About the Business
Titan Industries: Pioneering Excellence in the Indian Watch and Jewelry Markets
Titan Industries stands as the catalyst that revolutionized the Indian watch market by introducing cutting-edge quartz technology with a touch of international sophistication. With two iconic brands, Titan and Tanishq, under its umbrella, Titan Industries proudly holds the title of being the fifth largest integrated watch manufacturer globally. The journey began in 1984 through a groundbreaking collaboration between the Tata Group and the Tamil Nadu Industrial Development Corporation.
The Introduction of Titan Quartz Watches:
In 1986, Titan Industries unveiled Titan quartz watches, ushering in a new era of horology in India. These timepieces boasted international design aesthetics and quickly became a symbol of style and precision.
Diversifying with Sonata and Fastrack:
Following the success of Titan, the company expanded its portfolio by introducing Sonata, a value-focused brand offering functionally styled watches at affordable prices. To cater to the dynamic youth segment, Fastrack was launched, capturing the essence of trendiness and chic.
Impressive Manufacturing Prowess:
Titan Industries has made waves on a global scale by selling over 100 million watches and manufacturing a staggering 11 million watches annually. Additionally, the company holds licenses for premium fashion watches from renowned global brands, including Tommy Hilfiger and Hugo Boss, along with the Swiss-made Xylys.
Pioneering Entry into the Jewelry Market:
In 1995, Titan Industries entered the Indian jewelry market with Tanishq, a brand that has since become synonymous with trust and rapid growth. The company further expanded its presence with Gold Plus, catering to the preferences of semi-urban and rural India. Zoya, the luxury jewelry retail chain, completed Titan Industries’ jewelry portfolio.
Diversification into Engineering and Eyewear:
In 2002, Titan Industries leveraged its manufacturing expertise to venture into precision engineering components, subassemblies, machine building, automation solutions, tooling solutions, and electronic sub-assemblies. In 2007, Titan Eye+ was launched, a chain of world-class optical stores that marked the company’s foray into prescription eyewear.
Expansive Retail Network:
With over 500 retail stores spanning a vast area of 6,60,000 sq. ft., Titan Industries boasts India’s largest retail network. This includes 290 exclusive ‘World of Titan,’ Helios, and Fastrack showrooms, as well as 745 after-sales service centers. In the jewelry sector, the company is the largest retailer with 140+ Tanishq boutiques, Zoya, Gold Plus stores, and 75+ Titan Eye+ outlets.
A Commitment to Innovation and Quality:
Titan Industries, supported by a dedicated team of over 4,300 employees, two exclusive design studios for watches and jewelry, and multiple manufacturing units, continues to set new standards for innovation and quality. The organization is poised to replicate its remarkable success with each new offering, staying at the forefront of the industry.
In conclusion, Titan Industries is a true trailblazer, shaping the landscape of the Indian watch and jewelry markets with its unwavering commitment to excellence and innovation.
