About the Business
Company Overview
R S Jenny India Trading Pvt. Ltd. has emerged as a prominent name in the retail industry, with its inception dating back to 1990 when it was founded by the visionary Sheth Ganapatbhai Patel. Originally known as VRL Retails, the company underwent a transformation, eventually becoming R S Jenny India Trading Pvt. Ltd.
Today, the company boasts a global presence and is associated with the renowned Zeel brand, along with 23 other esteemed international brands in India.
About Zeel
ZEEL stands tall as one of the premier international fashion brands, with an unwavering commitment to placing the customer at the core of its distinctive business model. This model encompasses everything from design, production, and distribution to sales, all through an expansive retail network.
The journey of ZEEL commenced in 1975 with the opening of its inaugural store in Tremblay-en-France. Since then, it has strategically expanded its footprint to encompass over 2,900 stores, strategically situated in leading cities across a staggering 75 countries. ZEEL has ingeniously woven the connection between its designers and customers, fostering an unbreakable link. Specialist teams continually receive invaluable feedback, shaping the decisions made at every ZEEL store. This feedback serves as a wellspring of inspiration for ZEEL’s creative team, comprising over 200 seasoned professionals.
The essence of ZEEL revolves around its unrelenting pursuit of meeting customer needs, simultaneously serving as a conduit for their ideas, trends, and tastes. The ultimate goal is to share a profound passion for fashion, transcending boundaries of age, culture, and nationality.
ZEEL firmly believes that every woman is a celebrity in her own right, a source of positivity, inspiration, and style. The brand’s designs are crafted to enhance her beauty and charisma, irrespective of her social or economic standing.
ZEEL International Brand has successfully extended its presence globally and now proudly calls India its home as well. It is synonymous with abundant choices, exceptional value for money, top-notch quality, exclusive designs, and affordability that rivals even the most high-end brands.
Stepping into a ZEEL International Brand store elicits a unique feeling, making customers the happiest version of themselves, thanks to an impressive yet affordable lifestyle. This brand is the ultimate fashion destination, tailored for women from all walks of life – whether you’re a Glam Queen, Party Enthusiast, College Student, Movie Lover, or a Homemaker. There’s something irresistibly attractive for everyone, making it impossible to resist ZEEL products, which are dedicated to delivering the latest fashion trends that bring joy and sometimes even envy.
Business Segments
ZEEL International Brand caters to the following segments:
1. Franchisee Owned Company Operated Outlets.
2. Franchisee Owned Franchisee Operated Outlets.
Types of Franchises:
1. FOCO MODEL (Franchise Owned Company Operated)
– Master Franchise
– Area: 8000 to 10000 Sq. Ft
– Investment: 4 to 5 Cr
– Location: Metro City (Any One Area)
– Super Franchise
– Area: 5000 Sq. Ft
– Investment: 1 to 1.5 Cr
– Location: Metro City (Any One Area)
– Express Franchise
– Area: 2000 Sq. Ft
– Investment: 70 to 80 Lacs
– Location: Any City (Any One Area)
2. FOFO MODEL (Franchise Owned Franchise Operated)
– Zone A Class
– Area: 8000 to 10000 Sq. Ft
– Investment: 4 to 5 Cr
– Location: Metro City (Any One Area)
– Zone B Class
– Area: 5000 Sq. Ft
– Investment: 80 Lacs to 1.5 Cr
– Location: Metro City (Any One Area)
– Zone C Class
– Area: 2000 Sq. Ft
– Investment: 40 to 50 Lacs
– Location: Any City (Any One Area)
