About the brand
Suumaya Franchise
Franchise Quick Facts
| Brand Name | Suumaya |
|---|---|
| Industry / Business Category | Fashion & Apparel, Women’s Ethnic Wear |
| Founded Year | 1985 |
| Franchise Started Year | 2015 |
| Total Franchise Outlets | 10 (approx.) |
| Estimated Investment | INR 10,000 – 50,000 |
| Franchise Fee | INR 500,000 |
| Royalty Fee | 30% |
| Space Requirement | 350 – 500 sq.ft |
| Staff Requirement | Typically 2–5 employees depending on store size |
| Expected Payback Period | 3–4 years |
1. What is Suumaya?
Suumaya is a multi-sector business headquartered in Mumbai, primarily operating in textiles and women’s fashion. Its franchise, Suumaya Lifestyle Ltd., specializes in ethnic wear such as kurtis and tunics. Suumaya franchises provide retail access to high-quality handcrafted apparel targeting women who seek contemporary designs grounded in traditional Indian craft. The franchise falls under the retail and fashion category.
2. How the Business Works
Franchise outlets function as retail stores offering ethnic apparel to consumers. Customers browse and select clothing items, including kurtis and matching accessories. Stores maintain visual merchandising standards, manage inventory supplied via centralized logistics, and process sales through in-store billing systems. Revenue is generated from direct consumer purchases and bulk orders placed by retailers.
3. Products or Services Offered
| Women’s Ethnic Wear | Kurtis, tunics, and traditional attire |
|---|---|
| Fashion Accessories | Complementary items sold alongside apparel |
| Bulk and Retail Packages | Tailored for retailers and B2B clients |
| Customization Services | Selected items may be adapted per regional trends |
4. How the Franchise Model Works
Franchisees operate individual outlets under the Suumaya brand, adhering to brand guidelines and retail standards. Responsibilities include day-to-day store management, staffing, inventory control, merchandising, and local marketing. Franchisors provide access to supply chains, product catalogs, and operational guidance, ensuring brand consistency across all locations.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 10,000 – 50,000 covering initial inventory, store setup, and branding |
|---|---|
| Franchise/Brand Fee | INR 500,000 |
| Royalty Fee | 30% of monthly sales revenue |
| Setup Cost Components | Store interior, point-of-sale systems, initial stock, display units |
6. Space and Infrastructure Requirements
| Floor Area | 350–500 sq.ft |
|---|---|
| Preferred Locations | Shopping districts, high-footfall markets, or malls |
| Equipment Needs | Display racks, cash registers, storage units, lighting |
| Staffing | 2–5 employees including sales personnel and a store supervisor |
7. Training and Franchise Support
Suumaya provides franchise partners with operational guidance including:
- Initial training on retail management and product knowledge
- Marketing support with promotional strategies and materials
- Inventory management and procurement assistance
- Ongoing mentorship for sales performance and customer engagement
8. Revenue Model and ROI Factors
Revenue is generated primarily through direct consumer sales and bulk orders. Profitability depends on location traffic, sales volume, and cost management. The high royalty fee (30%) affects net margins, making store performance and sales efficiency critical. Payback period is estimated at 3–4 years under typical conditions.
9. Brand History and Expansion
Founded in 1985 by Mahesh Devchand Gala in Mumbai, Suumaya began as a retail shop for unstitched suits and later expanded into manufacturing. The brand now operates over 1,200 machines and employs 2,500+ personnel. Suumaya has around 150 shop-in-shop locations, 50 exclusive brand outlets, and 10 franchise locations across India. Franchising commenced in 2015 with a focus on women’s ethnic wear.
10. Key Advantages of the Franchise
- Access to an established brand in ethnic wear with wide recognition
- Diverse product portfolio catering to various fashion preferences
- Integrated supply chain and operational support for franchisees
- Opportunities in both retail and B2B sales channels
- Growth potential in urban and semi-urban markets
12. Similar Franchise Opportunities
- Biba – Women’s ethnic wear retail chain
- Fabindia – Apparel and lifestyle products with traditional crafts
- Manyavar – Focused on ethnic menswear and women’s attire
- Global Desi – Contemporary ethnic wear for women
- W for Women – Modern Indian ethnic fashion for urban consumers
These brands operate within the women’s ethnic wear retail segment, providing comparable franchise opportunities.
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Frequently asked questions
Starting a franchise requires an investment between INR 10,000 and 50,000 for store setup, initial stock, and branding. A franchise fee of INR 500,000 is payable upfront, with a 30% royalty on revenue.
Franchisees operate retail outlets selling women’s ethnic wear. They manage inventory, store operations, and local marketing while maintaining brand standards and reporting sales to the franchisor.
Outlets typically require 350–500 sq.ft, with layouts suitable for product display and customer circulation in retail environments.
The expected payback period is 3–4 years, depending on location, sales volume, and operational efficiency.
Prospective franchisees can contact Suumaya through official channels, submit required documentation, confirm site approval, and undergo training prior to store launch. ## 12. Similar Franchise Opportunities
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