About the Business
Revolutionizing Rural Connectivity: Introducing Rural Payment Solution Pvt Ltd
Welcome to Rural Payment Solution Pvt Ltd, where we are dedicated to bridging the digital gap between rural and urban communities. Our project is intricately designed to enhance the well-being of rural India by providing them with quality facilities and exposing them to a modern digital retail experience. Aligned with the government’s vision of creating a digital India, our endeavor, RPS DIGITAL STORE, seeks to establish a presence in every Gram Panchayat across India through local Village Level Entrepreneurs.
Understanding the Landscape:
The heartland of India comprises approximately 640,867 villages, housing 833.1 million consumers, constituting about 68.84% of the population. Despite being a substantial demographic, many in rural areas have limited or no access to digital technology. Even after demonetization, only a fraction have embraced digital payments due to a lack of knowledge and awareness.
Our Vision:
Rural Payment Solution Pvt Ltd is addressing this gap by launching RPS DIGITAL STOREs, aiming to digitalize 2020 villages by 2019. Our vision is ambitious — to become the largest digital store, reaching 68.84% of India’s population, serving as a digital touchpoint for rural India and facilitating access to digital payments technology.
Government Initiatives and Our Role:
In sync with government initiatives to accelerate digital infrastructure, our strategies include:
– Optical Fiber Cluster: A network of optical fiber cables connecting 250,000 Gram Panchayats.
– Virtual Mobile Network: Enhancing mobile network capabilities.
– Common Service Centers: Establishing digital service centers.
– Digitization of Post Offices: Transforming traditional post offices into digital hubs.
– Business Process Outsourcing: Strengthening outsourcing processes.
Rural vs Urban Challenges:
While urban areas boast high literacy rates, 3G/4G connectivity, credit cards, and e-commerce access, rural India faces unique challenges:
– Limited Connectivity: Lack of 3G/4G networks.
– Low Awareness: Poor awareness of digital payment methods.
– Market Sensitivity: Price fluctuations and sensitivity to market changes.
– Cash Payments: Dependency on cash transactions.
Our Solutions for the Rural Sector:
To address these challenges, we offer tailored solutions:
– MPOS (Mobile Point of Sale): Facilitating mobile payments.
– AEPS (Aadhaar Enabled Payment System): Enabling payments through Aadhaar.
– QR Code Payments: Streamlining transactions through QR codes.
– Closed Wallets: Providing secure closed wallets.
– Micro ATMs: Extending banking services to rural areas.
– CUG Cards/Prepaid Cards: Offering Closed User Group and prepaid card solutions.
Join us on this transformative journey as we empower rural India, making digital connectivity and payment methods accessible to all. RPS DIGITAL STORE is not just a brand; it’s a movement towards a digitally inclusive nation.
