About the brand
Urbandaily Furniture Studio Franchise
Brand Information Snapshot
| Brand Name | Urbandaily Furniture Studio |
|---|---|
| Industry Category | Home Decor & Furnishing |
| Business Segment | Sofa Sets Manufacturer, Trader, Retailer |
| Founded Year | 2018 |
| Franchise Started Year | 2025 |
| Headquarters | Not specified |
| Number of Franchise Outlets | 1–10 |
| Estimated Investment | INR 10–20 Lakh |
| Franchise Fee | Not specified |
| Royalty Fee | Not specified |
| Space Requirement | 3,000–4,000 sq.ft |
| Expected Payback Period | 1–2 years |
1. What is Urbandaily Furniture Studio?
Urbandaily Furniture Studio is a franchise brand operating in the home decor and furnishing sector, focusing on sofa sets. It offers a range of products including fabric sofas, leather and leatherette sofas, recliners, sectional sofas, sofa-cum-beds, and designer collections. The brand serves urban and semi-urban households and offices seeking ergonomic, durable, and stylish seating solutions.
2. The Business Concept
Urbandaily’s core concept is to provide an integrated solution for sofa shopping by combining manufacturing, trading, and retail. Franchise outlets deliver a curated showroom experience where customers can explore, customize, and purchase sofas. The model emphasizes high-quality craftsmanship, ergonomics, and versatile designs while maintaining affordability and sustainability standards.
3. How the Business Operates
Franchise outlets operate as experiential showrooms where customers can view and try sofas before purchase. Daily operations include:
- Display and demonstration of various sofa collections
- Assisting customers with customization options (fabric, color, dimensions)
- Processing in-store and online orders
- Managing inventory, logistics, and delivery scheduling
- Ensuring consistent adherence to quality and service standards
Revenue is generated primarily from retail sales, customized orders, and premium designer collections.
4. Products or Services Offered
Main Offerings
| Fabric Sofas | Linen, cotton, velvet, and other textile options |
|---|---|
| Leather & Leatherette Sofas | Classic and corporate styles |
| Sectional Sofas | Modular designs for large spaces |
| Recliner Sofas | Manual or motorized with additional comfort features |
| Sofa-cum-Beds | Space-saving solutions for compact living |
| Luxury Designer Sofas | Premium handcrafted collections with exclusive designs |
5. The Franchise Opportunity
- Franchise partners operate retail showrooms for Urbandaily sofas
- Responsible for showroom management, sales, customer service, and delivery coordination
- Franchisor provides product catalogs, operational guidelines, and branding support
- Access to customization options, quality assurance processes, and marketing materials
6. Investment and Startup Requirements
| Estimated Investment | INR 10–20 Lakh |
|---|---|
| Franchise Fee | Not specified |
| Setup Cost Components | Lease/rent, interior fit-out, display setups, inventory, marketing |
| Royalty Fee | Not specified (typically applicable in home furnishing franchises) |
7. Space and Infrastructure Requirements
| Space Requirement | 3,000–4,000 sq.ft |
|---|---|
| Preferred Locations | Urban and semi-urban areas with high footfall |
| Infrastructure Needs | Showroom layouts, display furniture, storage, POS systems |
| Staffing Considerations | Sales consultants, delivery coordinators, customer service representatives |
8. Training and Franchise Support
- Product knowledge and sales training for staff and franchise partners
- Guidance on showroom setup, merchandising, and customer engagement
- Marketing assistance including local campaigns and digital promotion
- Operational support including inventory management and logistics planning
9. Revenue Model and ROI Factors
- Revenue primarily from sofa sales, customizations, and designer pieces
- High-value, long-lasting products enable steady margins
- Demand driven by urban home and office furnishing trends
- Expected payback period: 1–2 years, influenced by location, showroom size, and market demand
10. Brand Background and Growth
| Established Year | 2018 |
|---|---|
| Franchise Commenced | 2025 |
| Current Franchise Network | 1–10 outlets |
| Geographic Focus | Urban and semi-urban Indian markets |
| Expansion Plan | Increase franchise footprint and strengthen online retail presence with AR tools and delivery options |
11. Key Advantages of the Franchise
- Integrated operations ensure product quality and variety
- Focused expertise in sofa sets for homes and offices
- Customization and design flexibility enhance customer appeal
- Sustainable and eco-friendly manufacturing practices
- Scalable showroom model with urban and semi-urban applicability
12. Brand & Franchise Snapshot
| Field | Details |
|---|---|
| Brand Name | Urbandaily Furniture Studio |
| Industry | Home Decor & Furnishing |
| Business Category | Sofa Sets Manufacturer, Trader, Retailer |
| Founded Year | 2018 |
| Franchise Started Year | 2025 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 10–20 Lakh |
| Franchise Fee | Not specified |
| Royalty Fee | Not specified |
| Space Requirement | 3,000–4,000 sq.ft |
| Expected Payback Period | 1–2 years |
13. Who Should Consider This Franchise
- Entrepreneurs interested in home furnishing retail
- Investors targeting medium-sized showrooms with high-value products
- First-time business owners seeking a structured retail franchise
- Operators experienced in interior decor or furniture sales
15. Similar Franchise Opportunities
- @Home (Home Furnishing & Furniture)
- Godrej Interio (Furniture & Office Solutions)
- Pepperfry Studio (Furniture Retail)
- Durian (Home Furniture & Interiors)
- Nilkamal Furniture (Modular and Living Room Furniture)
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
Frequently asked questions
Investment ranges from INR 10–20 Lakh, covering showroom lease, interior fit-out, inventory, and marketing expenses.
Franchisees manage showrooms, sales, customer consultation, and deliveries while adhering to brand standards for quality, customization, and service.
Showrooms typically need 3,000–4,000 sq.ft in urban or semi-urban areas to display collections effectively.
Payback period is generally 1–2 years, depending on outlet size, location, and customer demand.
Investors submit an application for review. Approved partners receive operational guidance, product training, and marketing support to launch and manage the showroom. ## 15. Similar Franchise Opportunities
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