About the brand
The Mobile Store Ltd -Essar Franchise
1. Brand Overview
The Mobile Store Ltd – Essar operates in the mobile and communication retail sector. It functions as a multi-brand retail chain offering mobile phones, accessories, and related connectivity solutions. Customers include individuals seeking smartphones, feature phones, mobile accessories, and service packages. The business is part of the broader electronics and communication retail franchise category in India.
2. Business Model
The outlets operate as customer-facing retail stores providing hands-on experience with devices. Customers interact with sales staff to explore, compare, and purchase products. Revenue is generated through device sales, accessory sales, and service packages. Operational workflows include inventory management, product display, point-of-sale transactions, and customer support.
3. Products or Services Offered
Franchise outlets offer:
| Mobile Devices | Smartphones and feature phones across multiple brands |
|---|---|
| Mobile Accessories | Chargers, headphones, covers, and other peripherals |
| Service Packages | Warranty plans, device protection, and technical support |
| Connectivity Solutions | SIM cards, prepaid and postpaid plans, mobile broadband |
| Customer Experience Services | Product demonstrations and guidance |
4. How the Franchise Model Works
Franchise partners operate retail outlets under the brand framework. Responsibilities include:
- Managing daily store operations and staffing
- Maintaining inventory levels and product displays
- Providing customer service aligned with brand standards
- Implementing local marketing and promotional activities
The franchisor provides operational guidelines, product sourcing support, and store layout recommendations while franchisees execute center-level operations.
5. Franchise Investment Overview
Starting a franchise requires:
| Estimated Investment | INR 2–5 Lakhs for store setup and initial operations |
|---|---|
| Franchise/Brand Fee | Grants rights to operate under the brand and onboarding support |
| Setup Costs | Fixtures, display units, point-of-sale systems, and signage |
| Royalty/Recurring Fees | Typically a percentage of revenue, applied in retail franchise models |
Investment is moderate and reflects a small-format, high-traffic retail store model.
6. Infrastructure and Setup Requirements
Key requirements include:
| Space | 300–500 sq. ft. suitable for display and customer movement |
|---|---|
| Location Type | High footfall areas such as urban commercial streets, shopping centers, or malls |
| Equipment Needs | Display shelving, demo counters, POS systems, and security equipment |
| Staffing | Sales personnel, customer support staff, and store management |
Outlets are structured for efficient product presentation and customer engagement.
7. Training and Franchise Support
Franchise partners receive:
| Operational Training | Sales techniques, inventory management, and customer interaction |
|---|---|
| Launch Support | Assistance with store layout, setup, and initial inventory |
| Marketing Guidance | Local promotional strategies and brand materials |
| Supply Chain Access | Product sourcing, stock management, and distribution channels |
| Ongoing Support | Operational guidance to maintain performance and brand standards |
Support is designed to streamline store operations and ensure consistent service quality.
8. Revenue Model and ROI Considerations
Revenue is derived primarily from:
| Device and Accessory Sales | Core retail revenue streams |
|---|---|
| Service Packages | Warranty, device protection, and value-added services |
| Customer Footfall | Driven by brand recognition and product availability |
| Repeat Purchases | Accessory sales and service renewals |
Operational costs include rent, staffing, and inventory procurement. Payback periods vary based on outlet location and sales volume.
9. Brand Background and Expansion
Founded in 2003, The Mobile Store Ltd – Essar has grown to operate over 1,300 stores across India. Franchising has enabled expansion into multiple urban and semi-urban markets, providing standardized retail services while scaling presence across regions.
10. Key Advantages of the Franchise Opportunity
- Established multi-brand retail presence in India
- Scalable small-format store model suitable for urban and semi-urban locations
- Repeat customer potential through accessories and service packages
- Structured support and operational guidance from the franchisor
- Opportunity to participate in a widespread retail network with recognized brand identity
11. Franchise Investment Snapshot
| Estimated Investment Range | INR 2–5 Lakhs |
|---|---|
| Franchise/Brand Fee | One-time fee for brand access and onboarding |
| Space Requirement | 300–500 sq. ft. |
| Royalty Structure | Typically a percentage of sales revenue |
| Expected Payback Period | Varies by location and outlet performance |
| Number of Existing Franchise Outlets | Over 1,300 across India |
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
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