About the brand
The Oriental Kitchen Franchise
Franchise Quick Facts
| Brand Name | The Oriental Kitchen |
|---|---|
| Industry / Business Category | Food & Beverage / Restaurant |
| Founded Year | 2012 |
| Franchise Started Year | 2015 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 50 Lakh – 1 Cr |
| Franchise Fee | INR 20 Lakh |
| Royalty Fee | 7% of revenue |
| Space Requirement | 3,000–4,000 sq. ft. |
| Staff Requirement | Depends on outlet size and menu offerings |
| Expected Payback Period | 2–4 years |
1. What is The Oriental Kitchen?
The Oriental Kitchen operates in the restaurant segment, offering Pan-Asian cuisine through both buffet and à la carte dining. The brand caters to diners seeking diverse Asian flavors, including traditional and modern interpretations. It falls under the quick-service and casual dining franchise category, targeting urban professionals, families, and food enthusiasts looking for premium Pan-Asian meals.
2. How the Business Operates
Customers engage with The Oriental Kitchen at its physical outlets, selecting from a buffet or ordering à la carte. Day-to-day operations include table service, kitchen preparation, food presentation, and inventory management. Revenue is generated through dine-in services, with repeat customer traffic driven by consistent quality, menu variety, and a curated Pan-Asian experience.
3. Products or Services Offered
Franchise outlets provide:
| Buffet Dining | Wide range of Pan-Asian dishes served in all-you-can-eat format |
|---|---|
| À la Carte Menu | Individual dishes featuring Chinese, Japanese, Thai, and other Asian cuisines |
| Beverages and Desserts | Complementary drinks and desserts aligned with the menu |
| Event Catering | Customizable menus for private events, corporate gatherings, and celebrations |
These offerings appeal to both casual diners and specialty cuisine enthusiasts.
4. The Franchise Opportunity
Franchise partners operate under The Oriental Kitchen brand with responsibilities including:
- Managing kitchen operations, staffing, and customer service
- Ensuring quality standards, menu consistency, and hygiene compliance
- Implementing marketing and promotional campaigns
- Following franchisor operational systems while leveraging brand support
The franchisor provides ongoing guidance, training, and marketing resources to support franchisee success.
5. Franchise Cost and Investment Overview
Startup investment covers:
| Estimated Investment | INR 50 Lakh – 1 Cr, including interior fit-out, kitchen equipment, furniture, and initial inventory |
|---|---|
| Franchise Fee | INR 20 Lakh for brand licensing, operational systems, and launch support |
| Royalty Fee | 7% of monthly revenue |
| Setup Costs | Kitchen equipment, furniture, décor, POS systems, and staff onboarding |
These costs support establishing a full-scale Pan-Asian dining outlet.
6. Space and Infrastructure Requirements
| Space Requirement | 3,000–4,000 sq. ft. for seating, kitchen, and service areas |
|---|---|
| Location Type | High-footfall urban areas, commercial districts, or shopping centers |
| Equipment Needs | Commercial kitchen appliances, refrigeration, cooking stations, dining furniture |
| Staffing | Chefs, kitchen staff, servers, and managerial personnel proportional to outlet capacity |
This infrastructure is designed for efficient service and premium customer experience.
7. Franchise Support and Training
The Oriental Kitchen provides:
| Operational Training | Kitchen processes, menu preparation, and service standards |
|---|---|
| Store Setup Guidance | Interior layout, kitchen design, and furniture planning |
| Marketing and Advertising Assistance | Promotions, digital campaigns, and local outreach |
| Ongoing Operational Support | Periodic reviews, problem-solving assistance, and business optimization |
Franchisees benefit from structured support to maintain brand consistency.
8. Revenue Model and Profit Considerations
Revenue primarily comes from dine-in services. Key considerations include:
| Pricing Structure | Premium Pan-Asian menu with buffet and à la carte options |
|---|---|
| Customer Demand | Driven by urban consumers seeking high-quality Asian cuisine |
| Repeat Traffic | Encouraged through menu variety, quality, and service experience |
| Operational Costs | Staff salaries, inventory, rent, and utilities |
| Payback Period | 2–4 years depending on location and customer turnout |
9. Brand Background and Expansion
Founded in 2012, The Oriental Kitchen launched its franchise model in 2015. The brand has focused on expanding selectively, maintaining quality and consistency across a small network of outlets. The franchise strategy emphasizes premium urban locations, leveraging strong brand recognition and a unique Pan-Asian menu.
10. Key Advantages of the Franchise
- Established presence in the Pan-Asian restaurant segment
- Scalable model with buffet and à la carte offerings
- Repeat customer potential through high-quality, consistent menu
- Comprehensive operational and marketing support
- Opportunities for growth in urban centers and high-footfall areas
11. Who Should Consider This Franchise
- Entrepreneurs with prior F&B or restaurant management experience
- Investors seeking high-end casual dining opportunities
- Experienced operators looking to expand in Pan-Asian cuisine
- Business owners targeting urban, affluent, or food-focused demographics
13. Similar Franchise Opportunities
- Mainland China – Pan-Asian restaurant chain with buffet and à la carte menus
- Siam House – Thai and Pan-Asian dining franchise
- Chili’s Asian Fusion – Casual dining with Asian-inspired menu items
- Benihana – Japanese and Pan-Asian teppanyaki-style restaurant franchise
- P.F. Chang’s China Bistro – Full-service Pan-Asian casual dining outlets
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
Frequently asked questions
Investment ranges from INR 50 Lakh to 1 Cr, covering kitchen setup, furniture, décor, and initial inventory. The franchise fee provides access to the brand, operational support, and marketing resources.
Franchisees manage kitchen and dining operations while adhering to brand standards. The franchisor provides training, marketing, and ongoing operational guidance.
Outlets require 3,000–4,000 sq. ft., suitable for urban centers, malls, or high-footfall commercial locations.
Expected payback is 2–4 years depending on location, footfall, and operational efficiency.
Prospective franchisees submit an application to the franchisor, followed by evaluation, site selection, and structured guidance for store setup and operational launch. ## 13. Similar Franchise Opportunities
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