What
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Where
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At a glance
10 Lakhs - 20 Lakhs
Investment Range
26 - 50
Franchise Count
501 - 1,000 sq.ft
Area Required
On Inquiry
Payback Period
10
Years in Franchising

About the brand

Mad Over Chicken ( Moc-The American Restaurant ) Franchise

Mission Statement:

Delivering International Excellence with Local Flavors, All at an Affordable Price.

Vision Statement:

MOC The American Restaurant has discovered the winning formula of quality fused with irresistible taste, propelling its journey towards success. To extend this delightful experience to taste buds across the nation, MOC The American Restaurant is gearing up for expansion through franchising. The exceptional acclaim and distinctive taste profile of our establishment have spurred us to venture beyond the confines of Delhi. In the near future, we envision spreading our wings to encompass the entire expanse of India.

Are You Ready to Craft Your Success Story?

Do you aspire to become a triumphant business owner, one who takes pride in their venture? With MOC The American Restaurant, your dream is within reach. We facilitate the establishment of your fast-food and quick-service restaurant with seamless ease. As a franchisee, you’re not just a partner; you’re a vital component of our business family, receiving unwavering support throughout the setup and continuous management of your venture.

We present our franchise model in two distinct formats: QSR (Quick Service Restaurant) and standalone restaurants, with minimum space requirements of 500 Sq. ft and 1000 Sq. ft, respectively. This product exhibits tremendous potential for expansion and is highly conducive to the franchise model across diverse geographical regions.

The Exclusive MOC The American Restaurant Experience

MOC The American Restaurant has perfected the art of blending delectable flavors with customer-centric hospitality, setting the stage for its remarkable success. This pioneering endeavor is spearheaded by seasoned professionals based in Delhi.

Exceptional Attention to Detail:

Our culinary experts meticulously select ingredients for each recipe presented at MOC The American Restaurant. The fruits of this expertise result in dishes that are consistently fresh, tender, flavorful, juicy, and delightfully peppery to the core. The unique and unparalleled flavors offered by MOC The American Restaurant surpass those presented by even the most renowned multinational food chains.

Unrivaled Taste Sensations:

A visit to MOC The American Restaurant is a tantalizing journey of culinary choices. Our extensive menu features a plethora of mouthwatering options, including a wide variety of vegetarian and non-vegetarian burgers, wraps, rice bowls, hot and spicy chicken popcorn, strips, and both fried and grilled chicken. Once you savor the flavors at MOC The American Restaurant, they will linger on your palate as an everlasting delight.

Our Mission Reiterated:

Delivering International Excellence with Local Flavors, All at an Affordable Price.

Despite being a relatively new entrant, MOC The American Restaurant is rapidly gaining accolades and garnering repeat customers. In doing so, we are reshaping the gastronomic landscape of India by introducing long-awaited flavors. MOC The American Restaurant caters to individuals of all ages and is the ideal destination for family outings.

Seizing Market Opportunities:

With rising disposable incomes, increasing exposure to international culinary offerings among modern consumers, and the emergence of a more sophisticated food culture, there is a growing preference for diverse tastes from various brands, not easily replicated in home kitchens. This trend has drawn numerous domestic and international brands into the Indian F&B sector.

The proliferation of organized F&B brands in India, eager to capitalize on the flourishing opportunities, underscores the immense growth potential in this sector. Setting the tone for contemporary fast food and related products in India, MOC The American Restaurant is a pioneering initiative, tapping into the lucrative market for hygienically prepared, quality-driven vegetarian and non-vegetarian fast food. Our offerings encompass Burgers, Wraps, Rice Bowls, Fried Chicken, and Grilled Chicken, all expertly tailored to the Indian palate, with an invigorating hint of spice.

Food & Beverage Quick Service Restaurants B2C Owner-Operated Individual/Family

Investment and financials

Cost overview
Investment range10 Lakhs - 20 Lakhs
Franchise / Brand feeAvailable on inquiry
Royalty / CommissionAvailable on inquiry
Investment tierMid
Area required501 - 1,000 sq.ft
Staff required4 - 15
Setup complexityModerate
Business term5 Years
Renewal availableYes
Returns outlook
Expected monthly revenue
3,10,000 to 10,00,000 per month
Revenue levelLow
Business modelB2C
Capital paybackAvailable on inquiry
Capital sensitivityHigh

Investor fit profile

Operations
Operation modeOwner-Operated
Location typeMall/High Street
Home-based possibleNo
Can run part-timeNo
Primary customerIndividual/Family
Market characteristics
SeasonalityMedium
Recession resistanceHigh
Digital integrationHigh
Years in franchising10 years
Avg units / year3.5
Expansion velocitySlow
Ideal for
Experienced professional Small retailer upgrading to branded model Food entrepreneur

Franchise support

Tax system inclusion
Franchise manuals
Head office support
Field assistance
IT systems included
Agreement template
Training and agreement details
Training location
Training center at company owned outlet
Business term
5 Years
Renewal available
Yes

Brand strength

10
Years Franchising
3.5
Avg Units / Year
2015
Founded
B
Brand Tier
B
Tier B — Growing brand
A+Established AMature BGrowing CStartup
Growing Slow

Forefind rank history

#144#160#176#192#2082020202120222023202420252020: #1792021: #1722022: #1512023: #1762024: #2062025: #146
Current rank
#146
#146 of 946 in Quick Service Restaurants
2025
Moved up 33 places since 2020
Based on Forefind scoring model

Licences and compliance

Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
FSSAI
Eating House License
Fire NOC
Setup complexity: Moderate

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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