Sardaar Ji Dhaba Franchise
1. Brand & Franchise Snapshot
| Brand Name | Sardaar Ji Dhaba |
|---|---|
| Industry | Food & Beverage |
| Business Category | Online Food Ordering / Quick Service Restaurant (QSR) |
| Founded Year | 2018 |
| Franchise Started | 2019 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 5–10 Lakh |
| Franchise Fee | INR 3,00,000 |
| Royalty Fee | 6% of revenue |
| Space Requirement | 100–1,000 sq.ft. |
| Staff Requirement | Kitchen staff, delivery personnel, and service staff depending on outlet size |
| Expected Payback Period | 6–11 Months |
Understanding the Brand
Sardaar Ji Dhaba operates in the quick service restaurant segment, focusing on authentic Punjabi and North Indian cuisine. The brand provides a range of traditional dishes for dine-in, takeout, and online orders. It targets consumers seeking flavorful, high-quality meals at accessible prices and falls under the broader online food ordering and QSR franchise category.
2. Operating Concept
Franchise outlets function as QSRs offering online and offline orders. Customers interact through delivery apps, counters, or takeaway services. Daily operations include food preparation, order processing, staff management, and maintaining hygiene standards. Revenue is generated from direct sales, online orders, and occasional catering services.
3. Products or Service Categories
Franchise outlets typically offer:
| Punjabi & North Indian Cuisine | Butter chicken, paneer dishes, curries |
|---|---|
| Tandoor Specialties | Amritsari kulcha, naans |
| Rice Dishes | Biryani and pulao variants |
| Street Food | Chaat, golgappas, and regional snacks |
| Beverages | Soft drinks and traditional Indian drinks |
4. Franchise Partnership Structure
Franchise partners manage daily operations including kitchen and delivery management, customer service, and staff supervision. The franchisor provides training, operational guidelines, supply chain access, and marketing support. Outlets maintain consistent food quality, hygiene, and service standards while allowing local execution and order fulfillment.
5. Investment and Startup Costs
Starting a Sardaar Ji Dhaba franchise involves:
| Total Investment | INR 5–10 Lakh covering kitchen setup, initial inventory, and operations |
|---|---|
| Franchise Fee | INR 3,00,000 for brand rights and onboarding |
| Infrastructure Setup | Kitchen equipment, storage, and counter setup |
| Pre-Opening Costs | Staff hiring, initial marketing, and licensing |
| Royalty Payments | 6% of revenue |
Investment reflects a small to medium-scale QSR outlet with online order integration.
6. Outlet Setup Requirements
Key requirements include:
Area: 100–1,000 sq.ft. depending on kitchen and service model
Location Preference: Urban or semi-urban areas with high footfall or strong online delivery demand
Infrastructure
- Kitchen and cooking equipment
- Order counter or delivery station
- Storage and inventory area
Staffing
- Chefs and kitchen assistants
- Delivery personnel
- Service and operations staff
7. Franchise Support Systems
Franchise partners receive structured support:
| Operational Training | Food preparation, hygiene, and staff management |
|---|---|
| Setup Assistance | Kitchen layout and outlet design guidance |
| Marketing Guidance | Promotional campaigns and local online marketing |
| Supply Chain Systems | Ingredient sourcing and inventory management |
| Ongoing Support | Operational troubleshooting and quality assurance |
8. Revenue Model and Profit Drivers
Revenue is generated from online and offline sales of QSR meals. Key drivers include:
| Pricing Structure | Competitive pricing for high-volume orders |
|---|---|
| Customer Demand | Daily consumers, office workers, and online delivery users |
| Repeat Orders | Driven by quality, authenticity, and consistent delivery |
| Operational Costs | Ingredients, staff salaries, rent, and utilities |
Expected payback period is 6–11 months depending on location and customer base.
9. Brand Background and Growth
Sardaar Ji Dhaba was established in 2018 and began franchising in 2019. The brand has grown rapidly in North India, focusing on authentic Punjabi and North Indian dishes. Expansion aims to create a network of 1–10 franchise outlets in urban and semi-urban areas, leveraging online food ordering and delivery platforms.
10. What Makes This Franchise Different
The franchise combines traditional Indian cuisine with a quick service and online delivery model. Key advantages include:
- Authentic Punjabi and North Indian menu
- Integration with online ordering platforms
- Structured franchise support for operations and marketing
- Low to medium investment with fast ROI
- Repeat business through loyal customer base
11. Who Should Consider This Franchise
This opportunity is suitable for:
- First-time entrepreneurs entering the food service industry
- Investors targeting small to medium-scale QSR businesses
- Experienced restaurant operators expanding into online delivery models
- Individuals seeking low-capital, high-demand food business opportunities
13. Similar Franchise Opportunities
Investors may also consider:
- Haldiram’s
- Bikanervala
- Wow! Momo
- Sagar Ratna
- Barbeque Nation
What investment is required for Sardaar Ji Dhaba franchise?
Investment ranges from INR 5–10 Lakh for setup, kitchen equipment, and initial operations. Franchise fee is INR 3,00,000, with a royalty of 6% of revenue.
How does the Sardaar Ji Dhaba franchise operate?
Franchisees manage kitchen operations, staff, order processing, and delivery. Revenue comes from dine-in, takeaway, and online orders of North Indian and Punjabi cuisine.
What space is required to start the franchise?
A retail space of 100–1,000 sq.ft. is suitable, accommodating kitchen, storage, and service areas.
How long does it take to recover the investment?
Expected payback period is 6–11 months, depending on location performance, customer volume, and operational efficiency.
How can investors apply for the franchise?
Investors contact Sardaar Ji Dhaba’s franchise team, submit their business profile, and discuss location, investment, and operational requirements for approval. ## 13. Similar Franchise Opportunities
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