About the brand
Mr. Showarma Franchise
Brand & Franchise Snapshot
| Brand Name | Mr. Showarma |
|---|---|
| Industry | Food & Beverage |
| Business Category | Restaurant / Casual Dining |
| Founded Year | 2014 |
| Franchise Started | 2017 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 3% |
| Space Requirement | 1000 – 3000 sq.ft |
| Staff Requirement | Medium-sized team for kitchen and service operations |
| Expected Payback Period | 10–11 Months |
What is Mr. Showarma?
Mr. Showarma is a restaurant franchise operating in the casual dining segment, offering shawarma-based meals along with Indian-style preparations. It targets customers seeking a sit-down dining experience with quick-service efficiency, combining fast-food elements with a broader menu structure.
2. How the Business Works
The business follows a hybrid model combining dine-in and takeaway formats.
Customers can dine at the outlet or place takeaway and delivery orders. Shawarma and other menu items are prepared using standardized recipes, with a mix of batch preparation and fresh assembly. The workflow includes kitchen prep, cooking, plating, and service.
Revenue is generated from both dine-in orders and high-frequency takeaway sales.
3. Products or Services Offered
The menu is broader than a typical shawarma kiosk:
| Core Products | Shawarma-based dishes |
|---|---|
| Indian Cuisine | Selected Indian food items |
| Meal Combos | Bundled offerings for dine-in customers |
| Side Items | Snacks and accompaniments |
| Beverages | Soft drinks and basic refreshments |
This diversified menu supports multiple customer segments.
4. Franchise Structure and Operating Model
The franchise model offers flexibility in ownership structures.
| Franchise Models | FOFO (Franchise Owned Franchise Operated), FOCO (Franchise Owned Company Operated), and FICO (Franchise Invested Company Operated) |
|---|---|
| Franchisee Role | Depending on the model, involvement ranges from full operations to investment-only participation |
| Responsibilities | Outlet management, staffing, marketing, and customer service |
| Franchisor Role | Brand management, operational systems, and process standardization |
This flexibility allows different types of investors to participate.
5. Franchise Cost and Investment
The investment aligns with mid-sized restaurant setups.
| Estimated Investment | INR 10–20 lakh |
|---|---|
| Franchise Fee | INR 5 lakh |
| Setup Costs | Interiors, kitchen equipment, seating, and branding |
| Royalty Fee | 3% of revenue |
Additional costs include rent, utilities, staffing, and inventory.
6. Space and Setup Requirements
| Space Requirement | 1000–3000 sq.ft |
|---|---|
| Preferred Locations | High-visibility commercial areas and dining zones |
| Infrastructure | Full kitchen setup with dine-in seating |
| Staffing | Multiple staff required for kitchen, service, and operations |
The larger format supports a dine-in customer experience.
7. Franchise Support Systems
Franchise partners receive structured support:
- Training in food preparation, hygiene, and service
- Assistance in outlet setup and design
- Marketing and branding support
- Operational guidelines and quality control systems
- Ongoing technical and management support
These systems help maintain consistency across outlets.
8. Revenue Model and ROI Factors
Revenue is driven by both dine-in and takeaway demand.
| Pricing Strategy | Mid-range pricing suitable for casual dining |
|---|---|
| Demand Drivers | Popularity of shawarma and multi-cuisine offerings |
| Repeat Customers | Supported by variety and dining experience |
| Cost Factors | Rent, staff salaries, and raw materials |
| Payback Period | Estimated around 10–11 months depending on performance |
9. Brand Background and Expansion
The brand was established in 2014 and began franchising in 2017. It has expanded to multiple locations, building a network of outlets across cities and focusing on further growth through franchise partnerships.
10. What Makes This Franchise Different
Unlike typical shawarma outlets that operate as small kiosks, this concept combines shawarma specialization with a full-scale casual dining format. This allows higher average order value per customer and multiple revenue streams from dine-in, takeaway, and group dining.
11. Key Advantages of the Franchise
- Established presence with multi-city expansion
- Flexible franchise models for different investor types
- Combination of QSR speed and dine-in experience
- Diverse menu supporting broader customer base
- Moderate investment for a full restaurant setup
- Structured operational support
12. Who Should Consider This Franchise
- Investors interested in restaurant-scale businesses
- Entrepreneurs with experience in food service operations
- Franchise partners seeking flexible ownership models
- Individuals targeting dine-in and takeaway hybrid formats
Similar Franchise Opportunities
- KFC
- Subway
- Wow! Momo
- Barbeque Nation
- Chicking
These brands operate in comparable restaurant and quick-service segments, offering scalable franchise models with a mix of dine-in and takeaway formats.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
Frequently asked questions
The total investment typically ranges between INR 10 lakh and 20 lakh. This includes franchise fees, outlet setup, kitchen equipment, interiors, and initial operational costs.
The business operates as a restaurant offering dine-in and takeaway services. Food is prepared using standardized methods, ensuring consistency in taste and quality across all franchise outlets.
A space between 1000 and 3000 sq.ft is generally required. Locations in commercial areas or high-traffic dining zones are preferred to maximize customer footfall.
The expected payback period is approximately 10 to 11 months, depending on location performance, customer volume, and operational efficiency.
Investors can apply by selecting a suitable franchise model, completing onboarding procedures, setting up the outlet according to brand guidelines, and launching operations after training and support. ## Similar Franchise Opportunities
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