About the brand
New Age Diamonds Franchise
Brand & Franchise Snapshot
| Brand Name | New Age Diamonds |
|---|---|
| Industry / Business Category | Jewellery / Gold & Diamond Jewellery |
| Founded Year | 2023 |
| Franchise Started Year | 2025 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2 Cr – 5 Cr |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | Typically not specified; in jewellery franchises, royalty covers brand licensing and ongoing support |
| Space Requirement | 300–500 sq.ft. |
| Staff Requirement | Trained sales and jewellery specialists for retail operations |
| Expected Payback Period | 1–2 Years |
1. What is New Age Diamonds?
New Age Diamonds is a lab-grown diamond jewellery brand offering ethically and sustainably created diamonds with traditional craftsmanship. Operating in the gold and diamond jewellery sector, it provides engagement rings, fine jewellery, and custom pieces to ethically conscious and luxury-oriented consumers. The franchise falls under premium jewellery retail, targeting high-value purchases and personalized service experiences.
2. How the Business Works
Franchise outlets function as retail stores where customers explore, select, or customize lab-grown diamond jewellery. Sales include ready-to-wear pieces and bespoke creations. Daily operations involve displaying jewellery, providing consultations, managing stock, and facilitating customization orders. Revenue is generated through direct retail sales, custom orders, and high-value transactions with repeat customer potential.
3. Products or Services Offered
| Lab-Grown Diamond Jewellery | Engagement rings, necklaces, earrings, bracelets |
|---|---|
| Custom Jewellery Services | Personalized design and bespoke creations |
| High-Quality CVD Diamonds | Premium super-cut rough diamonds |
| Certified Diamonds | IGI and SGL certified stones |
| Luxury Accessories | Jewellery packaging and curated gift options |
4. Franchise Structure and Operating Model
Franchise partners operate retail outlets under New Age Diamonds’ brand framework. Responsibilities include managing sales, client interactions, jewellery display, and customization services. The franchisor provides diamond supply, training, operational guidelines, and certification processes. Franchisees function as high-value retail touchpoints ensuring brand consistency and quality standards.
5. Franchise Cost and Investment
| Estimated Investment | INR 2–5 Cr covering store setup, inventory, and launch costs |
|---|---|
| Franchise Fee | INR 5,00,000 for brand licensing and onboarding |
| Setup Costs | Store interiors, display units, security systems, and inventory of lab-grown diamonds |
| Royalty Payments | Not specified; jewellery franchises often include royalties or product sourcing fees to maintain brand and quality standards |
6. Space and Setup Requirements
| Space Requirement | 300–500 sq.ft. suitable for retail display and consultation |
|---|---|
| Preferred Locations | High-end shopping districts, malls, or premium urban centres |
| Equipment Needs | Secure display cases, lighting, billing and POS systems, safes for diamond inventory |
| Staffing Considerations | Skilled sales consultants, design specialists, and store operations personnel |
7. Training and Franchise Support
| Operational Training | Sales, customer service, jewellery handling, and customization process |
|---|---|
| Launch Assistance | Guidance on store design, inventory management, and compliance |
| Marketing Support | Brand campaigns, digital marketing, and promotional materials |
| Supply Chain Access | Certified lab-grown diamond supply and inventory management |
| Ongoing Guidance | Assistance with operational efficiency, customer engagement, and retail standards |
8. Revenue Model and ROI Factors
Revenue derives from high-value diamond jewellery sales, custom orders, and repeat client purchases. Pricing is positioned in premium segments with ethical and sustainable differentiators. Customer demand is influenced by transparency, certification, and bespoke offerings. Operational costs include inventory, skilled staff, and store maintenance. Expected payback is 1–2 years with consistent high-ticket transactions.
9. Brand Background and Expansion
| Founded Year | 2023 |
|---|---|
| Franchise Started | 2025 |
| Network Size | 1–10 outlets |
| Geographic Presence | Initial expansion in major Indian cities |
| Expansion Strategy | Growth through exclusive retail franchises and flagship experiential stores |
10. What Makes This Franchise Different
New Age Diamonds combines lab-grown diamond technology with traditional Indian craftsmanship. Unlike conventional jewellery businesses dependent on mined diamonds, this franchise offers real, sustainable diamonds with high ethical and environmental standards. Operational distinctiveness includes customization capabilities, certified stones, and a transparent supply chain, creating a niche in responsible luxury retail.
11. Key Advantages of the Franchise
- Increasing market interest in sustainable and lab-grown diamonds
- Scalable boutique-format retail model
- Repeat purchase potential through custom and high-value orders
- Structured operational support and certified supply chain
- Opportunity to lead in ethically-conscious luxury jewellery segment
12. Who Should Consider This Franchise
- Entrepreneurs seeking entry into luxury jewellery retail
- Investors with experience in high-value product sales
- Business owners interested in ethical and sustainable retail concepts
- Operators aiming for premium, small-format boutique operations
14. Similar Franchise Opportunities
- BlueStone Jewellery Franchise – Lab-grown and conventional diamond jewellery
- CaratLane Franchise – Online and offline jewellery retail network
- Tanishq Franchise – Gold and diamond jewellery retail chain
- Candere by Kalyan Jewellers Franchise – Lab-grown and designer jewellery
- PC Jeweller Franchise – Retail and custom jewellery solutions
These options provide comparable opportunities in premium jewellery retail for investors evaluating lab-grown or ethical diamond franchises.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
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Frequently asked questions
The investment ranges from INR 2–5 Cr, covering store setup, inventory, and franchise fee. The model is designed for premium urban retail spaces requiring high-value product inventory and skilled staff.
Franchisees manage retail stores offering lab-grown diamond jewellery, including ready-to-wear and custom designs. Operations include customer consultations, sales, inventory management, and ensuring certification and quality compliance.
A retail area of 300–500 sq.ft. is required, suitable for boutique display and client consultations in high-end locations.
Expected payback is approximately 1–2 years, dependent on location performance, sales of high-value items, and client acquisition for custom orders.
Prospective partners can contact the brand to review requirements, assess location feasibility, and complete onboarding to establish a retail franchise outlet. ### 14. Similar Franchise Opportunities
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