About the brand
Tandooriwala Franchise
1. What is Tandooriwala?
Tandooriwala operates in the quick service restaurant (QSR) sector, specializing in Indian tandoori cuisine. The brand offers vegetarian and non-vegetarian dishes, including breads, kebabs, curries, and rice items, prepared using traditional tandoor cooking methods. It targets urban and semi-urban consumers seeking flavorful, high-quality Indian meals. This franchise falls under the broader QSR and casual dining restaurant category.
The Business Concept
The concept emphasizes authentic tandoor cooking at high temperatures, combining traditional flavors with modern operational standards. Outlets focus on delivering consistent taste, high-quality ingredients, and a hygienic dining experience. Franchise locations offer both dine-in and takeaway services while maintaining efficient kitchen workflows and customer service.
2. How the Business Operates
Tandooriwala outlets function as quick-service restaurants catering to dine-in, takeaway, and delivery customers.
Operational workflow includes:
- Customers order at counters or via delivery apps
- Food is prepared using tandoor cooking techniques and standardized recipes
- Kitchen staff manage inventory, ingredient preparation, and cooking
- Revenue is generated from meal sales, catering, and event orders
Daily operations focus on consistent food quality, efficient service, and hygiene standards.
3. Products or Services Portfolio
Franchise outlets provide:
| Tandoori Breads | Naan, roti, and other traditional breads |
|---|---|
| Tandoori Meats and Kebabs | Chicken, paneer, and mixed protein options |
| Curries and Gravies | Vegetarian and non-vegetarian preparations |
| Rice and Biryani Dishes | Signature tandoor-infused rice specialties |
| Beverages and Accompaniments | Drinks and sides complementing the main menu |
The menu is structured to appeal to customers seeking authentic Indian flavors with consistent quality.
4. The Franchise Opportunity
Entrepreneurs operate outlets under the Tandooriwala brand using a standardized operational framework.
Franchisee responsibilities include:
- Daily restaurant operations and staff management
- Maintaining food quality, hygiene, and customer experience
- Managing inventory and local marketing activities
- Following franchisor-provided operational processes
Franchisor support includes training, menu standardization, marketing assistance, and ongoing advisory.
5. Investment and Startup Requirements
Key financial details:
| Estimated Investment | INR 20–30 Lakh |
|---|---|
| Franchise Fee | INR 5,00,000 |
| Setup Costs | Kitchen equipment, tandoor installation, furniture, décor, initial inventory |
| Royalty Fee | 6% of revenue |
| Pre-Opening Expenses | Licensing, staffing, marketing, and operational setup |
Investment covers outlet readiness, operational systems, and initial promotional campaigns.
6. Outlet Setup and Infrastructure
Requirements include
| Area | 1,300–1,500 sq.ft suitable for QSR and casual dining |
|---|---|
| Location Preferences | Urban commercial zones, malls, and high-traffic streets |
| Infrastructure Needs | Tandoor-equipped kitchen, counter, seating, storage, and service areas |
| Staffing | 5–12 personnel depending on outlet size |
The setup ensures efficient food preparation, service flow, and customer satisfaction.
7. Franchise Support and Training
Franchise partners receive:
| Operational Training | Food preparation, hygiene, service standards |
|---|---|
| Outlet Setup Assistance | Layout planning, kitchen installation, and décor guidance |
| Marketing Support | Local promotions, digital campaigns, and pre-opening PR |
| Supply Chain Systems | Ingredient sourcing, spice logistics, and vendor management |
| Ongoing Operational Support | Quarterly audits, staff retraining, and advisory services |
Support ensures standardized operations and high-quality customer experiences across outlets.
8. Revenue Model and Profit Considerations
Revenue is generated primarily through dine-in, takeaway, and delivery orders.
Profit factors include
| Pricing Structure | Competitive pricing for urban QSR consumers |
|---|---|
| Customer Demand | Increasing popularity of Indian tandoori cuisine |
| Repeat Visits | Encouraged through menu variety and consistent quality |
| Operational Costs | Ingredients, staffing, utilities, and rent |
Expected payback period is 6–9 months, supported by high turnover and optimized operational efficiency.
9. Brand Background and Growth
| Founded | 2009 |
|---|---|
| Franchise Launch | 2012 |
| Current Outlets | 10–20 |
| Headquarters | Mysore, India |
| Geographic Presence | Major Indian cities and select international locations |
| Expansion Plans | Scaling through standardized franchise outlets and catering to urban markets |
The brand leverages traditional tandoor cooking with modern QSR practices.
10. Brand & Franchise Snapshot
| Brand Name | Tandooriwala |
|---|---|
| Industry | Food & Beverage |
| Business Category | Quick Service Restaurant |
| Founded Year | 2009 |
| Franchise Started | 2012 |
| Headquarters | Mysore, India |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 20–30 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 6% of revenue |
| Space Requirement | 1,300–1,500 sq.ft |
| Staff Requirement | 5–12 personnel |
| Expected Payback Period | 6–9 Months |
11. Who Should Consider This Franchise
Ideal for:
- Entrepreneurs entering the food service sector
- Investors seeking QSR opportunities in Indian cuisine
- Experienced operators in casual dining and tandoori food
- Individuals looking for scalable franchise models with standardized operations
The opportunity suits those comfortable managing restaurant operations and staff.
13. Similar Franchise Opportunities
Investors may also consider:
- Biryani Blues
- Haldiram’s Quick Service
- Behrouz Biryani
- Wow! Momo
- Punjab Grill Express
These brands operate in the Indian cuisine and QSR segment, offering comparable investment and operational models.
Investment and financials
Investor fit profile
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Brand strength
Forefind rank history
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Frequently asked questions
Initial investment ranges from INR 20–30 Lakh, covering franchise fee, outlet setup, kitchen equipment, and initial inventory. Costs vary by location, outlet size, and operational scale.
Franchisees manage quick-service outlets, preparing tandoor-based dishes, overseeing staff, maintaining operational standards, and ensuring consistent food quality and customer satisfaction.
Outlets require 1,300–1,500 sq.ft suitable for dine-in, kitchen, and service areas, providing sufficient space for efficient operations and customer seating.
Expected payback is 6–9 months, depending on customer traffic, menu adoption, and operational efficiency.
Investors contact the franchisor, submit an application, review terms, and initiate outlet setup after approval. ## 13. Similar Franchise Opportunities
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