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About the Business

• Founded in 2003 in the United States, The Counter stands as the 21st century’s solution to the typical burger joints, boasting a remarkable expansion with over 100 stores currently in the development phase across the United States.

• The brand has achieved a global presence, with locations in North America, Ireland, and Saudi Arabia.

• The innovative concept revolves around offering customers an extensive array of fresh ingredients, empowering them to craft their own bespoke gourmet burgers, unlocking a staggering 312,120+ possible combinations.

• As part of The Counter Culture, patrons can expect to receive the latest promotions, announcements, and vital information, ensuring an enriched dining experience.

• The company’s culinary excellence has earned it a prominent place in GQ magazine’s list of 20 Hamburgers to Savor in Your Lifetime and the prestigious title of Best Burger as featured on OPRAH®.

Additional Details

  • Investment RequiredINR 1 Cr - 2 Cr
  • Started Year2003
  • Area Required (sq.ft)1500 - 2500
  • Franchise Count130
  • Tax System InclusionYes
  • Comprehensive Franchise ManualsDetailed franchise manuals are available
  • Strategic Head Office SupportYes, offers head office guidance
  • Business training locationN/A
  • Field Assistance OptionsField assistance is available
  • Agreement TemplateStandard business agreement is available
  • Business Term Duration5 Years
  • Franchise Renewal AvailabilityTerm is renewable