About the brand
Pic Ur Coffee Franchise
1. Brand Overview
Pic Ur Coffee operates in the tea and coffee café segment, providing customized beverage experiences in Chennai. The café specializes in printing edible selfies on coffee, milkshakes, ice creams, chocolates, and cakes. Its offerings also include doughnuts, brownies, and quick bites. The concept targets young adults, families, and social media-savvy customers looking for personalized and shareable food and beverage experiences.
2. Business Model
The business functions as a café with both dine-in and takeaway options. Customers place orders at the counter, specifying their selfie or image for edible printing. Revenue is generated from beverages, desserts, and accompanying snacks. Operational workflow includes beverage preparation, edible printing, food assembly, and customer service. Inventory management focuses on perishable ingredients and consumables for the selfie-printing system.
3. Products or Services Offered
| Beverages | Coffee, milkshakes, ice creams, chocolate drinks with edible selfie printing |
|---|---|
| Desserts | Cakes, doughnuts, brownies paired with beverages |
| Quick Bites | Savory snacks complementing the café menu |
| Customization | Personalized edible images on drinks and desserts |
4. How the Franchise Model Works
Franchise partners operate local Pic Ur Coffee cafés under the brand name. Franchisees are responsible for day-to-day operations, including beverage preparation, customer service, inventory management, and staff supervision. The franchisor provides support for training, branding, and marketing. Outlets are expected to maintain quality standards for both product presentation and service while implementing the selfie-printing technology.
5. Franchise Investment Overview
| Estimated Investment Range | INR 10 Lakh – 20 Lakh, covering equipment, interior setup, and initial inventory |
|---|---|
| Franchise / Brand Fee | INR 2,00,000 |
| Royalty Fee | 5% of revenue |
| Setup Cost Components | Café interior, selfie-printing machines, food and beverage preparation equipment, initial inventory |
6. Infrastructure and Setup Requirements
| Space Requirement | 200–450 sq. ft. |
|---|---|
| Preferred Location | High-footfall urban areas, malls, or commercial streets |
| Equipment Needs | Selfie-printing machines, coffee and beverage equipment, refrigerators, display counters |
| Staffing Requirements | Baristas, kitchen staff, service personnel, and counter staff |
7. Training and Franchise Support
Franchisees receive support including:
- Training on selfie-printing technology and beverage preparation
- Assistance in café setup and interior design guidance
- Marketing support and branding materials
- Ongoing operational guidance and troubleshooting for equipment
These systems help franchise partners maintain consistent product quality and customer experience.
8. Revenue Model and ROI Considerations
Revenue streams come from beverage sales, desserts, and complementary snacks. Key factors include product customization, repeat customer visits, and social media engagement driving word-of-mouth. The royalty structure of 5% is a recurring operational cost. The projected payback period for franchisees is approximately 10–11 months, assuming steady customer traffic and efficient operations.
9. Brand Background and Expansion
Pic Ur Coffee was established in 2018 in Chennai with its first outlet at VR Mall, Anna Nagar. The brand introduced the concept of selfie beverages in Tamil Nadu. Franchise operations commenced the same year. Expansion plans focus on scaling the concept to additional regions within India, leveraging the unique selfie-printing beverage offering.
10. Key Advantages of the Franchise Opportunity
- Unique niche in personalized beverages and desserts
- Compact café model suitable for urban locations
- Short payback period (10–11 months)
- Structured support for training, setup, and marketing
- Opportunity to leverage social media-driven customer engagement
11. Franchise Investment Snapshot
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 2,00,000 |
| Royalty Fee | 5% |
| Space Requirement | 200–450 sq. ft. |
| Payback Period | 10–11 months |
| Number of Existing Franchise Outlets | 0 |
Investment and financials
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