About the brand
Life Of Chai Franchise
Franchise Quick Facts
| Brand Name | Life Of Chai |
|---|---|
| Industry / Business Category | Tea and Coffee / Café Franchise |
| Founded Year | 2019 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 3,00,000 |
| Royalty Fee | 6% |
| Space Requirement | 100–200 sq. ft |
| Staff Requirement | Café operations staff including baristas and service personnel |
| Expected Payback Period | 1–2 Years |
1. What is Life Of Chai?
Life Of Chai is a café franchise in India that operates in the tea and coffee segment. It offers a variety of teas, beverages, and snack options while providing a café experience focused on community interaction, events, and social engagement. The franchise caters to young adults, students, professionals, and families seeking a casual social environment.
2. How the Business Works
Life Of Chai franchises operate as retail cafés serving beverages and snacks. Customers visit cafés for dine-in, take-away, or casual gatherings. Outlets maintain inventory of tea blends, beverages, and complementary snacks. Revenue is generated through product sales, seasonal promotions, and event-based services. Daily operations include beverage preparation, order fulfillment, inventory management, and customer service.
3. Products or Services Offered
| Tea Beverages | Specialty teas and signature blends |
|---|---|
| Coffee and Other Drinks | Hot and cold beverages |
| Snacks | Finger foods, pastries, and complementary café snacks |
| Community Events | Open mic nights, poetry sessions, live music, and interactive events |
4. Franchise Structure and Operating Model
- Franchise partner manages daily café operations, staff scheduling, and customer service
- Franchisor provides brand licensing, interior design guidance, operational manuals, and training
- Franchisee ensures quality control, adherence to recipes, and maintains the brand’s café ambiance
- Operational expectations include delivering consistent service, managing inventory, and participating in promotional activities
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 10 Lakh – 20 Lakh covering franchise setup, equipment, interior, and marketing |
|---|---|
| Franchise Fee | INR 3,00,000 for brand rights and operational support |
| Setup Cost Components | Store interiors, beverage equipment, point-of-sale systems, initial inventory, marketing campaigns |
| Royalty or Ongoing Fees | 6% of gross revenue |
6. Space and Infrastructure Requirements
| Space Requirement | 100–200 sq. ft per café outlet |
|---|---|
| Location Preferences | High footfall urban areas, near colleges, office complexes, and commercial hubs |
| Equipment Needs | Beverage machines, refrigeration units, display counters, furniture, and POS systems |
| Staffing Considerations | Baristas, service staff, and outlet supervisor |
7. Training and Franchise Support
- Franchisee and staff receive training on beverage preparation, service protocols, and operational processes
- Head office provides ongoing support for marketing campaigns, inventory management, and promotional initiatives
- Operational manuals and standardized processes ensure brand consistency across outlets
- Post-launch field assistance is provided to optimize daily café operations
8. Revenue Model and ROI Factors
Revenue comes primarily from the sale of tea, coffee, beverages, and snacks. Events and promotions contribute additional income streams. ROI depends on outlet location, foot traffic, product mix, and service efficiency. Payback is estimated at 1–2 years, supported by moderate investment and recurring customer visits.
9. Brand Background and Expansion
Life Of Chai was established in 2019 and began franchising in 2020. Since its inception, the brand has expanded to 20–50 outlets. The model emphasizes creating a social café experience with consistent quality and community engagement. Expansion targets urban centers where youth and professionals are primary consumers.
10. What Makes This Franchise Different
Unlike standard tea cafés, Life Of Chai integrates social and community experiences into its operations. The combination of specialty beverages, snacks, and cultural events fosters repeat visits and brand loyalty. Franchisees benefit from both product sales and engagement-driven customer retention, creating a diversified revenue model in the café segment.
11. Key Advantages of the Franchise
- Growing café culture and youth demand for social spaces
- Scalable outlet model with standardized operations
- Community engagement events driving repeat visits
- Structured training and ongoing support from head office
- Potential for high brand visibility in urban areas
12. Who Should Consider This Franchise
- Entrepreneurs interested in F&B retail and café operations
- Individuals with urban commercial property or access to high-traffic locations
- First-time franchisees seeking structured support and mentorship
- Professionals looking to manage a community-oriented café experience
Similar Franchise Opportunities
- Chaayos
- Chai Point
- Barista
- Cafe Coffee Day
- Tea Trails
These franchises operate in the tea and coffee café segment, providing comparable models for product offerings, café operations, and urban consumer engagement.
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Frequently asked questions
Investment ranges from INR 10 Lakh – 20 Lakh, covering franchise setup, equipment, interior, and initial inventory.
Franchisees operate cafés providing beverages, snacks, and hosting community events. Revenue comes from product sales and event-driven activities, with operational support from head office for training and marketing.
Outlets require 100–200 sq. ft, suitable for small café layouts and customer seating.
Expected payback period is 1–2 years, depending on location, footfall, and operational efficiency.
Investors can contact Life Of Chai directly to review franchise agreements, receive operational guidance, and launch an outlet under the brand license. ### Similar Franchise Opportunities
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