About the brand
Sunder Devi Creations Franchise
Franchise Quick Facts
| Brand Name | Sunder Devi Creations |
|---|---|
| Industry / Business Category | Bags & Luggage / Manufacturing & Retail |
| Founded Year | 1991 |
| Franchise Started Year | 1991 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 20–50 Lakh |
| Franchise Fee | INR 50,000 |
| Royalty Fee | Not specified |
| Space Requirement | 200–300 sq. ft. |
| Staff Requirement | Small operational team depending on outlet size |
| Expected Payback Period | Less than 1 Year |
1. What is Sunder Devi Creations?
Sunder Devi Creations is a manufacturing and retail brand specializing in fashion bags, utility bags, storage solutions, and related accessories. Operating in the bags and luggage industry, it serves both domestic and international customers, providing a variety of products including handbags, tote bags, shopper bags, canvas wardrobes, shoe racks, and industrial bags. The franchise targets entrepreneurs looking to enter manufacturing and retail distribution.
2. How the Business Works
The business operates by producing and distributing a wide range of bags and storage solutions. Customers access products through franchise outlets or B2B channels. Daily operations involve managing inventory, processing orders, and coordinating supply with manufacturing facilities. Revenue is generated from product sales through retail and wholesale distribution, supported by the brand’s established production and supply chain infrastructure.
3. Products or Services Offered
| Fashion Bags | Handbags, tote bags, and shopper bags |
|---|---|
| Utility Bags | Luggage, industrial bags, shoe bags |
| Storage Solutions | Canvas wardrobes, shoe racks, book racks, laundry bags |
| Accessories | Complementary items to bags and storage solutions |
| Custom Solutions | Tailored designs and branding options for clients |
The product range combines fashion, functionality, and practical storage options to serve multiple customer segments.
4. How the Franchise Model Works
Franchise partners operate under the Sunder Devi Creations brand, leveraging its reputation and distribution network. Responsibilities include managing outlet operations, maintaining inventory, handling sales, and ensuring customer service quality. The franchisor provides operational guidance, marketing support, and access to products. Outlets function independently while following the brand’s standardized procedures.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 20–50 Lakh, covering outlet setup, inventory, and operational costs |
|---|---|
| Franchise Fee | INR 50,000 for brand usage and onboarding |
| Setup Components | Retail infrastructure, product inventory, display arrangements |
| Recurring Fees | Not specified; operational costs depend on sales volume and staffing |
The franchise model is structured to support high ROI with a short payback period.
6. Space and Infrastructure Requirements
| Space Requirement | 200–300 sq. ft. for retail or small manufacturing coordination |
|---|---|
| Location Type | Urban or semi-urban areas with retail visibility |
| Equipment/Infrastructure | Shelving, product displays, storage units, basic retail tools |
| Staffing Requirements | Small team sufficient to manage inventory, sales, and customer interactions |
The setup is optimized for efficient operations in compact retail spaces.
7. Training and Franchise Support
Franchise partners receive support in:
| Operational Training | Product handling, sales management, and store operations |
|---|---|
| Store Setup Guidance | Assistance with layout, inventory planning, and display setup |
| Marketing Assistance | Promotional materials and brand communication support |
| Supply Chain Support | Access to manufacturing output and inventory replenishment |
| Ongoing Business Support | Guidance to maintain performance and customer satisfaction |
Support ensures consistent operations and helps franchisees maximize efficiency.
8. Revenue Model and ROI Factors
Revenue is generated primarily through product sales at franchise outlets. Key factors influencing returns include:
| Pricing Model | Competitive product pricing for retail and B2B clients |
|---|---|
| Customer Demand | Established brand recognition supports consistent sales |
| Repeat Customer Potential | Fashion and utility products encourage recurring purchases |
| Operational Costs | Staff, space rental, and inventory management |
| Expected Payback | Less than 1 year under normal operational conditions |
9. Brand History and Expansion
Sunder Devi Creations was founded in 1991, initially exporting products under M/s Lakshmi International. Incorporated as M/s Sunder Devi Creations (Pvt.) Ltd. in 2001, the brand expanded its manufacturing and distribution capabilities. Franchise operations have been active since 1991, with 1–10 outlets currently operational. Expansion focuses on leveraging the brand’s reputation and production infrastructure to reach new markets.
10. Key Advantages of the Franchise
- Established brand with international and domestic presence
- Scalable model for retail and distribution outlets
- Wide product range supporting multiple market segments
- Proven operational and supply chain framework
- High repeat customer potential and strong ROI
- Structured franchise support including training and marketing
This profile provides a factual and analytical overview of the Sunder Devi Creations franchise opportunity for prospective investors.
Investment and financials
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Frequently asked questions
The total investment ranges from INR 20–50 Lakh, including outlet setup, inventory, and operational costs. A franchise fee of INR 50,000 is also applicable.
Franchisees manage outlet operations, inventory, and sales. They receive operational guidance and marketing support from the franchisor while leveraging the brand’s manufacturing and product network.
A retail or operational space of 200–300 sq. ft. is required to manage inventory and display products efficiently.
The expected payback period is less than one year, depending on outlet performance, local demand, and operational efficiency.
Investors can contact Sunder Devi Creations through official channels to discuss franchise opportunities, location selection, and onboarding procedures.
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