About the Business
Private Lives, a rapidly expanding brand specializing in intimate apparel, is headquartered in the vibrant city of New Delhi. The company’s journey began in the 1980s, founded by the visionaries Mrs. Shakuntala Kapoor and Mrs. Beri. Today, under the dynamic leadership of Mr. Vikram Kapoor, Private Lives thrives, complemented by a stellar team of designers who have played a pivotal role in shaping its exceptional product offerings.
Our collections are meticulously crafted by our dedicated design team, driven by the objective of curating ranges that seamlessly blend essential basics with trendy sleepwear. We place a strong emphasis on the choice of materials employed in crafting Private Lives products. From the velvety softness of exquisite laces and micro-fibers to the comfort-enhanced bra cups, precision-cut bows, and seductive, high-fashion trims, every element contributes to the exceptional tactile experience and opulent aesthetics of our products.
Private Lives boasts a network of 12 exclusive stores across Delhi-NCR, and our products are also prominently featured in select high-end multi-brand boutiques nationwide.