About the brand
Lative Colours Of Fashion Franchise
Brand & Franchise Snapshot
| Brand Name | Lative Colours Of Fashion |
|---|---|
| Industry / Business Category | Women’s Clothing / Fashion Retail |
| Founded Year | 2017 |
| Franchise Started Year | 2018 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 5 Lakh – 10 Lakh |
| Franchise Fee | INR 8,00,000 |
| Royalty Fee | 25% of revenue |
| Space Requirement | 500–1,000 Sq.ft |
| Staff Requirement | Not specified; typically includes retail and customer service staff |
| Expected Payback Period | 1–2 years |
1. Brand Overview
Lative Colours Of Fashion operates in the women’s apparel sector, providing a range of ethnic, western, and casual clothing designed for comfort and style. The brand serves women seeking affordable, trend-driven fashion and combines in-store and online retail experiences under a unified franchise model. It belongs to the broader category of fashion retail franchises.
2. How the Business Works
Customers interact with the brand through retail outlets, which showcase the full product range, or via online channels supported by the franchise. Revenue is primarily generated from direct sales of apparel. Outlet operations involve merchandising, inventory management, customer assistance, and executing brand-standard store displays to optimize sales and customer engagement.
3. Products or Services Offered
| Ethnic Wear | Kurtis, sarees, and traditional dresses |
|---|---|
| Western Wear | Tops, dresses, and casual outfits |
| Denims & T-Shirts | Everyday wear targeting young women |
| Accessories & Styling | Complementary items to enhance fashion offerings |
The product mix is structured to appeal to diverse customer preferences while maintaining a focus on comfort and affordability.
4. Franchise Structure and Operating Model
Franchise partners operate retail outlets under the Lative Colours Of Fashion brand. Owners are responsible for daily sales operations, staff management, and local marketing. The franchisor provides operational training, marketing support, store setup guidance, and inventory management systems to ensure consistent quality and brand compliance across outlets.
5. Franchise Cost and Investment
| Estimated Investment | INR 5 Lakh – 10 Lakh |
|---|---|
| Franchise Fee | INR 8,00,000 |
| Setup Costs Include | Retail space renovation, initial inventory, store fixtures, and POS systems |
| Royalty / Ongoing Fees | 25% of revenue |
Investments primarily cover store setup, initial stock, and brand integration to ensure operational readiness.
6. Space and Setup Requirements
| Floor Area | 500–1,000 Sq.ft |
|---|---|
| Location Preferences | Urban shopping areas or malls with high foot traffic |
| Equipment Needs | Display racks, counters, lighting, POS systems |
| Staffing | Sales associates and customer service personnel based on outlet size |
The outlet layout supports a comprehensive display of product categories to enhance customer experience.
7. Training and Franchise Support
Franchisees receive:
- Brand onboarding and operational training
- Guidance on inventory management and visual merchandising
- Marketing support including campaigns, promotions, and materials
- Assistance with store setup, product placement, and customer service practices
- Ongoing operational support and performance monitoring
This support ensures franchises operate efficiently and adhere to brand standards.
8. Revenue Model and ROI Factors
Revenue is generated from in-store apparel sales, supported by marketing campaigns and seasonal promotions. Customer demand is driven by trend-based product offerings, affordability, and the brand’s online presence. Repeat purchases are encouraged through new collections and seasonal launches. Expected payback is 1–2 years, influenced by location and sales volume.
9. Brand Background and Expansion
| Established | 2017 |
|---|---|
| Franchise Launch | 2018 |
| Network Size | 1–10 franchise outlets |
| Markets Served | India, with a focus on urban retail hubs |
| Expansion Strategy | Franchising to grow presence in high-footfall locations while leveraging online and offline channels |
The brand has built credibility through online engagement and consistent fashion offerings.
10. What Makes This Franchise Different
Lative Colours Of Fashion combines a trend-responsive apparel range with both online and offline retail presence, allowing franchisees to benefit from omnichannel customer engagement. Its business model integrates product diversity, affordability, and operational guidance, which distinguishes it from single-category or purely offline fashion retailers.
11. Key Advantages of the Franchise Opportunity
- Established brand recognition and online presence
- Broad product range appealing to diverse women’s fashion preferences
- Scalable and structured franchise operations
- Marketing and operational support provided by franchisor
- Potential for repeat sales through seasonal and trend-driven collections
12. Who Should Consider This Franchise
This franchise suits entrepreneurs who are:
- Interested in women’s fashion retail
- Seeking a combination of online and offline revenue streams
- Looking for structured franchise guidance
- Ready to invest in a mid-range retail setup
Similar Franchise Opportunities
- Biba Fashion – Traditional and contemporary ethnic wear
- W for Women – Casual and formal fashion for urban markets
- Global Desi – Trend-driven ethnic clothing for young women
- Melange – Designer collections with modern retail presence
These comparable brands help investors evaluate market positioning, product diversity, and franchise potential within the women’s fashion segment.
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Frequently asked questions
The total investment ranges from INR 5 Lakh to 10 Lakh, including franchise fee, store setup, and initial inventory. Additional costs depend on location and outlet size.
Franchisees manage daily sales operations, staff, inventory, and customer interactions under brand standards. The franchisor provides operational support, marketing assistance, and training for efficient outlet management.
Outlets require 500–1,000 Sq.ft of retail space suitable for showcasing multiple apparel categories and accommodating customer traffic comfortably.
Expected payback period is approximately 1–2 years, depending on location, sales volume, and operational efficiency.
Prospective franchisees can contact the brand to submit an application and discuss site selection, operational setup, and franchise terms. ### Similar Franchise Opportunities
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