| Brand Name | Vaaman Amruttulya |
|---|---|
| Industry Category | Food & Beverage |
| Business Segment | Tea and Coffee Outlets |
| Founded Year | 2014 |
| Franchise Started Year | 2014 |
| Headquarters | Central office managing franchise operations and support |
| Number of Franchise Outlets | 20–50 |
Vaaman Amruttulya is a franchise brand operating in the tea and beverages sector, offering traditional and contemporary chai blends through independently operated outlets. The business falls under the food and beverage franchise category and serves urban and semi-urban customers seeking authentic, high-quality tea experiences with hygienic preparation and consistent taste.
Business Concept: The brand combines traditional chai-making with modern business practices, emphasizing hygiene, premium ingredients, and operational consistency. Franchisees replicate the signature taste across outlets while benefiting from a structured support system.
Customers purchase tea and related beverages from kiosk-style or small-format outlets. Each cup is brewed onsite using freshly packed ingredients according to standardized recipes. Revenue is generated primarily from in-store sales, with potential upselling of snacks or packaged tea products. Daily operations involve ingredient preparation, beverage brewing, serving customers, and managing store inventory.
| Traditional Chai | Paramparik Chai and other signature blends |
|---|---|
| Specialty Tea | Variants including green tea, flavored teas, and herbal infusions |
| Beverages | Hot and cold tea options, with standard accompaniments |
| Packaged Products | Pre-packed teas for retail sale (optional, depending on franchise setup) |
Franchise partners operate Vaaman Amruttulya kiosks, following brand protocols for product preparation, service, and store presentation. Responsibilities include:
Franchisor provides training, recipes, ingredients, and operational support to maintain brand standards.
| Estimated Investment | INR 2 Lakh – 5 Lakh |
|---|---|
| Franchise Fee | Included in investment range |
| Setup Cost Components | Kiosk infrastructure, initial ingredient stock, equipment, branding materials |
| Royalty or Recurring Fees | Not explicitly mentioned; typical models may include marketing contributions |
Investment covers a turnkey kiosk ready for operations.
| Space Requirement | 100–150 sq. ft. per outlet |
|---|---|
| Location Preferences | High-footfall areas such as malls, commercial streets, and business districts |
| Infrastructure Needs | Tea brewing equipment, storage for ingredients, serving counters, POS system |
| Staffing Requirements | 1–2 employees depending on outlet size and customer volume |
Support for franchisees includes:
Revenue is generated from beverage sales and related consumables. Factors impacting profitability include:
Expected Payback Period: 1–2 years
| Established Year | 2014 |
|---|---|
| Franchise Commenced | 2014 |
| Franchise Network Size | 20–50 outlets |
| Geographic Presence | India, urban and semi-urban centers |
| Expansion Plans | Increase franchise footprint across new cities and potentially explore international markets, introduce new beverage variants, and adopt sustainable practices |
| Estimated Investment | INR 2 Lakh – 5 Lakh |
|---|---|
| Franchise Fee | Included in investment |
| Royalty Fee | Not specified |
| Space Requirement | 100–150 sq. ft. |
| Payback Period | 1–2 years |
| Number of Outlets | 20–50 |
These brands operate in the tea and beverages category, providing comparable franchise structures and market opportunities.
Initial investment ranges from INR 2 Lakh to 5 Lakh, covering kiosk setup, equipment, initial stock, and operational training for franchisees.
Franchisees manage kiosk operations, including beverage preparation, serving customers, maintaining hygiene standards, and inventory management. The franchisor provides recipes, training, and digital tools for operations.
Outlets require approximately 100–150 sq. ft., suitable for malls, commercial streets, and business areas with high customer traffic.
Franchisees can expect a payback period of 1–2 years, depending on location and customer engagement levels.
Prospective partners contact the franchisor to submit an application, complete training, and receive operational guidance to launch their kiosk. ## 13. Similar Franchise Opportunities
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