About the brand
Tea24Hours Franchise
Franchise Quick Facts
| Brand Name | Tea24hours |
|---|---|
| Industry / Business Category | Tea and Coffee / Quick Service Restaurants |
| Founded Year | 2020 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 200–500 |
| Estimated Investment | INR 50,000–2 Lakh |
| Franchise Fee | Information incorporated in investment; low upfront costs |
| Royalty Fee | Information not specified; typically % of revenue in QSR models |
| Space Requirement | 60–150 Sq.ft |
| Staff Requirement | Information not specified; typically 2–4 employees per outlet |
| Expected Payback Period | 1–2 years |
1. What is Tea24hours?
Tea24hours is a tea-focused franchise operating in the quick-service beverage industry in India. It offers a variety of teas, coffees, shakes, lassis, and other beverages, targeting everyday consumers across urban and semi-urban areas. The franchise belongs to the broader tea and coffee QSR category, appealing to first-time and repeat tea drinkers seeking affordable, consistent products.
2. How the Business Works
Customers interact with the brand through small-format outlets or kiosks. Orders are taken at the counter or via mobile platforms, with drinks prepared on-site using standardized recipes. Outlets operate on a high-turnover model, relying on repeat visits, daily consumption, and upselling of complementary items. Revenue comes primarily from beverage and snack sales, supported by low operational overhead.
3. Products or Service Categories
| Tea Varieties | Traditional chai, masala teas, green teas, iced and cold teas |
|---|---|
| Coffee and Beverages | Filter coffee, cappuccino, specialty drinks |
| Milkshakes & Lassis | Various flavors for casual consumption |
| Innovative Blends | Fruit-infused teas and signature mixes targeting younger consumers |
4. How the Franchise Model Works
Franchisees operate individual Tea24hours outlets following prescribed operational standards. Responsibilities include managing staff, inventory, and daily sales while maintaining quality and hygiene. Franchisors provide training, branding, supply chain access, marketing support, and technology tools. Outlets adhere to standardized recipes and service workflows, ensuring consistency and customer satisfaction.
5. Franchise Cost and Investment Overview
| Investment Range | INR 50,000–2 Lakh, including setup, equipment, and initial inventory |
|---|---|
| Franchise Fee | Typically included in the investment packages |
| Royalty Fee | Not specified; commonly structured as a small percentage of revenue |
| Setup Costs | Outlet construction, signage, beverage preparation equipment, POS systems |
6. Space and Infrastructure Requirements
| Space | 60–150 Sq.ft; suitable for kiosks, carts, or small street-side locations |
|---|---|
| Location Preference | High footfall areas, near offices, colleges, malls, or transit hubs |
| Equipment Needs | Tea brewing stations, refrigeration units, service counters, display units |
| Staffing | Small teams (2–4) to handle preparation, customer service, and sales |
7. Franchise Support Systems
- Comprehensive training in product preparation, customer service, and inventory
- Assistance with outlet setup, branding, and interior design
- Marketing support via local campaigns and digital platforms
- Technology tools for sales tracking, inventory management, and customer engagement
- Ongoing operational guidance to optimize outlet performance
8. Revenue Model and Profit Drivers
Revenue is generated from beverage and complementary snack sales. Key drivers include high daily consumption of tea, repeat customer traffic, and multiple small-format outlets per area. Operational costs are minimized due to small footprint and streamlined staffing. Pricing is affordable, attracting diverse demographics, with payback expected within 1–2 years.
9. Brand Background and Expansion
Established in 2020, Tea24hours rapidly scaled through its franchise model. The brand operates 200–500 outlets across urban and semi-urban India. Expansion plans include increasing outlet numbers, introducing technology-enabled services like mobile ordering, and leveraging standardized operations to maintain product consistency and brand credibility.
10. What Makes This Franchise Different
Tea24hours differentiates itself through:
- Diverse menu with 54 beverage varieties
- Small-format, low-investment outlets for high scalability
- Standardized operations ensuring consistent quality
- Technology integration for inventory, sales, and customer management
- Supportive franchise system enabling rapid business growth
Advantages of the Franchise
- Broad market demand for daily tea consumption
- Scalable small-format business model
- Repeat customer potential from regular tea drinkers
- Comprehensive operational and marketing support
- Quick payback period with low initial investment
11. Who Should Consider This Franchise
- First-time entrepreneurs seeking low-cost entry into the F&B sector
- Small-scale investors targeting high-footfall urban areas
- Existing operators looking to add a tea-focused product line
- Franchisees aiming for a scalable, quick-service beverage model
13. Similar Franchise Opportunities
- Tea Time – Small-format tea and beverage outlets with affordable pricing
- Tea Post – Urban tea café chain with extensive menu options
- Tea Room – Specialty tea and coffee franchise targeting quick-service consumers
- Tea Treasure – Premium specialty teas with small-scale franchise model
- Tea Smokers – Café network offering tea, coffee, and light snacks
Tea24hours provides a low-investment, small-format franchise model with high scalability and repeat customer potential. Its standardized operations, technology integration, and franchise support structure make it an accessible opportunity for entrepreneurs entering the tea and quick-service beverage market.
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Frequently asked questions
Investment ranges from INR 50,000 to 2 Lakh, covering outlet setup, equipment, and initial inventory.
Franchisees manage daily operations, staff, and inventory while adhering to brand standards and recipes.
Outlets require 60–150 Sq.ft, suitable for small kiosks or street-side formats.
Payback is typically within 1–2 years, depending on location and sales volume.
Applications are submitted through official Tea24hours franchise channels, followed by training and onboarding. ## 13. Similar Franchise Opportunities
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