About the brand
Mr Scoops Franchise
Brand & Franchise Snapshot
| Brand Name | Mr Scoops |
|---|---|
| Industry / Business Category | Ice Cream / Dessert Retail |
| Founded Year | 1997 |
| Franchise Started Year | 2023 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 2,00,000; covers brand licensing, training, and operational setup support |
| Royalty Fee | Information not provided; typically represents a percentage of sales for brand support and supply chain systems |
| Space Requirement | 100–400 Sq.ft |
| Staff Requirement | Depends on outlet size; includes service staff and basic kitchen support |
| Expected Payback Period | 1–2 Years |
1. What is Mr Scoops?
Mr Scoops is an ice cream and dessert franchise offering artisanal ice creams along with complementary dessert items such as waffles, brownies, shakes, and beverages. It operates in the dessert retail and quick-service food segment, targeting customers across age groups seeking premium yet accessible dessert options. The franchise falls under the broader category of ice cream parlour and dessert café businesses.
2. Operating Concept
Outlets function as compact dessert counters or cafés where customers select from a range of ice cream flavors and dessert items. Orders are prepared and served immediately for dine-in or takeaway. The operational workflow includes product storage, scooping, dessert assembly, and customer service. Revenue is generated through direct retail sales and add-on items such as beverages and desserts.
3. Products or Service Categories
| Artisanal Ice Creams | Wide range of flavors including seasonal and specialty variants |
|---|---|
| Brownies and Waffles | Dessert accompaniments and combination offerings |
| Cheesecake Jars | Ready-to-serve layered desserts |
| Shakes and Bubble Tea | Beverage options paired with desserts |
| Hot Beverages | Coffee and tea for additional sales mix |
4. Franchise Partnership Structure
| Role of Franchise Partner | Operate retail outlet, manage staff, and maintain service standards |
|---|---|
| Operational Responsibilities | Inventory management, customer service, product handling, and daily sales operations |
| Franchisor-Franchisee Interaction | Provides training, supply chain support, and branding assistance |
| Operational Expectations | Maintain consistent product quality, hygiene, and customer experience across all outlets |
5. Investment and Startup Costs
| Estimated Investment | INR 10 Lakh – 20 Lakh including outlet setup, equipment, and initial stock |
|---|---|
| Franchise Fee | INR 2,00,000 covering brand usage, onboarding, and operational guidance |
| Setup Costs | Interior setup, refrigeration units, display counters, and POS systems |
| Royalty Payments | Not specified; in dessert franchises, this typically funds marketing, brand development, and supply chain support |
6. Outlet Setup Requirements
| Space Requirement | 100–400 Sq.ft suitable for kiosk or small café formats |
|---|---|
| Preferred Locations | High footfall areas such as malls, markets, and urban retail zones |
| Equipment Needs | Freezers, refrigeration units, display counters, and basic preparation equipment |
| Staffing Considerations | Service staff for order handling and minimal kitchen support for dessert assembly |
7. Franchise Support Systems
- Training in product handling, storage, and customer service
- Assistance in outlet setup, layout design, and equipment selection
- Marketing support for local promotions and brand visibility
- Supply chain support ensuring consistent availability of ingredients and products
- Ongoing operational guidance for quality and performance management
8. Revenue Model and Profit Drivers
| Revenue Sources | Ice cream sales, dessert add-ons, beverages, and combo offerings |
|---|---|
| Pricing Model | Per-item pricing with upselling through combos and premium flavors |
| Demand Drivers | Urban dessert consumption, impulse buying, and seasonal demand peaks |
| Repeat Customer Potential | High due to variety of flavors and frequent consumption behavior |
| Operational Cost Factors | Inventory, staff wages, rent, utilities, and royalty obligations |
| Expected Payback Period | 1–2 years |
9. Brand Background and Expansion
| Founded | 1997 as part of a dairy and ice cream business lineage |
|---|---|
| Franchise Launch | 2023 |
| Network Size | 1–10 outlets |
| Geographic Presence | NCR region with potential expansion into other urban markets |
| Expansion Goals | Increase franchise footprint and introduce more outlets in high-demand locations |
10. What Makes This Franchise Different
Mr Scoops combines traditional dairy expertise with modern artisanal ice cream offerings. Its operational model integrates a multi-product dessert format—ice creams, waffles, shakes, and beverages—within a compact retail space. This diversified product mix increases average order value and reduces reliance on a single category compared to standard ice cream kiosks.
11. Key Advantages of the Franchise
- Growing demand for premium and artisanal desserts
- Compact and scalable outlet model suitable for urban locations
- High repeat customer potential driven by flavor variety
- Strong supply chain and product consistency
- Opportunities for expansion through multiple outlet formats
12. Who Should Consider This Franchise
- First-time entrepreneurs entering the food and beverage sector
- Investors seeking small to mid-sized retail food businesses
- Existing café or dessert operators expanding their offerings
- Entrepreneurs targeting high-footfall urban dessert markets
14. Similar Franchise Opportunities
- Naturals Ice Cream
- Baskin Robbins
- Cream Stone
- Giani’s Ice Cream
These brands offer comparable ice cream and dessert franchise opportunities for investors exploring the growing dessert retail segment.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
Frequently asked questions
The total investment ranges from INR 10 Lakh – 20 Lakh, covering outlet setup, refrigeration equipment, initial inventory, and franchise fee.
Franchisees operate dessert outlets selling ice creams, waffles, shakes, and beverages, managing daily operations, inventory, and customer service under franchisor guidelines.
A compact space between 100–400 Sq.ft is required, suitable for kiosks or small retail outlets in high-footfall locations.
The expected payback period is 1–2 years, depending on location, customer footfall, and operational efficiency.
Interested investors can contact the franchisor, submit an application, review franchise terms, and proceed with onboarding and outlet setup after approval. ## 14. Similar Franchise Opportunities
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