Mayuransh Hospitality Franchise
Brand & Franchise Snapshot
| Brand Name | Mayuransh Hospitality (TiB – The Ice Cream Bakery) |
|---|---|
| Industry / Category | Food & Beverage – Ice Cream & Dessert Retail |
| Founded Year | 2016 |
| Franchise Started | 2017 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 3,50,000 |
| Royalty Fee | Typically charged as a percentage of revenue to support brand operations and systems |
| Space Requirement | 300 – 500 Sq.ft |
| Staff Requirement | Small team including service staff and production handlers depending on outlet size |
| Expected Payback Period | 1 – 3 Years |
1. What is Mayuransh Hospitality (TiB – The Ice Cream Bakery)?
Mayuransh Hospitality operates TiB – The Ice Cream Bakery, a dessert-focused retail concept in the food and beverage sector that specializes in freshly prepared ice cream and dessert products made in real time. The brand targets urban consumers, families, and young audiences seeking customized dessert experiences within the quick-service restaurant (QSR) franchise category.
2. How the Business Works
The outlet operates as a live dessert preparation unit where customers place orders and observe the product being made.
- Customers select flavors or dessert items at the counter
- Ice cream is prepared on demand using fresh ingredients
- Staff assemble additional items such as cakes, shakes, or brownies
- Orders are served immediately for dine-in or takeaway
Revenue is generated through high-margin dessert sales with strong impulse buying behavior, especially in high-footfall locations.
3. Products or Services Offered
Franchise outlets typically offer a diversified dessert menu:
| Fresh Ice Creams | Prepared in front of customers using fruits and ingredients |
|---|---|
| Ice Cream Cakes | Made-to-order celebration products |
| Milkshakes and Beverages | Complementary high-margin items |
| Dessert Shooters | Small portion premium desserts |
| Brownies and Add-ons | Cross-selling products to increase ticket size |
The product range supports both single-serving sales and group orders.
4. Franchise Structure and Operating Model
The franchise operates under a standardized QSR dessert format:
- Franchise partners manage daily outlet operations
- Staff are trained in product preparation and customer service
- The brand provides product recipes, preparation methods, and menu structure
- Franchisees maintain quality consistency and brand experience
The model relies on controlled preparation processes and visual engagement with customers.
5. Franchise Cost and Investment
| Total Investment | INR 10–20 lakh including store setup, equipment, and initial inventory |
|---|---|
| Franchise Fee | INR 3.5 lakh for brand usage and system access |
| Royalty | Ongoing fee typically linked to revenue, supporting brand systems and marketing |
Cost components include interior setup, cold storage equipment, preparation machinery, and working capital.
6. Space and Setup Requirements
| Area Requirement | 300–500 sq.ft |
|---|---|
| Preferred Locations | High footfall areas such as malls, high streets, and near educational institutions |
| Equipment Needs | Ice cream preparation machines, refrigeration units, display counters |
| Staffing | Small operational team for preparation and service |
The format is designed for compact retail spaces with high throughput.
7. Training and Franchise Support
Support systems typically include:
- Training on product preparation and hygiene standards
- Store setup guidance including layout and equipment
- Menu standardization and operational manuals
- Marketing and brand-level promotional support
- Ongoing operational assistance
These systems help maintain consistency across outlets and reduce operational errors.
8. Revenue Model and ROI Factors
Revenue depends on volume-driven dessert sales. Key drivers include:
- High demand for experiential food formats
- Impulse purchases in high-traffic locations
- Add-on sales such as shakes and cakes
- Seasonal demand spikes (festivals, weekends, summer)
The payback period of 1–3 years reflects moderate capital investment with scalable revenue potential.
9. Brand Background and Expansion
- The concept began operations in 2016
- Franchising started shortly after in 2017
- The brand has expanded to multiple cities including Mumbai, Hyderabad, and Vijayawada
- Current network includes over 10 outlets with plans for wider geographic expansion
Growth has been driven by urban dessert demand and franchise-led expansion.
10. What Makes This Franchise Different
The key operational distinction lies in the live preparation model using actual ingredients in front of customers.
Unlike conventional ice cream chains that rely on pre-made products, this format:
- Enhances customer engagement
- Allows perceived customization
- Creates a visual experience that supports premium pricing
This positions the brand closer to experiential QSR dessert concepts rather than traditional ice cream retail.
11. Key Advantages of the Franchise
- Growing demand for premium dessert experiences
- Scalable outlet format suitable for urban locations
- Strong impulse buying and repeat visit potential
- Standardized operations with training support
- Opportunity to expand within high-growth food retail segments
12. Who Should Consider This Franchise
This opportunity may suit:
- First-time entrepreneurs entering the food business
- Investors looking for mid-range QSR concepts
- Retail operators targeting mall or high-street locations
- Entrepreneurs interested in experiential food formats
14. Similar Franchise Opportunities
Investors evaluating this category may also consider:
- Naturals Ice Cream
- Baskin Robbins
- Cream Stone
- Amul Ice Cream
- Frozen Bottle
Mayuransh Hospitality’s TiB concept presents a mid-investment dessert franchise with a differentiated live-preparation model, appealing to investors seeking experiential retail formats within the growing ice cream and dessert segment.
What is the investment required for Mayuransh Hospitality franchise?
The total investment typically ranges from INR 10 lakh to 20 lakh. This includes store setup, equipment, initial inventory, and working capital. The franchise fee is charged separately for brand usage and operational support.
How does the TiB franchise business operate?
The outlet follows a live preparation model where ice cream and desserts are made in front of customers. Franchisees manage daily operations, staff, and sales while following standardized recipes and processes provided by the brand.
What space is required for the franchise?
A space of 300 to 500 square feet is generally sufficient. Locations with high foot traffic such as malls or commercial streets are preferred to maximize customer visibility and walk-in sales.
How long does it take to recover the investment?
The expected payback period ranges from 1 to 3 years. Recovery depends on factors such as location, footfall, pricing strategy, and operational efficiency.
How can investors apply for the franchise?
Interested investors typically submit an enquiry to the brand, complete an evaluation process, and upon approval, receive training and setup support before launching the outlet. ## 14. Similar Franchise Opportunities
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