About the brand
Mokaji Franchise
Brand & Franchise Snapshot
| Brand Name | Mokaji |
|---|---|
| Industry / Business Category | Restaurant / Hospitality & Food Services |
| Founded Year | 2019 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2 Lakh – 1 Cr |
| Franchise Fee | Not specified (typically includes licensing, training, and brand access) |
| Royalty Fee | Not specified (commonly a percentage of outlet revenue in hospitality franchises) |
| Space Requirement | 1,000–5,000 sq.ft |
| Staff Requirement | Personnel for food service, hospitality management, and customer operations |
| Expected Payback Period | 9–11 years |
1. What is Mokaji?
Mokaji is a multi-format hospitality brand operating in the restaurant and tourism sector. It offers a portfolio that includes hotels, resorts, homestays, highway dhabas, food plazas, and cafes. The brand serves leisure and business travelers, tourists, and local diners. The franchise model falls within the broader restaurant and hospitality franchise category.
2. How the Business Works
Franchise partners operate outlets under the Mokaji brand, delivering food services, lodging, and tourism experiences. Customers engage through dine-in, stay-in, or takeaway options. Operations include order preparation, guest management, facility maintenance, and quality assurance. Revenue is generated from lodging fees, food and beverage sales, and associated services in tourism and hospitality.
3. Products or Service Categories
| Accommodation Services | Mokaji Stay homestays and hotels |
|---|---|
| Highway and City Restaurants | Mokaji Dhaba outlets |
| Food and Beverage | Mokaji Foodz, Mokaji Cafe, Mokaji Kitchen |
| Tourism Services | Travel facilitation and tourism packages |
| Franchise Modules | Flexible formats catering to different investment levels and locations |
4. Franchise Partnership Structure
- Franchisees manage daily operations, including food service, lodging, and customer experience
- Operational responsibilities include staffing, supply management, and quality control
- Franchisor provides brand access, operational guidelines, marketing support, and training
- Outlets operate under standardized branding, service, and quality protocols
5. Franchise Cost and Investment
| Estimated Investment | INR 2 Lakh – 1 Cr depending on format and location |
|---|---|
| Franchise Fee | Not disclosed; typically includes brand license and initial support |
| Setup Costs | Outlet interiors, kitchen equipment, lodging infrastructure, and signage |
| Royalty Payments | Standard in hospitality franchises, often linked to revenue |
6. Space and Setup Requirements
| Space Requirement | 1,000–5,000 sq.ft, suitable for restaurants, dhabas, or homestays |
|---|---|
| Location Preferences | Highways, urban centers, and tourist regions |
| Equipment Needs | Kitchen appliances, furniture, lodging amenities, and point-of-sale systems |
| Staffing Considerations | Culinary team, housekeeping, reception, and administrative personnel |
7. Training and Franchise Support
- Initial training in operations, customer service, and facility management
- Guidance on outlet setup and equipment procurement
- Marketing and promotional support, including local campaigns and digital strategy
- Ongoing operational audits and mentorship to maintain brand standards
8. Revenue Model and ROI Factors
- Revenue is generated from lodging, food and beverage sales, and tourism-related services
- Pricing strategy aligns with local market conditions and customer segment
- Repeat customer potential from loyal diners and travelers
- Operational costs include staff wages, utilities, and inventory; expected payback is 9–11 years
9. Brand Background and Expansion
- Established in 2019; franchise operations began in 2020
- Currently operates 1–10 franchise outlets with multiple formats
- Geographic presence focuses on strategic highway, urban, and tourist locations in India
- Expansion goals include increasing franchise modules across India, covering dhabas, cafes, homestays, and food plazas
10. What Makes This Franchise Different
Mokaji differentiates itself by combining multiple hospitality formats—dhaba, homestay, cafe, and kitchen—under one franchise umbrella. Unlike single-format restaurants, Mokaji offers integrated food, lodging, and tourism services, enabling franchisees to diversify revenue streams and cater to varied customer needs across locations.
11. Key Advantages of the Franchise
- Growing demand for highway and urban dining with lodging options
- Scalable concept across different outlet formats and investment levels
- Repeat customer potential from lodging and food services
- Comprehensive operational support from franchisor
- Opportunities in food, lodging, and tourism services
12. Who Should Consider This Franchise
- Entrepreneurs interested in hospitality and food service
- Investors seeking diversified revenue streams within one brand
- Individuals with operational management skills for restaurants, homestays, or cafes
- Franchisees targeting high-traffic locations and tourist destinations
14. Similar Franchise Opportunities
- FabHotels – Budget hotels and homestay services
- OYO Rooms – Hospitality chain with hotels and homestays
- Barbeque Nation – Casual dining with diverse culinary offerings
- Domino’s Pizza – Quick-service restaurant franchise with urban presence
- Taj Hotels Signature Collection – Premium hotel and resort franchise
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
Frequently asked questions
The estimated investment ranges from INR 2 Lakh – 1 Cr depending on outlet size, format, and location.
Franchisees manage restaurants, homestays, and tourism services following brand standards, operational guidelines, and customer service protocols.
Outlets require 1,000–5,000 sq.ft depending on format, accommodating dining, lodging, or food production areas.
The expected payback period is 9–11 years, influenced by outlet type, location, and market demand.
Interested entrepreneurs can contact the company for franchise modules, operational support details, and territorial availability. ## 14. Similar Franchise Opportunities
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