About the brand
Study At Home Franchise
Brand & Franchise Snapshot
| Attribute | Details |
|---|---|
| Brand Name | Study At Home |
| Industry | Education / EdTech |
| Business Category | Online Learning & Professional Education |
| Founded Year | 2009 |
| Franchise Started Year | 2012 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 50,000 – 2 Lakh |
| Franchise Fee | INR 1,00,000 |
| Royalty Fee | 20% |
| Space Requirement | 200–500 sq.ft |
| Staff Requirement | Dependent on local operations, primarily administrative and support staff |
| Expected Payback Period | ~3 years |
1. What is Study At Home?
Study At Home operates in the online education and professional upskilling sector, offering courses for students preparing for professional examinations like CA, CS, CMA, CFA, as well as skill development programs and academic support. The platform targets learners seeking accessible, affordable, and high-quality education. This franchise belongs to the EdTech and online learning category.
Business Concept
The platform combines online and offline learning tools, allowing students to access professional and academic courses from home. Its operational model emphasizes flexibility, engagement, and consistent quality, differentiating it from traditional coaching centers by removing geographic and financial barriers.
2. How the Business Operates
Students enroll in courses online or via local franchise centers. Daily operations involve course registration, content delivery, student support, and progress tracking. Franchise revenue is generated through enrollment fees, subscriptions, and additional course packages. Franchise partners coordinate with the central platform for training, marketing, and operational guidance.
3. Products or Services Portfolio
Professional Examinations
- CA, CS, CMA preparation courses
- CFA & FRM training
Skill Development Programs
- Tally, Stock Market, Spoken English, Digital Marketing
Academic Courses
- Classes 8–12 (Science & Commerce)
- Undergraduate & Postgraduate programs like B.Com, M.Com, BBA
Competitive Exams
- JEE, NEET, CLAT
Courses are available in online and offline formats, including video lectures, interactive study materials, and downloadable resources for flexible learning.
4. Franchise Structure and Operating Model
Franchise partners operate as local representatives, managing student enrollment, coordinating offline sessions, and promoting the platform. Responsibilities include administrative operations, marketing within their territory, and ensuring course quality. The franchisor provides course material, training, operational manuals, and ongoing support to maintain standardized educational delivery.
5. Investment and Startup Requirements
| Estimated Investment | INR 50,000 – 2 Lakh |
|---|---|
| Franchise Fee | INR 1,00,000 |
| Royalty | 20% of revenue |
| Setup Cost Components | Office setup, administrative infrastructure, marketing, initial staffing, and IT systems |
Costs vary based on scale, location, and additional local services offered.
6. Outlet Setup and Infrastructure
| Space Requirement | 200–500 sq.ft, suitable for administrative and student support operations |
|---|---|
| Location Preferences | Urban or semi-urban areas with student density |
| Equipment Needs | Computers, internet access, study materials, seating |
| Staffing | Primarily administrative staff for enrollment, support, and local coordination |
The franchise can operate with minimal physical infrastructure, leveraging digital delivery for course content.
7. Franchise Support and Training
Support from Study At Home includes:
- Operational and management training
- Marketing guidance and brand promotion
- Access to course content and learning platforms
- Continuous updates to curriculum and teaching methodology
- Assistance with local student acquisition and engagement
8. Revenue Model and ROI Factors
Revenue is primarily generated from course fees, subscription plans, and skill development programs. Key drivers include student enrollment rates, exam preparation demand, and supplementary courses. Operational costs include staff salaries, marketing, and infrastructure maintenance. Expected payback is approximately three years, influenced by enrollment volume and operational efficiency.
9. Brand Background and Growth
| Established Year | 2009 |
|---|---|
| Franchise Started | 2012 |
| Franchise Network | 20–50 outlets across India |
| Geographic Presence | All major states and urban centers |
| Expansion Plans | Continue growing franchise presence and adding new professional courses |
Study At Home has scaled through a mix of online delivery and local franchise representation, creating a broad reach in professional education.
10. What Makes This Franchise Different
Study At Home integrates professional and academic courses with flexible delivery formats and affordable pricing. Unlike traditional coaching centers, it provides access across geographies with online/offline hybrid learning, standardized curriculum, and award-winning recognition. The operational model supports consistent education quality with low overheads for franchisees.
11. Key Advantages of the Franchise
- Recognizable EdTech brand backed by investors like Google and Jio
- Access to a wide portfolio of professional, academic, and skill development courses
- Scalable low-infrastructure business model
- Comprehensive franchise support including training, marketing, and operational guidance
- Participation in a sector with high demand for professional upskilling
12. Who Should Consider This Franchise
- Entrepreneurs interested in the education sector
- Investors seeking low-overhead digital businesses
- Individuals with experience in coaching, tutoring, or academic services
- Entrepreneurs aiming to contribute to accessible and affordable education
14. Similar Franchise Opportunities
- BYJU’S Learning App – Leading EdTech platform in India
- Career Launcher – Coaching for professional and competitive exams
- T.I.M.E. Education – Test preparation and academic coaching network
- Unacademy – Online learning platform with instructor-led courses
- NIIT – Professional and skill development courses across India
These brands operate in the same professional and academic education space, offering comparable franchise opportunities.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
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Frequently asked questions
The initial investment ranges from INR 50,000 to 2 Lakh, covering administrative setup, marketing, and initial operational costs.
Franchisees manage local student engagement, enrollment, and offline support while leveraging Study At Home’s digital course delivery and centralized operational guidance.
200–500 sq.ft, sufficient for administrative and support functions.
Payback is typically around three years, depending on enrollment volume and marketing efficiency.
Interested entrepreneurs submit an application with business credentials and location preference. Franchisor provides training, marketing, and operational support. ## 14. Similar Franchise Opportunities
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