About the Business
Experience Gilma: Elevating Lifestyles with Premium Kitchen Appliances
With a strong footprint of 75+ stores across South India, Gilma has firmly established itself as a dominant player in the premium kitchen appliances market. Our exquisite range of kitchen products is exclusively available through Gilma Franchise stores. Now, we are poised for a nationwide expansion, aiming to enrich lifestyles across India with our exceptional product offerings.
Gilma proudly operates under the umbrella of Stove Kraft Private Limited, one of India’s largest kitchen appliance manufacturers. Within our comprehensive portfolio, you’ll find an array of top-tier kitchen essentials, including Chimneys, Hobs, Gas Cooktops, Kitchen Sinks, and even Office Chairs.
Our commitment to excellence is evident in every Gilma product. We design with a singular objective: to elevate living standards to a world-class level. Innovative features, cutting-edge quality, and visionary designs define our product lineup.
Today, Gilma is synonymous with premium quality, thanks to our innovative designs, best-in-class service, robust warranties, and long-lasting durability. We have successfully positioned ourselves as a brand that resonates with discerning consumers seeking the very best.
Business Model
Gilma operates within a dynamic Franchise business model. Our Franchisees thrive on tertiary sales, focusing on end consumer transactions. We invest significantly in marketing to build brand awareness, promote our products, and drive consumer foot traffic to our Franchise stores.
Individual store profitability rests in the capable hands of our Franchise owners, who benefit from an investment structure designed to yield a complete return on investment within just four years.
Projected Growth
While currently serving customers in Karnataka, Andhra Pradesh, Telangana, and Kerala, we have ambitious expansion plans underway in Tamil Nadu and Rajasthan. Gilma is committed to increasing the number of stores and achieving a nationwide presence.
By 2020, our vision is clear:
– Become a dominant and market-leading player in the pan-India kitchen appliances segment by capturing a substantial market share.
– Be the preferred choice of consumers for innovative kitchen solutions.
Join us on our journey to redefine kitchen excellence and elevate the way people experience their culinary spaces. Choose Gilma for a lifestyle enriched by sophistication and innovation.
