About the brand
Roll Point By Wraps & Rice Franchise
1. Brand & Franchise Snapshot
| Attribute | Details |
|---|---|
| Brand Name | Roll Point By Wraps & Rice |
| Industry | Food & Beverage |
| Business Category | Quick Service Restaurants |
| Founded Year | 2018 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 10–20 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 8% |
| Space Requirement | 300–600 sq.ft |
| Staff Requirement | Small to medium team for kitchen and service |
| Expected Payback Period | 1–2 years |
2. Understanding the Brand
Roll Point By Wraps & Rice operates in the casual dining and quick-service segment, specializing in wraps, rolls, and rice-based dishes. It serves urban and semi-urban customers looking for affordable, flavorful meals. The brand falls under the broader quick-service and casual dining franchise category.
The Business Concept
The concept focuses on freshly prepared, customizable meals delivered in a quick-service format. It differentiates itself through diverse menu offerings, combination meals, and affordable pricing. The operational idea is to balance fast preparation with consistent quality and taste.
3. How the Business Operates
- Customers place orders in-store or via online/delivery channels
- Ingredients are prepped daily to ensure freshness
- Staff assemble wraps, rolls, and rice bowls according to standardized recipes
- Revenue is generated through dine-in, takeaway, and delivery sales
- Daily operations focus on order accuracy, food quality, and customer satisfaction
4. Products or Services Portfolio
Menu Highlights
| Wraps and Rolls | Paneer Tikka Roll, Chicken Bhuna Roll, Cheese & Paneer Roll, Manchurian Roll |
|---|---|
| Rice Bowls and Combos | Mutton Keema Rice with raita/salad, Butter Chicken Combos with bread and rice |
| Add-Ons | Side dishes, sauces, and beverages to complement main meals |
Menu offerings cater to diverse tastes and dietary preferences, emphasizing freshness and flavor.
5. Franchise Partnership Structure
| Franchise Partner Role | Operate and manage the outlet, including staff, inventory, and daily customer service |
|---|---|
| Operational Responsibilities | Follow brand standards for food preparation, service, and hygiene |
| Relationship | Franchisee operates under the brand’s operational framework with ongoing guidance |
| Outlet Functioning | Standardized workflow ensures consistency across locations |
6. Investment and Startup Requirements
| Estimated Investment | INR 10–20 Lakh |
|---|---|
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 8% of gross revenue |
| Setup Costs | Equipment, initial inventory, interior branding, and training |
7. Outlet Setup and Infrastructure
| Space Requirement | 300–600 sq.ft |
|---|---|
| Location Preferences | Urban or semi-urban areas with high footfall, malls, or busy commercial streets |
| Equipment Needs | Prep stations, cooking appliances, refrigeration, serving counters |
| Staffing Considerations | Small team trained in food prep, assembly, and customer service |
8. Franchise Support Systems
- Operational training for franchisee and staff
- Assistance with outlet setup, kitchen workflow, and menu execution
- Marketing support including campaigns and promotional material
- Supply chain guidance to ensure fresh and consistent ingredients
9. Revenue Model and Profit Drivers
| Pricing Structure | Affordable, value-for-money meals |
|---|---|
| Demand Drivers | Popularity of wraps and rice-based meals, urban casual dining trends |
| Repeat Customer Potential | High due to menu variety, combination meals, and daily meal routines |
| Operational Cost Factors | Moderate; small footprint reduces overheads |
Expected payback period: 1–2 years depending on outlet performance.
10. Brand Background and Growth
| Founded | 2018 |
|---|---|
| Franchise Started | 2020 |
| Franchise Network Size | 1–10 outlets |
| Geographic Presence | Initially in Indore; potential for expansion to urban centers |
| Expansion Goals | Increase presence in multiple cities, establishing Roll Point as a recognizable casual dining chain |
11. What Makes This Franchise Different
- Focus on affordable, flavorful wraps, rolls, and rice-based dishes
- Quick-service model with standardized workflow
- Customizable menu with diverse options for various customer tastes
- Small to medium footprint for easier urban expansion
Advantages
- Growing demand for casual dining and fast-casual meals
- Menu diversity allows for a wide customer base
- Supportive franchisor systems for operations, supply chain, and marketing
- Quick payback potential due to moderate investment and efficient operations
12. Who Should Consider This Franchise
- Entrepreneurs interested in casual dining or QSR operations
- Investors seeking a small to medium-scale food business
- Franchisees looking for a proven brand model with menu diversity
- First-time operators needing structured guidance from franchisor
14. Similar Franchise Opportunities
- Roll Nation – Urban quick-service rolls and wraps
- Roll Mama – Kolkata-style street food rolls
- Roll Out – Asian street food with noodles and wraps
- Roll Karwaan – Kathi rolls with customizable fillings
- Wow! Momo – Fast-casual snack and wrap chain
These franchises operate in the quick-service segment, offering similar investment and operational models for aspiring food entrepreneurs.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
Frequently asked questions
The total initial investment ranges from INR 10–20 Lakh, covering franchise fees, equipment, interior setup, and initial inventory.
Franchisees manage outlets serving wraps, rolls, and rice bowls with standardized recipes, maintaining quality, speed, and customer satisfaction.
Recommended space is 300–600 sq.ft, suitable for high-footfall urban or semi-urban locations.
The expected payback period is 1–2 years depending on sales volume and operational efficiency.
Prospective franchisees contact Roll Point to discuss investment, training programs, and operational support before signing the franchise agreement. ## 14. Similar Franchise Opportunities
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