About the brand
Sugar ‘N Spice Franchise
1. Franchise Quick Facts
| Brand Name | Sugar ‘N Spice |
|---|---|
| Industry | Food & Beverage |
| Business Category | Restaurant / Multi-Cuisine Dining |
| Founded Year | 1998 |
| Franchise Started | 1998 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 1–2 Crores |
| Franchise Fee | INR 20,00,000 |
| Royalty Fee | 5% of revenue |
| Space Requirement | Large format for dining and kitchen operations (typical urban restaurant size) |
| Staff Requirement | Skilled chefs, kitchen staff, and service personnel depending on outlet size |
| Expected Payback Period | 3–5 years depending on location and operations |
2. What is Sugar ‘N Spice?
Sugar ‘N Spice operates in the restaurant sector, offering multi-cuisine dining under several sub-brands including Sugar N’ Spice, Deewan E Khaas, Taste of India, Sub Station, and Kababs Villa. The brand caters to diverse customer segments seeking Indian, Chinese, South Indian, fast food, bakery, and confectionery items. It belongs to the broader restaurant franchise category, emphasizing standardized food quality and operational efficiency.
The Business Concept
The concept combines a full-service dining experience with multiple cuisine options under one brand umbrella. Outlets are designed to provide customers with diverse menu choices, from casual snacks to full meals, creating a versatile foodservice environment that accommodates various dining preferences and occasions.
3. How the Business Operates
Franchise outlets operate as full-service restaurants with structured kitchen and service workflows. Customers place orders either at the counter or via table service. The operational process includes:
- Food preparation and cooking across multiple cuisine styles
- Quality control and standardized presentation of dishes
- Order fulfillment and customer service
- Inventory management and supply chain coordination
Revenue is generated through dine-in, takeaway, and catering services. Operational efficiency and menu diversity contribute to sustained customer footfall.
4. Products or Service Categories
Franchise outlets offer:
| Indian Cuisine | Traditional meals, tandoori items, curries |
|---|---|
| Chinese & South Indian | Noodles, dim sum, dosas, idlis, and uttapams |
| Fast Food & Snacks | Burgers, fries, and quick bites |
| Bakery & Confectionery | Cakes, pastries, and desserts |
| Sub-Brands | Thematic offerings under Deewan E Khaas, Taste of India, Sub Station, and Kababs Villa |
The menu is structured to cater to a broad demographic, supporting repeat business and high turnover.
5. Franchise Partnership Structure
Franchise partners manage outlet operations under the Sugar ‘N Spice brand. Key responsibilities include:
- Hiring and training kitchen and service staff
- Managing daily operations, food quality, and inventory
- Maintaining brand standards and outlet presentation
- Implementing local marketing and promotional strategies
The franchisor provides operational manuals, training, marketing support, and supply chain guidance to maintain consistency and profitability.
6. Investment and Startup Requirements
Financial requirements include:
| Estimated Investment | INR 1–2 Crores covering outlet setup, kitchen equipment, and initial inventory |
|---|---|
| Franchise Fee | INR 20,00,000 for brand usage and onboarding |
| Setup Costs | Interior design, furniture, kitchen setup, equipment, and POS systems |
| Royalty Payments | 5% of revenue as ongoing fees |
Investment structure supports mid-to-large scale restaurant operations with multiple cuisine offerings.
7. Outlet Setup and Infrastructure
Franchise outlets require:
| Space | Large format sufficient for kitchen, dining, and storage |
|---|---|
| Location Preference | Urban centers, high footfall areas, and highway locations |
| Equipment Needs | Commercial kitchen appliances, refrigeration, storage units, and dining furniture |
| Staffing | Skilled chefs, kitchen staff, service personnel, and management staff depending on outlet size |
Efficient layout and operational infrastructure are critical for menu variety and service consistency.
8. Franchise Support and Training
Franchisees receive:
| Operational Training | Kitchen operations, service protocols, and quality control |
|---|---|
| Store Setup Assistance | Guidance on layout, kitchen setup, and dining area planning |
| Marketing Support | Local promotional campaigns and brand advertising |
| Supply Chain Support | Ingredient sourcing, inventory management, and waste control |
| Ongoing Guidance | Continuous operational support and business performance monitoring |
These systems ensure franchisees maintain brand standards and achieve operational efficiency.
9. Revenue Model and Profit Considerations
Revenue streams include:
- Dine-in services
- Takeaway and delivery sales
- Catering for events and bulk orders
Profitability depends on location, menu efficiency, labor costs, and consistent food quality. The expected payback period is approximately 3–5 years, influenced by outlet performance and customer volume.
10. Brand Background and Expansion
Sugar ‘N Spice was founded in 1998 and has established a network of 20–50 outlets across Gujarat and along the Mumbai-Surat Highway. Expansion focuses on increasing franchise presence in urban and semi-urban locations, leveraging the brand’s menu diversity and operational model.
11. Key Advantages of the Franchise
- Diverse multi-cuisine menu attracting a wide customer base
- Scalable restaurant model suitable for multiple urban locations
- Repeat customer potential due to variety and quality consistency
- Structured franchisor support including training, supply chain, and marketing
- Proven operational framework to manage kitchens, staff, and inventory efficiently
12. Who Should Consider This Franchise
Ideal franchise partners include:
- Entrepreneurs entering the restaurant sector
- Experienced foodservice operators seeking multi-cuisine business models
- Investors looking for mid-to-large scale F&B opportunities
- Individuals capable of managing staff, operations, and customer service standards
14. Similar Franchise Opportunities
Investors may also evaluate:
- Barbeque Nation
- Absolute Barbecues
- Bikanervala Restaurants
- Sagar Ratna
- Wow! Momo
These brands operate in the multi-cuisine or casual dining restaurant segment with comparable franchise models and investment ranges.
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Frequently asked questions
The total investment ranges from INR 1–2 Crores, covering outlet setup, kitchen equipment, dining space, initial inventory, and franchise fee. Location and size influence the final capital required.
Franchisees run full-service restaurants, managing kitchen operations, staff, inventory, and customer service while following franchisor operational guidelines and maintaining quality standards across multiple cuisines.
Outlets require a large format suitable for kitchens, dining areas, and storage, typically in high-traffic urban or highway locations to accommodate a multi-cuisine operation.
The expected payback period is 3–5 years, depending on sales volume, operational efficiency, and market location.
Prospective franchisees can contact the brand to discuss outlet availability, location suitability, financial requirements, and onboarding, including training and operational support. ## 14. Similar Franchise Opportunities
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