About the brand
Taobao Franchise
Franchise Quick Facts
| Brand Name | Taobao Foods India Pvt. Ltd. |
|---|---|
| Industry / Business Category | Food & Beverage / Indo-Korean Fast Food |
| Founded Year | 2019 |
| Franchise Started Year | 2021 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 10–20 Lakh |
| Franchise Fee | INR 7,00,000 |
| Royalty Fee | 5% |
| Space Requirement | 500–600 Sq.ft |
| Staff Requirement | Typically 5–10 employees depending on outlet size |
| Expected Payback Period | 6–7 months |
1. What is Taobao?
Taobao operates in the Indo-Korean fast food segment, offering fusion dishes that combine Korean flavors with Indian taste preferences. The brand targets urban customers seeking affordable, high-quality, and innovative food experiences. It falls under the broader quick-service restaurant franchise category, with franchise partners operating individual retail outlets.
2. The Business Concept
The brand focuses on delivering an Indo-Korean culinary experience through quick-service outlets. Customers enjoy a mix of snacks, mains, and beverages with over 200 menu items. The concept emphasizes consistent taste, rapid service, and hygiene compliance, distinguishing itself from standard fast-food operations by merging international cuisine with local flavors.
3. How the Business Operates
Customers order food in-store or via delivery channels. Outlets follow standardized preparation procedures for menu items, maintaining quality and hygiene. Daily operations include inventory management, food preparation, staff scheduling, and point-of-sale management. Revenue is generated primarily from dine-in, takeaway, and delivery sales, with additional income possible through promotional events.
4. Products or Services Portfolio
| Core Menu Items | Indo-Korean fusion dishes, including snacks, mains, and beverages |
|---|---|
| Subsidiary Brands | — |
| OHO MOMO | Specialty momo varieties |
|---|---|
| UFO Station | Novel fast-food concepts |
| Specialty Items | Over 200 distinct products combining Korean inspiration with Indian flavors |
5. The Franchise Opportunity
Franchise partners operate Taobao outlets under the brand’s operational framework.
| Role of Franchise Partner | Manage sales, staff, and day-to-day store operations |
|---|---|
| Operational Responsibilities | Ensure adherence to brand standards in food preparation, hygiene, and service |
| Outlet Operations | Standardized layouts, menu presentation, and quality control protocols |
| Franchisor Support | Technical training, marketing guidance, and operational assistance |
6. Investment and Startup Requirements
| Estimated Investment | INR 10–20 Lakh, including outlet setup, equipment, and initial inventory |
|---|---|
| Franchise Fee | INR 7,00,000 |
| Setup Costs | Interior fit-out, kitchen equipment, point-of-sale systems, and initial inventory |
| Royalty Payments | 5% of gross revenue |
7. Outlet Setup and Infrastructure
| Space Requirement | 500–600 Sq.ft |
|---|---|
| Preferred Locations | Urban retail areas, commercial streets, malls, and food courts |
| Equipment Needs | Commercial kitchen appliances, preparation counters, point-of-sale systems |
| Staffing Considerations | 5–10 employees depending on outlet size and operation hours |
8. Franchise Support and Training
- Operational training for food preparation, hygiene standards, and customer service
- Assistance with store setup and interior design
- Marketing guidance including social media campaigns, promotions, and local advertising
- Supply chain support ensuring consistent product availability
- Ongoing operational support for inventory management and process optimization
9. Revenue Model and Profit Considerations
Revenue is generated from dine-in, takeaway, and delivery sales. Pricing strategy balances affordability with perceived quality. Repeat customers are encouraged through menu variety and consistent taste. Operational costs include staffing, inventory, rent, and marketing. Expected payback period is 6–7 months under standard operational performance.
10. Brand Background and Growth
| Established Year | 2019 |
|---|---|
| Franchise Commencement | 2021 |
| Current Franchise Network | 20–50 outlets |
| Markets Served | Urban and semi-urban Indian cities |
| Expansion Plans | Grow franchise presence and increase brand footprint across India, with potential long-term international expansion |
11. Key Advantages of the Franchise
- Unique Indo-Korean fusion menu attracting diverse customer base
- Extensive product portfolio with over 200 offerings
- Rapid payback period relative to investment
- Strong franchise support system including training and marketing
- Compact outlet format suitable for high-traffic urban locations
12. Who Should Consider This Franchise
- Entrepreneurs with interest in food and quick-service restaurants
- Investors seeking small to medium-scale retail operations
- Experienced operators in the F&B sector looking to diversify menu offerings
- Business owners targeting urban customers with innovative cuisine
14. Similar Franchise Opportunities
- Yo! China – Indo-Chinese quick-service restaurant with urban retail presence
- Wow! Momo – Specialty momo franchise with pan-India presence
- Snackible – Fast-food brand offering fusion snacks and quick meals
- Faballey Kitchen (F&B segment) – Quick-service outlets with a focus on Indian fusion cuisine
- Eatzis (Casual Dining Franchise) – Multi-cuisine urban food franchise suitable for small-to-medium retail spaces
These brands operate in the Indo-Asian fast-food segment, providing comparable franchise models and market reach.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
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Frequently asked questions
Initial investment ranges from INR 10–20 Lakh, covering outlet setup, equipment, and initial inventory.
Franchise partners manage daily operations, including sales, staff supervision, inventory, and adherence to brand standards for food preparation and hygiene.
Outlets require 500–600 Sq.ft, suitable for urban retail spaces or commercial food courts.
The expected payback period is approximately 6–7 months, depending on location and operational efficiency.
Prospective franchisees can contact Taobao Foods for application procedures, franchise agreements, training, and support in establishing an outlet. ## 14. Similar Franchise Opportunities
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