Pic Ur Coffee Franchise

1. Brand Overview

Pic Ur Coffee operates in the tea and coffee café segment, providing customized beverage experiences in Chennai. The café specializes in printing edible selfies on coffee, milkshakes, ice creams, chocolates, and cakes. Its offerings also include doughnuts, brownies, and quick bites. The concept targets young adults, families, and social media-savvy customers looking for personalized and shareable food and beverage experiences.

2. Business Model

The business functions as a café with both dine-in and takeaway options. Customers place orders at the counter, specifying their selfie or image for edible printing. Revenue is generated from beverages, desserts, and accompanying snacks. Operational workflow includes beverage preparation, edible printing, food assembly, and customer service. Inventory management focuses on perishable ingredients and consumables for the selfie-printing system.

3. Products or Services Offered

4. How the Franchise Model Works

Franchise partners operate local Pic Ur Coffee cafés under the brand name. Franchisees are responsible for day-to-day operations, including beverage preparation, customer service, inventory management, and staff supervision. The franchisor provides support for training, branding, and marketing. Outlets are expected to maintain quality standards for both product presentation and service while implementing the selfie-printing technology.

5. Franchise Investment Overview

6. Infrastructure and Setup Requirements

7. Training and Franchise Support

Franchisees receive support including:

• Training on selfie-printing technology and beverage preparation
• Assistance in café setup and interior design guidance
• Marketing support and branding materials
• Ongoing operational guidance and troubleshooting for equipment

These systems help franchise partners maintain consistent product quality and customer experience.

8. Revenue Model and ROI Considerations

Revenue streams come from beverage sales, desserts, and complementary snacks. Key factors include product customization, repeat customer visits, and social media engagement driving word-of-mouth. The royalty structure of 5% is a recurring operational cost. The projected payback period for franchisees is approximately 10–11 months, assuming steady customer traffic and efficient operations.

9. Brand Background and Expansion

Pic Ur Coffee was established in 2018 in Chennai with its first outlet at VR Mall, Anna Nagar. The brand introduced the concept of selfie beverages in Tamil Nadu. Franchise operations commenced the same year. Expansion plans focus on scaling the concept to additional regions within India, leveraging the unique selfie-printing beverage offering.

10. Key Advantages of the Franchise Opportunity

• Unique niche in personalized beverages and desserts
• Compact café model suitable for urban locations
• Short payback period (10–11 months)
• Structured support for training, setup, and marketing
• Opportunity to leverage social media-driven customer engagement

11. Franchise Investment Snapshot