The Tummy Section Franchise
Franchise Quick Facts
| Brand Name | The Tummy Section |
|---|---|
| Industry / Business Category | Food & Beverage / Quick Service |
| Founded Year | 2009 |
| Franchise Started Year | 2021 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2 Lakh – 5 Lakh |
| Franchise Fee | INR 7,00,000 |
| Royalty Fee | 24% |
| Space Requirement | 650–700 Sq.ft |
| Staff Requirement | Kitchen staff, service personnel, management |
| Expected Payback Period | 10–11 months |
1. What is The Tummy Section?
The Tummy Section operates in the food and beverage sector, specializing in casual dining and quick-service meals. It offers a menu featuring signature items like Shawario, Crunchwich, Ramly Range, and Cheeky Buns, targeting young consumers and families. The brand falls under the broader franchise category of fast-casual and QSR food outlets.
2. How the Business Works
The Tummy Section operates as a quick-service food outlet where customers order at the counter or via delivery. The operational workflow includes:
- Preparing menu items in a standardized kitchen setup
- Serving food in-house or for takeout/delivery
- Managing inventory and ingredient sourcing through the brand’s supply chain
- Revenue is generated through direct sales, online orders, and occasional event catering
3. Products or Services Offered
| Signature Quick Meals | Shawario, Crunchwich, Ramly Range, Cheeky Buns |
|---|---|
| Beverages | Soft drinks, shakes, and complementary drinks |
| Custom Orders | Allowing minor customization for customer preferences |
| Packaging & Delivery | Takeout and third-party delivery channels |
4. How the Franchise Model Works
Franchisees are responsible for:
- Securing and setting up an outlet per brand standards
- Managing daily operations, including kitchen, service, and staff
- Maintaining quality, hygiene, and customer service standards
The franchisor provides:
- Training in recipes, operations, and service standards
- Supply chain access for ingredients and materials
- Marketing and promotional support
- Ongoing operational guidance
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 2 Lakh – 5 Lakh, including setup, equipment, and initial operations |
|---|---|
| Franchise Fee | INR 7,00,000 (one-time) |
| Royalty / Recurring Fees | 24% commission on sales |
| Setup Cost Components | Interiors, kitchen equipment, initial ingredient stock, staffing |
6. Space and Infrastructure Requirements
| Space Requirement | 650–700 Sq.ft |
|---|---|
| Location Preferences | High-footfall urban or commercial areas suitable for quick-service dining |
| Equipment Needs | Cooking equipment, refrigeration, service counters, storage |
| Staffing Considerations | Minimum kitchen and service staff; management to oversee operations |
7. Training and Franchise Support
Franchisees receive:
- Comprehensive training in recipes, food preparation, and operational standards
- Marketing assistance including campaigns and local promotions
- Access to the supply chain for cost-efficient, high-quality ingredients
- Ongoing support for troubleshooting, growth strategies, and operational challenges
8. Revenue Model and ROI Factors
Revenue is generated primarily through in-store sales, takeout, and online delivery platforms. Demand is driven by:
- Popularity of signature menu items
- Repeat customers from brand recognition and quality consistency
- Operational efficiency in a small-scale, high-turnover model
Payback is expected within 10–11 months, reflecting high sales turnover and scalable operations.
9. Brand Background and Expansion
| Established Year | 2009 |
|---|---|
| Franchise Launch | 2021 |
| Franchise Network | 1–10 outlets |
| Geographic Presence | Initially concentrated in Delhi; plans to expand regionally |
| Expansion Plans | Selective franchise partnerships to maintain quality and operational consistency |
10. Key Advantages of the Franchise
- High-demand menu with unique signature items
- Proven business model with quick payback
- Comprehensive training and operational support
- Scalable concept for small to mid-sized urban outlets
- Recognizable brand with established customer base
11. Who Should Consider This Franchise
- First-time business owners seeking low-entry QSR opportunities
- Experienced food entrepreneurs aiming to diversify their portfolio
- Investors interested in fast-casual or quick-service dining
- Urban operators focusing on high-traffic locations with small-footprint outlets
13. Similar Franchise Opportunities
- Wow! Momo – Specialty QSR chain for momos and quick meals
- Biryani By Kilo – Delivery-focused QSR with signature biryani offerings
- Chaayos – Tea café with regional flavors and snack pairings
- Haldiram’s – Established quick-service and snack-focused food brand
- Burger Singh – Indianized burger chain with urban footprint
Accepting franchise applications in 25 states & UTs
What is the investment required for The Tummy Section franchise?
The initial investment ranges from INR 2 Lakh to 5 Lakh, covering setup, equipment, initial inventory, and operational costs. A one-time franchise fee of INR 7,00,000 is also applicable.
How does the franchise business operate?
Franchisees manage daily operations, including food preparation, service, inventory management, and quality control. The franchisor provides operational guidance, training, and marketing support to ensure consistency across outlets.
What space is required to start the franchise?
Outlets require 650–700 Sq.ft, ideally in urban or commercial areas with sufficient foot traffic and accessibility for customers.
How long does it take to recover the investment?
The expected payback period is 10–11 months, depending on sales turnover, location, and operational efficiency.
How can investors apply for the franchise?
Interested entrepreneurs can contact the franchisor directly for selection, site evaluation, and onboarding procedures, which include training and operational setup. ## 13. Similar Franchise Opportunities
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