About the brand
The Bombay Fries Franchise
1. Brand & Franchise Snapshot
| Brand Name | The Bombay Fries |
|---|---|
| Industry | Food & Beverage |
| Business Category | Quick Service Restaurants / Fast Food |
| Founded Year | 2017 |
| Franchise Started | 2019 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 20–30 Lakhs |
| Franchise Fee | INR 4,00,000 |
| Royalty Fee | 7% of revenue |
| Space Requirement | 300–500 sq. ft. |
| Staff Requirement | Depends on outlet size, including kitchen and service staff |
| Expected Payback Period | 2–3 Years |
Understanding the Brand
The Bombay Fries operates in the fast food segment, focusing on premium, customizable French fries as its core offering. The brand also serves burgers, milkshakes, sides, and complementary comfort foods. Target customers include urban youth and families seeking quick-service meals with a casual, energetic dining experience. The concept falls under quick service restaurant franchises emphasizing food customization and experiential dining.
2. Operating Concept
Outlets function as quick-service restaurants where customers place orders at the counter or via take-away/delivery channels. Fries and other menu items are prepared on-site with fresh ingredients. Revenue is generated through direct sales, with operational workflow including food preparation, order processing, service, and inventory management.
Daily operations include:
- Cooking and assembling fries with various toppings and sauces
- Preparing complementary items like burgers, sides, and milkshakes
- Serving dine-in, take-away, or delivery orders
- Managing inventory, staff, and local promotions
3. Products or Services Portfolio
Franchise outlets offer structured menu categories:
| Premium Fries | Thick-cut, shoestring, or steak fries with diverse toppings and sauces |
|---|---|
| Burgers | Gourmet options paired with fries |
| Milkshakes & Beverages | Creamy shakes and soft drinks |
| Sides & Snacks | Chicken wings, dips, salads, and complementary quick bites |
Customization allows customers to select fry type, toppings, and sauces for a personalized experience.
4. The Franchise Opportunity
Franchise partners operate under the brand identity, managing daily outlet operations. Responsibilities include:
- Food preparation and quality maintenance
- Staff supervision and scheduling
- Local marketing and customer engagement
- Adhering to brand guidelines and operational standards
The franchisor provides ongoing guidance, ensuring consistency across outlets while supporting local execution.
5. Investment and Startup Requirements
Investment components include:
| Total Investment | INR 20–30 Lakhs, covering outlet setup and launch |
|---|---|
| Franchise Fee | INR 4,00,000 for brand usage and onboarding |
| Infrastructure Setup | Kitchen equipment, furniture, interior decor |
| Pre-Opening Costs | Licensing, staffing, initial inventory |
| Royalty Payments | 7% of gross revenue |
These costs reflect a small-to-mid-scale QSR setup with an emphasis on operational efficiency and brand compliance.
6. Outlet Setup and Infrastructure
Requirements for franchise launch
| Area | 300–500 sq. ft., suitable for high-footfall urban locations |
|---|---|
| Location Preference | Streets, malls, or commercial hubs |
| Infrastructure Needs | Kitchen appliances, fryers, counters, seating (optional), storage |
| Staffing Considerations | Kitchen staff, service personnel, and a manager or supervisor depending on outlet size |
7. Franchise Support and Training
Support provided by the franchisor includes:
| Operational Training | Food preparation, menu execution, and service standards |
|---|---|
| Setup Assistance | Outlet layout and equipment installation guidance |
| Marketing Guidance | Local promotions and brand campaigns |
| Supply Chain Systems | Ingredient sourcing and logistics |
| Ongoing Support | Performance monitoring, troubleshooting, and operational advice |
These systems ensure franchisees maintain brand standards and operational efficiency.
8. Revenue Model and Profit Considerations
Revenue is driven primarily by sales of fries, burgers, shakes, and side items.
Key drivers include
- Pricing based on menu items and customization
- High urban demand for quick-service food
- Repeat customers driven by unique offerings and brand experience
- Cost management for ingredients, staffing, and utilities
Expected payback period ranges from 2–3 years depending on location performance and customer traffic.
9. Brand Background and Growth
The Bombay Fries was established in 2017 and began franchising in 2019. The brand has expanded in Mumbai and Thane, building a network of 20–50 outlets. Expansion strategy focuses on urban locations with high foot traffic and a scalable quick-service model. Growth includes standardized outlet formats and menu consistency across franchises.
10. Who Should Consider This Franchise
This franchise opportunity suits:
- First-time entrepreneurs entering the fast food sector
- Investors targeting small to mid-scale QSR ventures
- Existing operators seeking an innovative food concept
- Entrepreneurs interested in urban quick-service businesses with brand support
12. Similar Franchise Opportunities
Investors evaluating this concept may also consider:
- Wow! Momo
- Burger Singh
- Faasos
- McCain Foods Quick Service Outlets
- Fry Up Café Chains
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
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Frequently asked questions
The estimated investment ranges from INR 20–30 Lakhs, covering outlet setup, kitchen equipment, initial inventory, and launch expenses. The final cost varies depending on location, space, and operational scale of the outlet.
Franchisees manage on-site food preparation, service, and staff, ensuring consistent quality across menu items. The outlet functions as a quick-service restaurant offering dine-in, take-away, and delivery services under brand standards.
Outlets require 300–500 sq. ft., located in areas with high urban footfall, suitable for kitchen setup, customer service, and seating as needed.
The expected payback period is 2–3 years, depending on factors like location, sales volume, operational efficiency, and customer repeat rate.
Investors can contact the brand’s franchise team to submit an application, undergo evaluation, and complete onboarding, which includes training, outlet setup guidance, and operational integration. ## 12. Similar Franchise Opportunities
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