About the Business
Maxwell: A Global Leader in Innerwear and Apparel Production
Maxwell stands as one of the world’s largest and most prominent manufacturers and marketers of innerwear and apparels. With a vast and far-reaching global presence, we have solidified our position in the industry as a trusted name for premium-quality clothing.
Our commitment to excellence is evident in our infrastructure, which includes six regional offices and three state-of-the-art production bases. We leverage cutting-edge technology that spans the entire garment-making process, from developing high-quality cotton to crafting finished garments. This dedication to innovation and quality allows us to consistently deliver products that meet and exceed international standards.
At Maxwell, we pride ourselves on our extensive distribution network that ensures our products are accessible to a wide audience. Our dedicated research team tirelessly pushes the boundaries of what’s possible, continuously innovating to meet evolving consumer needs and preferences.
Our portfolio comprises a stunning range of innerwear and apparels, and we are recognized worldwide for our exquisite creations. Among our accomplishments is the ownership and marketing of some of the most respected global innerwear brands, including Vanity Fair, Daisee Dee, Lovable, VIP (offering a complete range), Frenchie X, and more.
In 1998, we introduced Live-in, an apparel brand under the Maxwell umbrella. It made an immediate impact on consumers, thanks to its quality and style. Our forward-thinking approach has also led to partnerships with esteemed international apparel brands such as Vanity Fair Fashions, Elle, Dim, and others. These partnerships will soon see the launch of their collections, bringing even more fashion choices to our global audience.
Maxwell’s journey is a testament to our unwavering commitment to delivering superior innerwear and apparel. Join us in experiencing the pinnacle of fashion, comfort, and style.
The Maxwell Team