. Substantial resources are being dedicated to enhance our digital presence, including the launch of our very own e-commerce portal, which is poised to go live imminently. Our beta version has already undergone rigorous testing, promising a seamless shopping experience for our valued customers.
Since June 2013, PRIMOKNOT has undergone a transformation in its brand identity. Evolving into a new urban player, our brand now exudes an attitude that resonates with self-assured individuals who have a deep appreciation for lifestyle and fashion. Our slogan, Fashion you can move in, encapsulates the spirit of our offerings. PRIMOKNOT styles have become more intricate, distinct, and fashion-forward, redefining the fashion landscape.
As a startup, PK PRIMOKNOT has demonstrated remarkable resilience and performance. Over the past three fiscal years (2013, 2014, and 2015), we have collectively achieved sales totaling approximately Rs 30 crores. This success has been underpinned by intensive research into product categories, market segmentation, and pricing strategies tailored to our discerning target audience.
PRIMOKNOT invites you to embark on a fashion journey like no other. Join us in celebrating the fusion of tradition and modernity, where style knows no bounds.
