About the brand
Twisty The Boba Station® Franchise
Franchise Quick Facts
| Brand Name | Twisty The Boba Station® |
|---|---|
| Industry / Business Category | Food & Beverage / Specialty Beverages |
| Founded Year | 2021 |
| Franchise Started Year | 2023 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 50,000 – 2,00,000 |
| Franchise Fee | INR 1,00,000 |
| Royalty Fee | Typically applied as a percentage of revenue; exact rate not specified |
| Space Requirement | 100–500 sq. ft. |
| Staff Requirement | Small team suitable for beverage preparation and customer service |
| Expected Payback Period | 5–8 months |
1. What is Twisty The Boba Station®?
Twisty The Boba Station® is a retail beverage brand specializing in Boba drinks, which are tea- or milk-based beverages with hand-prepared tapioca pearls. The brand operates in the food and beverage sector, serving young, trend-conscious consumers seeking flavorful and interactive drink experiences. It falls under the specialty beverage franchise category with a focus on innovative and customizable Boba offerings.
2. How the Business Works
Twisty outlets operate as retail beverage counters where customers order freshly prepared Boba drinks. Drinks are crafted on-site, combining tea or milk bases with chewy tapioca pearls, Popping Boba, and other flavor infusions. Customers interact directly at the counter or through takeaway orders. Revenue is generated from individual drink sales, combo options, and seasonal offerings.
3. Products or Services Offered
Primary offerings include:
| Classic Milk Teas | Traditional Boba tea with tapioca pearls |
|---|---|
| Fruit-Infused Teas | Refreshing options with Popping Boba |
| Specialty Drinks | Signature and seasonal creations |
| Customizable Combos | Mix-and-match flavors and toppings |
| Takeaway Packaging | Cups and delivery-ready formats |
The menu emphasizes variety, freshness, and an interactive consumer experience.
4. How the Franchise Model Works
Franchise partners operate under the Twisty brand, managing store operations, staff, and customer service. Key responsibilities include:
- Preparing drinks according to brand recipes and standards
- Managing inventory, store maintenance, and sales
- Engaging customers and promoting the brand locally
- Reporting operational metrics to the franchisor
The franchisor provides training, supply chain support, marketing guidance, and operational assistance to maintain consistency.
5. Franchise Cost and Investment Overview
Investment considerations for Twisty include:
| Estimated Investment | INR 50,000 – 2,00,000 depending on outlet size and location |
|---|---|
| Franchise Fee | INR 1,00,000 for brand licensing and onboarding |
| Setup Costs | Equipment, interior design, signage, initial inventory, and marketing |
| Royalty Fee | Typically a revenue-based percentage for ongoing support |
These costs cover establishing and operating a compact retail beverage outlet.
6. Space and Infrastructure Requirements
Outlet setup requires:
| Space | 100–500 sq. ft. depending on location and format |
|---|---|
| Location Type | High-footfall urban areas, malls, food courts, or standalone kiosks |
| Equipment | Beverage preparation tools, cold storage, counters, and POS systems |
| Staffing | Small team capable of handling drink preparation and customer service |
Efficient layouts and proper equipment are essential for smooth operations.
7. Training and Franchise Support
Franchisees receive structured support, including:
- Training on beverage preparation, recipes, and store management
- Guidance on outlet setup, layout, and workflow
- Marketing assistance for promotions and social media presence
- Supply chain access for ingredients and packaging
- Ongoing operational guidance to ensure consistent quality
These systems enable franchise partners to deliver high-quality customer experiences.
8. Revenue Model and ROI Factors
Revenue is generated through beverage sales and add-on products. Key profitability factors include:
| Pricing Structure | Standard and specialty Boba drinks |
|---|---|
| Customer Demand | Driven by location, brand visibility, and seasonal trends |
| Repeat Purchases | Encouraged by unique flavors and interactive experiences |
| Operational Costs | Staff wages, ingredients, utilities, and maintenance |
Payback is typically achieved within 5–8 months, depending on sales volume and location.
9. Brand History and Expansion
Twisty was founded in 2021 as a home-based Boba venture and launched franchising in 2023. The brand currently operates four locations, with plans to expand to more than ten outlets across India by FY 2024–25. Expansion focuses on urban and high-traffic areas to capture a growing consumer base for specialty beverages.
10. Key Advantages of the Franchise
- Compact, low-footprint retail model
- High-demand, youth-focused product segment
- Structured training and ongoing operational support
- Scalable across multiple urban and semi-urban locations
- Innovative, customizable beverage offerings with repeat customer potential
12. Similar Franchise Opportunities
Investors may also consider:
- Chaayos
- Bubbleology
- Gong Cha
- Tea Trails
- The Alley
These brands operate in the specialty beverage and Boba tea segment, offering comparable retail franchise models with youth-focused product offerings.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
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Frequently asked questions
The total investment ranges from INR 50,000 to 2,00,000, covering franchise fees, equipment, store setup, initial inventory, and marketing. The specific amount depends on location and outlet format.
Franchisees manage day-to-day operations including drink preparation, inventory management, customer service, and sales reporting. Outlets follow standardized recipes and operational procedures provided by the franchisor.
Outlets typically require 100–500 sq. ft., suitable for malls, kiosks, food courts, or small urban retail locations.
Payback is usually expected within 5–8 months, depending on outlet location, sales volume, and operational efficiency.
Prospective franchisees contact the franchisor to submit an application, review operational requirements, and complete training and onboarding before opening an outlet. ## 12. Similar Franchise Opportunities
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