At a glance
1 Cr - 2 Cr
Investment Range
11 - 25
Franchise Count
On Inquiry
Area Required
On Inquiry
Payback Period
15
Years in Franchising
About the brand
St Happy Chicken Franchise
Introducing ST Happy Chicken: Bringing Thailand’s Delightful Flavor to the World Since 2011
- ST Happy Chicken is an internationally acclaimed brand that originated in Thailand in 2011.
- Renowned for serving world-class chicken like no other.
- Our Unique Selling Proposition (USP) is our signature crisp, greaseless, and exquisitely seasoned chicken, crafted with a harmonious blend of local herbs sourced from the heartlands of Texas, Alabama, and Kentucky, USA.
- Our brand is steadily making its mark across Asia and various other global destinations.
- Currently, we have four thriving stores in Thailand, and we’re excited to announce the upcoming opening of another store in the picturesque Phuket.
Why ST Happy Chicken is Your Golden Opportunity:
- Pioneering a one-of-a-kind QSR (Quick Service Restaurant) model that ensures rapid service and quick turnaround times.
- You enjoy the coveted First Mover Advantage in India, with virtually zero competition in sight.
- Our cost-effective business model significantly enhances your NET profitability.
- We offer extremely attractive pricing, allowing you to cater to a broad target market, from budget-conscious diners to those seeking a premium dining experience.
- Enjoy personalized training and unwavering support, ensuring your success is not just a possibility but a guarantee.
Investment and financials
Cost overview
Investment range1 Cr - 2 Cr
Franchise / Brand feeAvailable on inquiry
Royalty / CommissionAvailable on inquiry
Investment tierPremium
Area requiredAvailable on inquiry
Staff required4 - 15
Setup complexityModerate
Business term2 Years
Returns outlook
Expected monthly revenue
Available on inquiry
Revenue levelLow
Business modelB2C
Capital paybackAvailable on inquiry
Capital sensitivityLow
Investor fit profile
Operations
Operation modeOwner-Operated
Location typeMall/High Street
Home-based possibleNo
Can run part-timeNo
Primary customerIndividual/Family
Market characteristics
SeasonalityMedium
Recession resistanceHigh
Digital integrationHigh
Years in franchising15 years
Avg units / year1
Expansion velocitySlow
Ideal for
Franchise support
Training and agreement details
Business term
2 Years
Brand strength
15
Years Franchising
1
Avg Units / Year
2010
Founded
B
Brand Tier
B
Tier B — Growing brand
A+Established
AMature
BGrowing
CStartup
Forefind rank history
Current rank
#266
#266 of 946 in Quick Service Restaurants
2025
Moved down 98 places since 2020
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
Setup complexity:
Moderate
Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.
