What
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  • imageAdvertising & Marketing
  • imageAutomotive
  • imageBusiness Dealerships
  • imageBusiness Services
  • imageEducation
  • imageFood & Beverage
  • imageHealth & Beauty
  • imageHome Based
  • imageHome Services
  • imageOthers
  • imagePet
  • imageRetail
  • imageTravel & Leisure
Where
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At a glance
1 Lakh - 2 Lakhs
Investment Range
1 - 5
Franchise Count
Up to 100
Area Required
On Inquiry
Payback Period
29
Years in Franchising

About the brand

Tru Information & Systems Pvt. Ltd Franchise

Step into the World of Opportunities with TRU GROUP – Your Trusted Partner in the Food & Beverage Industry. Discover More!

Established in 1996, TRU GROUP, which stands for ‘Trustworthy, Reliable, and United,’ has embarked on a successful 15-year journey. We have evolved into a solutions provider, earning the trust of over 150 customers who rely on us for dependable solutions. Staying true to our virtue, all four group companies within TRU have united to deliver best-in-class solutions. TRU Global Beverages is a proud part of the 18-year-old TRU Group of Companies with a presence in India and the UAE.

Our Mission: ?? We aspire to be the world’s foremost provider of business solutions, creating enduring value for our clients, shareholders, our team, and the communities we serve.

Our mission provides our business with a clear sense of purpose and direction, deeply rooted in our brand identity. Our brand represents a distinct idea of who we are, serving as a benchmark against which all our endeavors – products, services, conduct, and communication – are measured. It is concise, straightforward, and unequivocal.

Our Brand: ?? TRU signifies clarity: We are here to excel – both in business and beyond. We achieve this by blending passion with precision, fostering an environment that encourages agile thinking to unearth opportunities that benefit all stakeholders.

Distinguished brands elicit powerful emotions. Today, individuals seek personality in business, much as they do in people, as it helps in determining trustworthiness, admiration, and collaboration.

Our brand claim transcends mere marketing slogans or advertising catchphrases. It embodies our approach and will continue to do so, reflecting an all-encompassing proposition: ‘performance’ encapsulates all that we do for our clients, extending beyond bottom-line outcomes. Visually, we express this conviction and passion in a new handwritten style.

Our Guiding Principles: ?? Trust: We conduct ourselves reliably, fairly, and honestly. ?? Teamwork: We leverage the diversity of our business and our people by collaborating for success. ?? Reliability: We act today with an eye on tomorrow, fostering transparency and leadership. ?? Performance: We uphold a culture focused on results. ?? Innovation: We continually challenge conventional wisdom and craft new solutions to meet customer needs. ?? Client Focus: We place customers at the heart of our activities, driving all our efforts.

Franchise Facts: ?? Area Required: 50 sq ft ?? Investment Range: Rs. 50,000 – Rs. 2 lakh ??? Franchise/Brand Fee: Rs. 1,00,000 ?? Royalty/Commission: 15%

Franchise Benefits: ?? Site Selection Assistance ?? Comprehensive Operating Manuals ?? Field Assistance for Franchisees ?? Reputed Brand Name & Logo ?? The Trust of an Esteemed Brand

This business model is your path to achieving your dreams of becoming successful entrepreneurs. Don’t wait, take action now!

Warm Regards, The TRU GROUP Team

Food & Beverage Quick Service Restaurants B2C Owner-Operated Individual/Family

Investment and financials

Cost overview
Investment range1 Lakh - 2 Lakhs
Franchise / Brand feeAvailable on inquiry
Royalty / CommissionAvailable on inquiry
Investment tierLow
Area requiredUp to 100
Staff required4 - 15
Setup complexityModerate
Business term2 Years
Renewal availableYes
Returns outlook
Expected monthly revenue
30,000 to 1,00,000 per month
Revenue levelLow
Business modelB2C
Capital paybackAvailable on inquiry
Capital sensitivityVery High

Investor fit profile

Operations
Operation modeOwner-Operated
Location typeMall/High Street
Home-based possibleNo
Can run part-timeNo
Primary customerIndividual/Family
Market characteristics
SeasonalityMedium
Recession resistanceHigh
Digital integrationHigh
Years in franchising29 years
Ideal for
First-time entrepreneur Salaried professional Retired individual Food entrepreneur

Franchise support

Franchise manuals
Field assistance
Agreement template
Training and agreement details
Business term
2 Years
Renewal available
Yes

Brand strength

29
Years Franchising
1996
Founded
C
Brand Tier
C
Tier C — Startup brand
A+Established AMature BGrowing CStartup
Startup

Forefind rank history

#406#407#408#409#41020252025: #408
Current rank
#408
#408 of 946 in Quick Service Restaurants
2025
Based on Forefind scoring model

Licences and compliance

Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI
Eating House License
Fire NOC
Setup complexity: Moderate

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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