About the brand
Moyaaah Franchise
Moyaah Franchise Profile
Brand & Franchise Snapshot
| Brand Name | Moyaah |
|---|---|
| Industry / Business Category | Food & Beverage / Casual Dining |
| Founded Year | 2018 |
| Franchise Started | 2024 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 30–50 Lakh |
| Franchise Fee | Not specified (usually includes brand licensing, training, and initial support) |
| Royalty Fee | Not specified (often a percentage of sales to maintain brand and support systems) |
| Space Requirement | 500–1,000 sq.ft |
| Staff Requirement | Kitchen staff, service staff, management personnel |
| Expected Payback Period | 1–2 years |
1. What is Moyaah?
Moyaah is a casual dining franchise offering a broad range of global-inspired cuisine with a focus on burgers, pizzas, pastas, desserts, and beverages. Operating within the food & beverage industry, it targets urban families, young professionals, and food enthusiasts. The brand emphasizes experiential dining with lively ambiance, combining culinary innovation with social engagement.
2. Operating Concept
Franchise outlets operate as dine-in and takeaway restaurants. Customers engage through table service, counter orders, and online ordering platforms. Revenue is generated from food and beverage sales, promotions, and bundled meal offerings. Daily operations include food preparation, order management, customer service, inventory management, and staff supervision, supported by standardized culinary and operational guidelines.
3. Products or Service Categories
| Burgers | Classic, gourmet, vegetarian, and vegan options with unique flavor profiles |
|---|---|
| Pizzas | Artisanal, hand-tossed crusts with fresh toppings |
| Pastas | Creamy and spicy varieties including Alfredo and Arrabbiata |
| Desserts | Cakes, artisanal gelato, and confectionery |
| Beverages | Mocktails, smoothies, specialty coffees, and soft drinks |
4. Franchise Partnership Structure
Franchise partners manage outlet operations under the Moyaah brand. Responsibilities include:
- Daily restaurant management and customer service
- Ensuring food quality, hygiene, and operational standards
- Staffing and employee training
- Implementing marketing campaigns and local promotions
Franchisor support includes culinary training, operational guidance, and brand marketing assistance.
5. Investment and Startup Costs
| Estimated Investment | INR 30–50 Lakh for outlet setup, equipment, and initial inventory |
|---|---|
| Franchise Fee | Covers brand access, onboarding, and initial training |
| Setup Costs | Kitchen equipment, seating, décor, technology systems, and initial supplies |
| Royalty Payments | Typically a percentage of sales, supporting ongoing support and marketing |
6. Outlet Setup Requirements
| Space Requirement | 500–1,000 sq.ft for kitchen, seating, and service areas |
|---|---|
| Preferred Locations | Urban high-footfall areas, commercial districts, malls, or food courts |
| Equipment Needs | Kitchen appliances, cooking utensils, POS systems, furniture, and décor elements |
| Staffing Considerations | Chefs, servers, cashiers, and management staff to maintain smooth operations |
7. Franchise Support Systems
Moyaah provides franchisees with:
| Operational Training | Food preparation, hygiene, and service protocols |
|---|---|
| Launch Assistance | Site setup, kitchen design, and inventory management |
| Marketing Support | Branding materials, social media promotion, and local campaigns |
| Ongoing Guidance | Recipe updates, operational check-ins, and staff training modules |
8. Revenue Model and Profit Drivers
Revenue is primarily generated from dine-in, takeaway, and online orders. Profit drivers include:
- Menu variety and seasonal specials
- Repeat customer engagement through loyalty programs
- Efficient inventory and staff management
- Localized marketing campaigns
Payback period is projected at 1–2 years based on outlet performance and customer traffic.
9. Brand Background and Expansion
| Founded Year | 2018 as Burgasm, rebranded to Moyaah in 2023 |
|---|---|
| Franchise Commenced | 2024 |
| Franchise Network Size | 1–10 outlets initially |
| Geographic Presence | Primarily Hyderabad with plans for urban expansion |
| Expansion Goals | Scale to multiple cities in India, emphasizing casual dining experiences |
10. What Makes This Franchise Different
Moyaah differentiates through its combination of experiential dining, menu innovation, and urban-centric casual restaurant format. Unlike typical small F&B outlets, it emphasizes both variety and ambiance, creating a social space that blends food quality with interactive dining experiences.
Advantages
- High demand for casual and innovative dining experiences
- Scalable model for urban locations
- Repeat customer potential through menu variety and engagement
- Comprehensive support systems from franchisor
- Opportunities for brand-led marketing and local events
11. Who Should Consider This Franchise
- Entrepreneurs with interest in food & beverage and hospitality
- First-time restaurant owners seeking a supported brand model
- Investors targeting small to mid-sized urban dining outlets
- Culinary professionals looking to operate an innovative casual dining concept
13. Similar Franchise Opportunities
- Burger King India Franchise
- Wow! Momo Franchise
- Barbeque Nation Franchise
- Pizza Hut India Franchise
- KFC India Franchise
These franchises offer comparable casual dining or fast-casual experiences suitable for urban food entrepreneurs.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
Gallery
Frequently asked questions
Investment ranges from INR 30–50 Lakh, including setup, equipment, initial inventory, and operational onboarding. Franchise fee and royalties may apply based on agreements.
Franchisees manage daily restaurant operations including food preparation, service, inventory management, and marketing. The franchisor provides training, recipes, and operational guidance to ensure consistent quality.
Outlets require 500–1,000 sq.ft, accommodating kitchen, seating, and service areas for optimal customer experience.
Payback period is projected at 1–2 years, depending on location performance, customer traffic, and operational efficiency.
Interested investors submit inquiries to the franchisor for evaluation, onboarding, and training support to launch their Moyaah outlet. ### 13. Similar Franchise Opportunities
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