About the brand
Tailor Made Franchise
Franchise Quick Facts
| Brand Name | Tailor Made |
|---|---|
| Industry / Business Category | Fashion / Men’s Apparel |
| Founded Year | 2019 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 5 Lakh – 10 Lakh |
| Franchise Fee | INR 3,00,000 |
| Royalty Fee | 30% of net sales |
| Space Requirement | 500–700 Sq.ft |
| Staff Requirement | Not specified; typical fashion retail staffing includes sales and inventory personnel |
| Expected Payback Period | Not explicitly stated; ROI depends on store performance and local demand |
1. What is Tailor Made?
Tailor Made is a men’s fashion and clothing brand operating in the retail apparel sector. It offers contemporary and formal men’s clothing, including custom-tailored garments, targeting male customers seeking quality, stylish, and modern fashion. The brand falls under the broader men’s fashion and apparel franchise category.
2. Business Concept
The business concept focuses on providing a curated retail experience in premium men’s fashion. Stores are designed to display formal and casual apparel in an organized layout, allowing customers to browse, try, and purchase garments. The operational idea is a franchise-operated retail outlet, combining brand recognition with localized sales and customer engagement.
3. How the Business Operates
Tailor Made franchise outlets operate as retail stores where customers can explore and purchase apparel directly. Day-to-day operations include:
- Customer service and personalized fitting assistance
- Inventory management and stock rotation
- Sales processing and billing
- Marketing initiatives at the local level
- Coordination with franchisor for supplies and updates
Revenue is primarily generated through direct apparel sales, including standard collections and tailored options.
4. Products or Services Offered
Franchise outlets provide a range of men’s fashion products:
| Formal Wear | Suits, blazers, dress shirts, and trousers |
|---|---|
| Casual Clothing | Shirts, trousers, jackets, and lifestyle apparel |
| Custom Tailored Garments | Personalized fittings and tailored designs |
| Accessories | Belts, ties, and complementary fashion items |
These categories allow outlets to target both professional and lifestyle-oriented customer segments.
5. How the Franchise Model Works
Franchise partners operate individual retail stores under the Tailor Made brand. Responsibilities include:
- Managing day-to-day store operations and customer service
- Sales promotion and local marketing
- Maintaining brand standards and merchandising guidelines
- Coordinating inventory and stock replenishment with the franchisor
The franchisor provides brand access, operational systems, training, and ongoing guidance to ensure consistent service quality.
6. Franchise Investment Overview
| Initial Investment | INR 5 Lakh – 10 Lakh, covering store setup, inventory, marketing, and operational costs |
|---|---|
| Franchise Fee | INR 3,00,000 one-time payment for brand authorization |
| Royalty Fee | 30% of net sales |
| Setup Costs | Store interiors, fixtures, inventory, and initial marketing |
| Operational Costs | Staff salaries, utilities, and inventory management |
This structure supports scalable entry into the fashion retail sector with defined operational support.
7. Outlet Setup and Infrastructure
| Space Requirement | 500–700 Sq.ft, suitable for urban or high-footfall locations |
|---|---|
| Location Preferences | Shopping centers, commercial streets, or malls |
| Equipment Needs | Display fixtures, point-of-sale systems, and inventory storage |
| Staffing Considerations | Sales personnel, fitting assistants, and store managers |
8. Franchise Support and Training
The franchisor assists partners with:
- Training in store operations, sales techniques, and brand standards
- Marketing and promotional strategies at local and national levels
- Inventory management guidance and supply chain coordination
- Ongoing operational support for consistent customer experience
9. Revenue Model and ROI Considerations
Revenue is generated through direct apparel sales and customized tailoring services. Factors influencing profitability include:
- Pricing aligned with premium fashion positioning
- Local demand for men’s formal and casual wear
- Repeat purchase behavior, particularly in tailored apparel
- Operational efficiency in managing stock and staffing
Expected ROI is variable, dependent on location performance and market demand.
10. Brand Background and Expansion
| Established | 2019 |
|---|---|
| Franchising Began | 2018 |
| Current Franchise Network | 10–20 outlets |
| Markets | Urban and semi-urban centers in India |
| Expansion Plans | Increase presence in additional cities through franchise partnerships |
11. Key Advantages of the Franchise Opportunity
- Access to an established men’s fashion brand
- Structured franchise support including training and marketing
- Multiple product lines, including tailored and ready-to-wear apparel
- Urban retail presence with scalable operations
- Potential for repeat business through loyal customer base
13. Similar Franchise Opportunities
- Peter England Stores – Men’s fashion and apparel retail franchises
- Louis Philippe Outlet – Premium men’s clothing franchise
- Raymond Retail Stores – Ready-to-wear and tailored clothing franchises
- Van Heusen Stores – Men’s formal and casual wear franchise
- Allen Solly Outlets – Fashion retail franchise targeting urban markets
These brands provide comparable opportunities for investors in men’s fashion and retail franchising.
Investment and financials
Investor fit profile
Franchise support
Brand strength
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Frequently asked questions
The initial investment ranges from INR 5 Lakh to 10 Lakh, covering store setup, inventory, and marketing. The franchise fee is INR 3,00,000, and a royalty of 30% of net sales applies.
Franchisees manage a retail store selling formal, casual, and tailored men’s clothing. Responsibilities include customer service, inventory management, sales, and implementing marketing initiatives, while adhering to brand standards.
Outlets require 500–700 Sq.ft, ideally located in malls, commercial streets, or high-footfall urban areas.
Payback period is not explicitly defined but depends on store location, local demand, and sales volume.
Prospective franchisees contact the brand to complete registration, pay the franchise fee, receive operational training, and gain access to the brand’s retail system. ## 13. Similar Franchise Opportunities
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