About the brand
Loom Crafts Franchise
Franchise Snapshot
| Brand Name | Loom Crafts |
|---|---|
| Industry / Business Category | Luxury Outdoor Furniture / Adventure Tourism |
| Founded Year | 2005 |
| Franchise Started Year | 2008 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 30–50 Lakh |
| Franchise Fee | INR 5,00,000 |
| Royalty Fee | 35% of revenue |
| Space Requirement | 2,000–3,000 sq.ft |
| Staff Requirement | Skilled artisans, sales, and operational staff |
| Expected Payback Period | 2–3 years |
1. Brand Overview
Loom Crafts is an Indian manufacturer of luxury outdoor furniture, catering to residential, commercial, and hospitality clients. The brand operates in the furniture and lifestyle sector, providing all-weather, handcrafted products designed for terraces, gardens, poolsides, and hotel spaces. Its target customers include high-end homeowners, architects, interior designers, and hospitality establishments seeking durable, stylish outdoor solutions.
2. Operating Concept
Customers engage with the brand through showroom visits, custom consultations, and bulk orders. Revenue is generated via direct retail sales, commercial contracts, and custom-designed furniture projects. Operational workflow involves inventory management, on-site assembly, installation services, and quality inspections. Franchise partners facilitate sales, customer engagement, and local brand promotion while adhering to standardized production and service protocols.
3. Products or Service Categories
Loom Crafts provides a structured range of outdoor furniture solutions:
| Loungers & Daybeds | UV- and water-resistant seating designed for residential and commercial use |
|---|---|
| Dining Sets | Functional, weatherproof sets for terraces, restaurants, and resorts |
| Sofas & Seating | Fully upholstered, durable outdoor seating collections |
| Umbrellas & Shade Structures | Retractable roofs, tensile fabric structures, and commercial shading solutions |
| Custom Solutions | Bespoke furniture for clients with specific design or dimensional requirements |
4. Franchise Structure and Operating Model
Franchise partners are responsible for managing the retail showroom, local sales, customer service, and fulfillment of custom orders. The franchisor provides:
- Access to the full Loom Crafts product range and proprietary designs
- Operational guidance for showroom setup, display management, and client engagement
- Marketing support including promotional materials and brand campaigns
- After-sales service protocols and quality control standards
5. Franchise Cost and Investment
| Investment Range | INR 30–50 Lakh |
|---|---|
| Franchise Fee | INR 5,00,000 |
| Setup Costs | Showroom development, display furniture, operational equipment, initial inventory |
| Royalty | 35% of revenue |
The investment is primarily allocated to premium retail infrastructure, furniture inventory, and operational support.
6. Space and Setup Requirements
| Space Requirement | 2,000–3,000 sq.ft showroom and operational area |
|---|---|
| Preferred Location | Urban commercial zones, high-visibility retail spaces |
| Equipment Needs | Display setups, assembly tools, office infrastructure |
| Staffing | Sales associates, installation and logistics team, showroom management |
7. Training and Franchise Support
The franchisor provides:
- Onboarding for showroom management, sales techniques, and customer service
- Guidance on inventory management, order processing, and delivery logistics
- Marketing and promotional support for local outreach
- Access to design and customization protocols for bespoke client projects
8. Revenue Model and ROI Factors
Revenue is generated from direct furniture sales, bespoke orders, and commercial contracts with hospitality clients. Demand is driven by luxury property developments and high-end residential projects. Repeat business is supported through long-term client relationships and maintenance contracts. Expected payback period is 2–3 years, depending on location, client base, and operational efficiency.
9. Brand Background and Expansion
| Founded Year | 2005 |
|---|---|
| Franchise Commenced | 2008 |
| Current Franchise Network | 1–10 outlets |
| Geographic Presence | India-wide, with emphasis on urban luxury markets |
| Expansion Goals | Increase franchise footprint, enter international luxury furniture markets, and expand bespoke service offerings |
10. What Makes This Franchise Different
Loom Crafts differentiates itself through in-house, artisanal manufacturing combined with luxury-grade outdoor furniture. Unlike typical furniture retailers, it provides fully customizable, all-weather products supported by skilled craftsmen and state-of-the-art facilities, enabling franchisees to serve both retail and commercial high-end clients.
Key Advantages of the Franchise
- Strong demand for luxury outdoor furniture in urban and hospitality segments
- Scalable showroom model with bespoke product offerings
- Repeat purchase potential from commercial and residential clients
- Structured operational and marketing support
- Access to premium, eco-conscious products with high durability
11. Who Should Consider This Franchise
- Entrepreneurs interested in the luxury furniture market
- Investors targeting high-end residential or hospitality clients
- Retail operators capable of managing premium showrooms
- Individuals with experience in furniture sales, design, or interior spaces
13. Similar Franchise Opportunities
- Loom & Weave Furniture – Premium outdoor furniture and bespoke design solutions
- Urban Ladder Outdoor – High-end patio and garden furniture retailer
- Nilkamal Outdoor Living – Durable outdoor furniture for residential and commercial clients
- Evok Outdoor – Luxury outdoor and lifestyle furniture franchise
- Fabindia Outdoor – Artisan-crafted furniture with a retail and franchise model
These brands operate in India’s premium outdoor furniture segment and offer comparative franchise opportunities for investors exploring Loom Crafts.
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Frequently asked questions
Initial investment ranges from INR 30–50 Lakh. The franchise fee is INR 5,00,000, with a royalty of 35% on revenue. Costs include showroom setup, display furniture, and inventory for retail operations and bespoke orders.
Franchisees manage a showroom, client consultations, sales, and deliveries. Operations include inventory management, order fulfillment, and installation. Franchisor provides product access, design support, marketing guidance, and operational protocols.
The model requires 2,000–3,000 sq.ft of retail and operational area in high-visibility commercial zones suitable for displaying premium outdoor furniture.
Expected payback period is 2–3 years, depending on market demand, client acquisition, and operational efficiency.
Prospective franchisees submit an application, evaluate showroom location with franchisor support, complete agreements, and receive training on operations, sales, and client management. ## 13. Similar Franchise Opportunities
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