About the brand
The Hawkers Franchise
1. What is The Hawkers?
The Hawkers operates in the quick service restaurant (QSR) segment, specializing in Indian street food with a modern service approach. The brand provides a menu of chaats, dosas, fusion burgers, wraps, and other fast food items. Customers include urban youth, working professionals, and food enthusiasts seeking quick, hygienic, and affordable street-style meals. The franchise falls under the QSR and casual dining category.
2. The Business Concept
The Hawkers’ concept focuses on recreating traditional Indian street food in a controlled, hygienic, and efficient retail environment. The brand combines authentic flavors with modern operational standards to ensure consistent quality. Outlets emphasize speed of service, cleanliness, and affordability, making them suitable for high-footfall locations such as malls, commercial areas, and urban streets.
3. How the Business Operates
Customers place orders either at the counter or via online delivery platforms. In-store operations include preparing menu items using standardized recipes and quality-controlled ingredients, with workflows designed for fast preparation and minimal wait times. Revenue is generated from direct food sales, takeaways, and online orders. Staff roles cover cooking, service, delivery coordination, and inventory management.
4. Products or Services Portfolio
Franchise outlets offer a structured menu including:
| Indian Street Food | Chaats, momos, dosas, pav bhaji |
|---|---|
| Fusion Items | Burgers, wraps, sandwiches with Indian flavor profiles |
| Beverages | Soft drinks, shakes, and traditional Indian drinks |
| Value Meals & Combos | Meal options targeting lunch, snacks, and casual dining |
5. The Franchise Opportunity
Entrepreneurs can operate The Hawkers outlets under a franchise agreement. Franchisees are responsible for day-to-day operations, customer service, inventory management, and local marketing initiatives. The franchisor provides support in site selection, store layout, training, menu implementation, and supply chain management to ensure consistent quality and operational efficiency across all outlets.
6. Investment and Startup Requirements
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 5 Lakh |
| Setup Costs | Include store infrastructure, equipment, initial inventory, signage, and POS systems |
| Royalty Fees | 5% of revenue |
Investments cover both initial setup and working capital to establish operations and achieve early profitability.
7. Outlet Setup and Infrastructure
| Space Requirement | 300 – 800 Sq.ft, depending on location and expected foot traffic |
|---|---|
| Location Preference | High-visibility urban areas, shopping malls, commercial zones |
| Equipment Needs | Kitchen appliances for fast food preparation, display counters, seating arrangements, POS systems |
| Staffing Requirements | Kitchen staff, service personnel, store manager, and delivery coordination staff |
8. Franchise Support and Training
The franchisor provides a comprehensive support system, including:
- Operational training for kitchen and service staff
- Guidance on outlet design, layout, and workflow
- Marketing assistance for local promotions, social media, and seasonal campaigns
- Supply chain support with quality-controlled ingredients
- Ongoing operational monitoring and performance guidance
These systems help franchisees maintain brand standards and optimize profitability.
9. Revenue Model and Profit Considerations
Revenue is generated from direct food sales, takeaways, and online orders. Profitability depends on:
- Menu pricing aligned with urban customer expectations
- High turnover from quick service model
- Repeat purchases and brand recognition
- Efficient operational costs including inventory management, staffing, and utilities
Expected payback period is 1–2 years depending on location and sales volume.
10. Brand Background and Growth
| Established Year | 2014 |
|---|---|
| Franchise Commenced | 2024 |
| Current Franchise Network | 20 – 50 outlets |
| Geographic Presence | Urban areas with focus on high-footfall commercial locations |
| Expansion Plans | Ongoing expansion through franchise partnerships to scale brand presence across India |
11. Brand & Franchise Snapshot
| Brand Name | The Hawkers |
|---|---|
| Industry | Food & Beverage |
| Business Category | Quick Service Restaurants |
| Founded Year | 2014 |
| Franchise Started Year | 2024 |
| Headquarters | India (Dass Food & Beverages Pvt. Ltd.) |
| Total Franchise Outlets | 20 – 50 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 5 Lakh |
| Royalty Fee | 5% |
| Space Requirement | 300 – 800 Sq.ft |
| Staff Requirement | 5–10 personnel depending on outlet size |
| Expected Payback Period | 1–2 years |
12. Who Should Consider This Franchise
- Entrepreneurs seeking entry into the fast food or QSR sector
- Investors looking for low to medium investment opportunities with scalable returns
- Individuals interested in food and beverage operations with minimal prior experience
- Small business operators targeting urban retail and high-footfall commercial areas
14. Similar Franchise Opportunities
- Bikanervala – Indian sweets and snacks, quick service retail
- Haldiram’s – Fast food and packaged snack franchise
- Goli Vada Pav – Street food QSR concept
- Wow! Momo – Fast-growing Indian-style fast casual franchise
- Rolls & Bowls – Contemporary street food and quick bites
This profile provides investors with a structured, analytical overview of The Hawkers franchise opportunity, outlining operational, financial, and infrastructure considerations necessary for informed decision-making.
Investment and financials
Investor fit profile
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Frequently asked questions
Initial investment ranges between INR 10 Lakh and 20 Lakh, including the franchise fee, setup costs, and initial inventory. This covers store infrastructure, kitchen equipment, and operational working capital to establish and stabilize the outlet.
Franchisees manage daily operations including food preparation, service, inventory management, and customer engagement. Outlets follow standardized menu and operational procedures provided by the franchisor to ensure consistent quality, hygiene, and service speed.
The recommended store area is between 300 and 800 Sq.ft. Ideal locations include commercial streets, shopping malls, and urban zones with high customer traffic to maximize sales potential.
Payback period typically ranges from 1 to 2 years, depending on location, customer traffic, and effective management of operational costs and sales performance.
Prospective franchisees can submit an inquiry through the brand’s official franchise channels, followed by a business consultation covering location selection, investment evaluation, and franchise agreement finalization. ## 14. Similar Franchise Opportunities
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