The Studio 72 Franchise
Franchise Quick Facts
| Brand Name | The Studio 72 |
|---|---|
| Industry / Business Category | Designer Jewellery / Fashion & Accessories |
| Founded Year | 2018 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2–5 Lakh |
| Franchise Fee | INR 3,00,000 |
| Royalty Fee | 20% |
| Space Requirement | 2000 Sq.ft |
| Staff Requirement | Typically 5–15 depending on outlet size |
| Expected Payback Period | 1–6 years |
1. What is The Studio 72?
The Studio 72 operates in the designer jewellery and fashion accessories sector, offering high-end, bespoke jewellery and fashion items. The brand targets style-conscious customers seeking exclusive designs, unique craftsmanship, and customizable fashion pieces. Franchisees enter the designer jewellery retail category, combining premium product offerings with personalized customer experiences.
Business Concept
The brand focuses on creating a curated collection of jewellery and fashion accessories that merge artistry with trend-forward design. The retail experience emphasizes visual merchandising, one-on-one customer consultation, and personalized design services.
2. How the Business Works
- Customers visit franchise outlets to explore curated jewellery collections.
- Franchise staff assist with selection, customization, and styling advice.
- Products are displayed for both walk-in purchases and bespoke orders.
- Revenue is generated through in-store sales, custom orders, and special collections.
- Customer loyalty is encouraged through exclusive designs, personalized service, and membership programs.
3. Products or Services Offered
| Designer Jewellery | Rings, necklaces, bracelets, earrings, and statement pieces |
|---|---|
| Custom Orders | Bespoke jewellery tailored to client specifications |
| Fashion Accessories | High-quality fashion items complementing jewellery collections |
| Exclusive Collections | Limited edition pieces for special events or seasonal launches |
| Styling Consultation | Personal design and styling guidance for individual clients |
4. How the Franchise Model Works
- Franchise partners operate physical retail outlets under The Studio 72 brand.
- Responsibilities include staff management, inventory, display, and customer service.
- Franchisor provides access to collections, design guidance, and operational standards.
- Outlets operate under brand guidelines to maintain consistent quality, presentation, and customer experience.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 2–5 Lakh including franchise fee, inventory, and store setup |
|---|---|
| Franchise Fee | INR 3,00,000 |
| Royalty Fee | 20% of sales revenue for ongoing brand support |
| Setup Costs | Retail space, display units, lighting, POS systems, initial inventory, staff training |
6. Outlet Setup and Infrastructure
| Space Requirement | 2000 Sq.ft for showroom display, customer consultation areas, and storage |
|---|---|
| Location Type | Premium retail areas, shopping malls, or high-footfall fashion districts |
| Equipment Needs | Display cabinets, security systems, lighting, office space, and POS technology |
| Staffing | 5–15 personnel including sales associates, design consultants, and store managers |
7. Franchise Support and Training
- Training in brand standards, product knowledge, and customer service
- Assistance with store layout, visual merchandising, and inventory management
- Marketing and promotional support for local campaigns
- Access to supply chain and exclusive collections from franchisor
- Ongoing guidance for sales optimization and quality control
8. Revenue Model and ROI Factors
- Revenue streams include in-store jewellery sales, bespoke commissions, and exclusive collections
- Demand driven by customers seeking unique, high-quality fashion and jewellery pieces
- Repeat purchase potential through limited edition and custom designs
- Operational costs include staffing, inventory, utilities, and store maintenance
- Payback period ranges from 1–6 years depending on location, sales, and customer engagement
9. Brand History and Expansion
| Established | 2018 |
|---|---|
| Franchising Began | 2018 |
| Franchise Network | 1–10 outlets |
| Markets Served | Urban Indian markets, targeting premium retail districts |
| Expansion Plans | Gradual network growth with focus on luxury and high-footfall areas, while maintaining bespoke service quality |
10. Key Advantages of the Franchise
- Access to a brand combining artistry, fashion, and high-quality craftsmanship
- Product range includes exclusive, customisable jewellery and accessories
- Scalable outlet model suitable for urban retail locations
- Strong appeal to affluent, fashion-conscious consumers
- Comprehensive franchisor support in operations, inventory, and marketing
12. Similar Franchise Opportunities
- Tanishq – Premium jewellery retail with extensive franchise network
- Kalyan Jewellers – Designer and traditional jewellery franchise
- PC Jeweller – Jewellery retail chain offering custom designs and collections
- Malabar Gold & Diamonds – International jewellery brand with franchise opportunities
- CaratLane – Modern jewellery retail combining online and offline channels
These brands operate in the designer and luxury jewellery sector, providing comparable investment and operational models for prospective investors.
What is the investment required for The Studio 72 franchise?
Estimated investment ranges from INR 2–5 Lakh, which includes the franchise fee of INR 3,00,000, initial inventory, and store setup.
How does the franchise business operate?
Franchisees manage retail outlets, handling customer service, sales, inventory, and display according to brand guidelines. Custom orders and exclusive collections are key revenue drivers.
What space is required for this franchise?
The standard outlet requires around 2000 Sq.ft, accommodating display areas, customer consultation zones, and storage.
How long does it take to recover the investment?
The expected payback period ranges from 1 to 6 years, depending on location, sales volume, and market engagement.
How can investors apply for the franchise?
Prospective partners can contact the franchisor to submit an application, undergo onboarding, and receive support in store setup, training, and inventory management. ## 12. Similar Franchise Opportunities
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